February, 2021

Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes)

Kivi's Nonprofit Communications Blog

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity.

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How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

guest blog by Tim Sarrantonio , Neon One. Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits.

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Your main website sucks at raising major gifts – and here’s why

iMarketSmart

Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true that donors need to have belief and confidence in your organization to help them achieve their philanthropic outcomes.

How to Engage Donors to Keep Them Giving Year After Year

Ann Green

By Korrin Bishop. As you know, it takes staff time, resources, and diligence to attract new donors to your nonprofit.

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What Will Your Team Gain From Working at Home?

Mission Minded

Mission Minded's remote work culture tips gained from working remotely since our founding in 2002. The post What Will Your Team Gain From Working at Home? appeared first on Mission Minded.

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We're not selling t-shirts

Fundraising Coach

Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills.

5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. But sometimes, it’s also good to frame the conversation around mistakes to avoid. Here are five that quickly come to mind. Not choosing and prioritizing.

More Trending

Cold calling major donors to arrange appointments doesn’t work – but this method does

iMarketSmart

No one likes getting cold calls and you probably don’t like making them.

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Let Your Donors Know How Much You Appreciate Them

Ann Green

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not.

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Celebrate Black History Month Using Brand Values

Mission Minded

Leaning on your brand will not only help you identify what to communicate, but how to communicate about it in a way that is authentic to you. The post Celebrate Black History Month Using Brand Values appeared first on Mission Minded.

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Newsletter: How to Prospect Like a Boss ? ; IHOP Cancels National Pancake Day, Still Supports Charity Partner ; How One Nonprofit is Fighting Fake News

Selfish Giving

Two things this week. Join us TODAY at 2pm EST , for a Cause Docs Zoom clinic with Brittany Hill , Founder of Accelerist. Brittany will be answering ALL your questions on HOW TO PROSPECT for corporate partnerships.

Day in the Life of a Nonprofit Communicator – Lindsey Williams

Kivi's Nonprofit Communications Blog

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words.

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.

Do You Have an Email Welcome Series for New Subscribers? Probably Not

Kivi's Nonprofit Communications Blog

Do we sound like a broken record yakking on and on about email marketing? Do we care? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.

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Collaborating and Working Remotely: Advice from a Nonprofit Communications Director Who’s Done It For Years

Kivi's Nonprofit Communications Blog

Anna Mullen and her colleagues at the National Farm to School Network have always worked remotely. She shared some great advice on doing so successfully with others in her cohort of the Communications Director Mentoring Program last year.

So What? Making Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

The amount of email sent each year is in the billions and is only going up. See this projection : Source: [link]. So how will you make your way through the clutter in everyone’s inbox and stand out? By answering the question: So What?

So What? Making Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

The amount of email sent each year is in the billions and is only going up. See this projection : Source: [link]. So how will you make your way through the clutter in everyone’s inbox and stand out? By answering the question: So What?

Mixed Links for Nonprofit Communicators _ February 12, 2021

Kivi's Nonprofit Communications Blog

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Social Media and Newsletter Ideas for March 2021

Kivi's Nonprofit Communications Blog

If you need ideas for your newsletter articles or social media posts next month, then this post is for you! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

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Effective and Ethical Creative [New Guide]

Kivi's Nonprofit Communications Blog

M + R has released a new guide called Direct Response Creative for Nonprofits: Theory and Practice. That rather dry name belies the very interesting content inside. It’s really all about creating communications that are effective AND consistent with your values and ethics.

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Day in the Life of a Nonprofit Communicator – Lindsey Williams

Kivi's Nonprofit Communications Blog

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that.

Hobbies of Nonprofit Communicators: New Pets

Kivi's Nonprofit Communications Blog

Last week we mentioned we would be switching gears from our Day in the Life of a Nonprofit Communicator series to a new mini-series: Hobbies of Nonprofit Communicators. We’ll be looking at some of the new hobbies or adventures your fellow nonprofit communicators started during the pandemic!

Did You Make a Great Plan, Then Never Look at It Again?

Kivi's Nonprofit Communications Blog

It’s so exciting. you get others in your organization to finally focus on communications and you create a marketing strategy. Or maybe you set aside the time to finally create your editorial calendar. You are fired up! And then. it just sits there, never to be looked at again.

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What to Measure First

Kivi's Nonprofit Communications Blog

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g.

Is a Bigger Email List Always Better? Nope.

Kivi's Nonprofit Communications Blog

A big email list is a good thing for a nonprofit, right? It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. Nonprofits should definitely think about ways to grow their email lists.

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Mixed Links for Nonprofit Communicators – February 12, 2021

Kivi's Nonprofit Communications Blog

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Mixed Links for Nonprofit Communicators – February 26, 2021

Kivi's Nonprofit Communications Blog

My porch. Auburn, AL. Happy Friday! Let’s get straight to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have the state of video marketing, two guides on email, meeting advice, typing shortcuts, and more.

Hobbies of Nonprofit Communicators #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

In last week’s newsletter, Kivi asked our subscribers to share what hobbies you have picked up as the pandemic wears on.

Is a Bigger Email List Always Better? Nope.

Kivi's Nonprofit Communications Blog

A big email list is a good thing for a nonprofit, right? It means there are lots of people you can educate about your issues and activate as volunteers, donors, and advocates. Nonprofits should definitely think about ways to grow their email lists.

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What to Measure First

Kivi's Nonprofit Communications Blog

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g.

Mixed Links for Nonprofit Communicators – February 5, 2021

Kivi's Nonprofit Communications Blog

Ready to wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some ideas for Valentine’s Day, learning better online, how to reach younger donors, when to fire board members and more.

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Get All Kinds of Much-Needed Email Marketing Training This Month

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase. Learn More and Get Your All-Access Pass Now.

Do You Have an Email Welcome Series for New Subscribers? Probably Not

Kivi's Nonprofit Communications Blog

Do we sound like a broken record yakking on and on about email marketing? Do we care? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.

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Mixed Links for Nonprofit Communicator – February 19, 2021

Kivi's Nonprofit Communications Blog

Good day, friends! I am coming to you a little earlier than normal with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media trends, donation form best practices, how to spot a toxic work culture and more.

Collaborating and Working Remotely: Advice from a Nonprofit Communications Director Who’s Done It For Years

Kivi's Nonprofit Communications Blog

Anna Mullen and her colleagues at the National Farm to School Network have always worked remotely. She shared some great advice on doing so successfully with others in her cohort of the Communications Director Mentoring Program last year.