February, 2021

Do You Have an Email Welcome Series for New Subscribers? Probably Not

Kivi's Nonprofit Communications Blog

Do we sound like a broken record yakking on and on about email marketing? Do we care? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention.


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How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

guest blog by Tim Sarrantonio , Neon One. Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits.

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Your main website sucks at raising major gifts – and here’s why


Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true that donors need to have belief and confidence in your organization to help them achieve their philanthropic outcomes.

Let Your Donors Know How Much You Appreciate Them

Ann Green

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Often in times of crisis, people find ways to help. This means you need to go above and beyond when you thank them. Are you doing that? Most likely, you’re not.

We're not selling t-shirts

Fundraising Coach

Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills.

Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes)

Kivi's Nonprofit Communications Blog

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity.

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More Trending

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.

Cold calling major donors to arrange appointments doesn’t work – but this method does


No one likes getting cold calls and you probably don’t like making them.

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Effective Tips to Help Make Your Payroll Processing Easier

Nonprofit Marketing Insights by GlobalOwls

Effective Tips to Help Make Your Payroll Processing Easier. Are you looking to make your Payroll processing easier? Check out our tips below and work smarter.

How to Engage Donors to Keep Them Giving Year After Year

Ann Green

By Korrin Bishop. As you know, it takes staff time, resources, and diligence to attract new donors to your nonprofit.

What to Measure First

Kivi's Nonprofit Communications Blog

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g.

20+ Nonprofit Tools You Need to Get Your New Nonprofit Up and Running

Get Fully Funded

Building an organization from the ground up is a challenge, but with the right nonprofit tools, the heavy lifting gets easier. There are SO MANY nonprofit tools out there, all promising to make your work easier as you grow your new nonprofit. The key is to find the right tool for the right task. .

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Quick Thanks & Encouragement

J Campbell Social Marketing

I received this wonderful email from Steven Screen this week, and he generously agreed to let me publish it here. If there’s one thing I know right now, it’s that Fundraisers are tired. Most of us aren’t “about to quit” tired.

Using Metrics to Boost Your Fundraising

NonProfit Hub

Are you looking at a map or the rearview mirror? As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. I hope you can spend some time in the next few weeks to take a break and carry out some much-deserved self-care.

Top 5 Risks of Fundraising Registration Non-Compliance

Foundation Group

The post Top 5 Risks of Fundraising Registration Non-Compliance appeared first on Foundation Group®. Ask the Experts Management/Operations Managing a Nonprofit 501(c)(3) 501c3 nonprofit charitable solicitations compliance fundraising risk management state registration

What Will Your Team Gain From Working at Home?

Mission Minded

Mission Minded's remote work culture tips gained from working remotely since our founding in 2002. The post What Will Your Team Gain From Working at Home? appeared first on Mission Minded.

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Collaborating and Working Remotely: Advice from a Nonprofit Communications Director Who’s Done It For Years

Kivi's Nonprofit Communications Blog

Anna Mullen and her colleagues at the National Farm to School Network have always worked remotely. She shared some great advice on doing so successfully with others in her cohort of the Communications Director Mentoring Program last year.

On the Road to Better Donor Communication

Ann Green

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. What you don’t want is to be organization-centered.

Newsletter: How to Prospect Like a Boss ? ; IHOP Cancels National Pancake Day, Still Supports Charity Partner ; How One Nonprofit is Fighting Fake News

Selfish Giving

Two things this week. Join us TODAY at 2pm EST , for a Cause Docs Zoom clinic with Brittany Hill , Founder of Accelerist. Brittany will be answering ALL your questions on HOW TO PROSPECT for corporate partnerships.

Everything About Creating A Nonprofit Marketing Plan

NonProfit Hub

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this.

Client Spotlight: Think Happy Thoughts Foundation, Inc.

Foundation Group

The post Client Spotlight: Think Happy Thoughts Foundation, Inc. appeared first on Foundation Group®. Clients Purpose 501(c)(3) 501c3 nonprofit charitable purpose client client spotlight nonprofit private foundation

Celebrate Black History Month Using Brand Values

Mission Minded

Leaning on your brand will not only help you identify what to communicate, but how to communicate about it in a way that is authentic to you. The post Celebrate Black History Month Using Brand Values appeared first on Mission Minded.

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5 Common Nonprofit Marketing Mistakes

Kivi's Nonprofit Communications Blog

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. But sometimes, it’s also good to frame the conversation around mistakes to avoid. Here are five that quickly come to mind. Not choosing and prioritizing.

5 Ways to Ensure the Security of your Startup

Nonprofit Marketing Insights by GlobalOwls

5 Ways to Ensure the Security of your Startup. A cyber security breach always feels like ‘that’s not going to happen to us’ Yet, breaches happen. Here’s how you can protect your company.

Newsletter: Fill Your Pipeline with the Perfect Prospects ; Cause Product vs. Purchase-Triggered Donation ; Double the Time Prospects Spend on Your Case Studies?

Selfish Giving

The docs are back! No, we can't heal the broken hearts ??of of Kansas City Chiefs fans (or Patriots fans for that matter) ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)???????

The Anatomy of a Great Donation Page

NonProfit Hub

Since the beginning of the COVID-19 pandemic, nonprofits are relying more and more on their website to communicate with constituents and solicit much-needed donations. With continued restrictions on in-person events, having a well-designed donation page is essential for fundraising.

Does Our Nonprofit Have to Register for Charitable Solicitations?

Foundation Group

The post Does Our Nonprofit Have to Register for Charitable Solicitations? appeared first on Foundation Group®.

How to Screen Funding Partnerships for Brand Risk

Mission Minded

Is your nonprofit willing to accept donations no matter where they come from? What are the tradeoffs? The post How to Screen Funding Partnerships for Brand Risk appeared first on Mission Minded. Blog Nonprofit Branding

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Day in the Life of a Nonprofit Communicator – Lindsey Williams

Kivi's Nonprofit Communications Blog

Lindsey Williams. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words.

12 Quick Ways to Get More Instagram Followers

Nonprofit Marketing Insights by GlobalOwls

12 Quick Ways to Get More Instagram Followers. Instagram has been gaining popularity in recent years. It’s getting harder to get in front of the audience you like. Here are tips that will help you with that. Instagram is one of the most competitive Social Media platforms across the world.

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Newsletter: Winning with Corporate Partners in 2021 Begins Today ; How to Hire Your Team’s First Marketer ; NFL, Nike Court a New Football Market: Girls

Selfish Giving

Two announcements this week. Two great upcoming events. I'm looking forward to seeing you at one or both of these events! Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here!

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship.

How to Create Your 2020 Annual Report

Ann Green

The nonprofit annual report is a mixed bag. Organizations do need to share accomplishments and show gratitude to their donors, but many annual reports are done poorly. They’re often too long, boring, and basically a demonstration of the organization patting itself on the back.

Your Campus Tour is NOT About Your Campus

Mission Minded

Tips on what independent schools can do to revamp school tours to yield students during this virtual admissions cycle. The post Your Campus Tour is NOT About Your Campus appeared first on Mission Minded. Blog Independent Schools

Mixed Links for Nonprofit Communicators _ February 12, 2021

Kivi's Nonprofit Communications Blog

Happy Almost Valentine’s Day! If one of your love languages is “acts of service” I am here for you with my curated list of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

How to start a corporate philanthropy program

Nonprofit Marketing Insights by GlobalOwls

How to start a corporate philanthropy program. A guest post by Kara Whittaker about how you can start a corporate giving program.