May, 2019

15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?

Are Your Messages Repeatable & Retweetable?

Getting Attention

G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?)

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector.

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations.

Why your fundraising stories don't work

Fundraising Coach

During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance.

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Three Wise Investments That Can Help You Raise More Money

Ann Green

If you have a July 1 fiscal year start date, you’re most likely working on your budget for next year (at least you should be). Those of you who use the calendar year as your fiscal year will be working on yours later in the year.

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What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.

More Trending

EveryAction Acquires ActionKit

EveryAction

Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit.

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What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.

Apply Yourself: Listen in for Brand-Focused Inspiration

Mission Minded

You may already be a listener of Apply Yourself, a podcast from Tim McDonough of Finalsite. He’s passionate about interesting. The post Apply Yourself: Listen in for Brand-Focused Inspiration appeared first on Mission Minded. Blog Independent Schools Nonprofit Branding

Let’s Skip the Formalities

Ann Green

Why is it that so many nonprofit newsletters, annual reports, and even fundraising letters sound like a Ph.D. thesis? Why are they so formal and impersonal? It often seems as if someone likes to show off their big vocabulary.

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How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.

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Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process.

Nonprofit Academy Lifetime 2019 Membership Special!

Fundraising Coach

Leading and funding a nonprofit is surprisingly hard. You got into the work to do good. But others don't see it as quickly as you do. On top of that, nonprofit work can be isolating. As they rise, leaders find fewer and fewer people to confide. And fundraisers?

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

J Campbell Social Marketing

Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! .

Social Media Stories That Succeed

Mission Minded

Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded. Blog Digital Nonprofit Web

Don’t Get Lost in the Shuffle. Make Your Messages Stand Out

Ann Green

Information overload is an understatement right now. We’re bombarded by messages of all kinds from many different sources. How can your nonprofit keep up with all this? You want to communicate with your donors, but you don’t want your messages to get lost in the shuffle.

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5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.

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7 Data Points That Prove ‘Fundraising Climate Change’ Is Real And Happening Now

iMarketSmart

What’s in a name? In my book (titled Engagement Fundraising ) I briefly described the changes affecting nonprofits and their fundraising staff. The label I applied to the trend was ‘Fundraising Climate Change.’

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

You already know the importance of fundraising for your nonprofit. Without financial means, it’s more difficult — or even impossible — to achieve your mission. To get there, you’ll need to perfect the art of making a fundraising ask.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services.

Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand

Mission Minded

For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. The post Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.

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Newsletter: Let’s Meet at #E4G2019 ; Alexa, Walgreens, TikTok Support Red Nose Day ; How Much Should You Pay Influencers?

Selfish Giving

I'm in Chicago at the Engage for Good Conference ! Be sure to follow the conference hashtag (#EFG2019) on Twitter. While I'm here, I'm moderating two panels at the conference, and you can learn from them whether you're in Chicago or not!

Day in the Life of a Nonprofit Communicator – Jennifer Peifer

Kivi's Nonprofit Communications Blog

Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.

Why hardly anyone reads your planned giving newsletter (and what you can do about it).

iMarketSmart

Confusing? Too often planned giving newsletters are written by lawyers and the lawyers at nonprofits think they are just dandy. However, most of your supporters are not lawyers. Did they opt-in? Your planned giving newsletter is designed to educate people about planned gifts, right?

[Question Marc] What is a good voicemail script for fundraising?

Fundraising Coach

QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good "script.". MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe on the third attempt.

5 Visual Marketing Tips for Small Nonprofits

J Campbell Social Marketing

There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content.

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Better Asks: Getting People to Give, Volunteer, and More

Kivi's Nonprofit Communications Blog

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.

Day in the Life of a Nonprofit Communicator – Madeline Kronenberg

Kivi's Nonprofit Communications Blog

Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Mixed Links for Nonprofit Communicators – May 24, 2019

Kivi's Nonprofit Communications Blog

Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.

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When You Want to Be in Charge: Name It and Own It

Kivi's Nonprofit Communications Blog

I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”

Keeping Spirits High at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?

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Mixed Links for Nonprofit Communicators – May 17, 2019

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.

Mixed Links for Nonprofit Communicators – May 3, 2019

Kivi's Nonprofit Communications Blog

RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

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Hot Topics for May: Blogs, Editorial Calendars and Mentoring Available

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one.

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Mixed Links for Nonprofit Communicators – May 10, 2019

Kivi's Nonprofit Communications Blog

Minero, Atlanta, GA Happy Friday! I am back once again to share with you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have reports on social and fundraising, Instagram donation buttons, website tips and more.

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