October, 2020

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. Kristina. Guest Post by Tony Martignetti. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations.

If you want to hear how the best major gift officers succeed (and fail) in fundraising… look no further

iMarketSmart

A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective. That’s what Kevin Fitzpatrick did with his ‘One Visit Away’ podcast. Link to the Apple podcast.

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10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

During the last live session of Social Media for Social Good Academy, there was a lot of discussion around work study students and social media interns. . What kinds of projects should they work on? How to make the work meaningful?

Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web

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Your Nonprofit Website: The Importance of User Experience

Ann Green

User experience is one of the core components of a long-lasting and valuable nonprofit website. Learn more about its importance to help your organization. By Anne Stefanyk. Life is naturally full of both good and bad experiences.

How NOT to write a fundraising letter

Fundraising Coach

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too.

Social Media and Newsletter Ideas for November 2020

Kivi's Nonprofit Communications Blog

Have some gaps to fill in your editorial calendar for next month? The suggestions below should help! (If If you aren’t using an editorial calendar we HIGHLY recommend you do! You can learn Everything You Need to Know about Editorial Calendars for 2021 in our next two-part webinar series. ).

More Trending

10 Hopeful Things for the Nonprofit Sector (and for our world)

J Campbell Social Marketing

I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020! Though we couldn’t be in person, and I definitely have a Streamyard hangover, it was a fabulous two days of learning and connecting. I think it might be my true calling. (If

Secrets to a Successful Nonprofit Merger: 3 Reasons Brand is Essential

Mission Minded

When it comes the success of a nonprofit merger, the importance of establishing a strong brand for the new entity cannot be understated. The post Secrets to a Successful Nonprofit Merger: 3 Reasons Brand is Essential appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications

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Segmenting Your Donors is More Important Than Ever

Ann Green

A few weeks ago I mentioned one of the themes for your fundraising and communications this year should be this is more important than ever. I don’t need to remind you we’re not living in normal times.

Leadership and Fundraising in a Pandemic

Fundraising Coach

This week, I was honored to be the guest on Eliz Greene and Thom Singer's show, The Webinar Talk Show. We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz's story about a fundraising appeal that wowed her.

How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. Nonprofit communicators are preparing for a year-end giving season unlike any other.

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Newsletter: Best Halloween Costumes for Cause Marketers; To Breakdown Silos Create a Content Council ; Did Burger King Cross the Line with ‘Scary Places’ Promotion

Selfish Giving

Well, it's October 28th and we can either talk about Halloween on Saturday or the election on Tuesday. I think you know how I feel about the latter, so let's go with the former. Every October I get the same question. (Ok,

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10 Ways to Use Visual Storytelling In Your #GivingTuesday Campaign

J Campbell Social Marketing

GivingTuesday is fast approaching, and even if you don’t want to raise money, you can always inspire! Get my free #GivingTuesday Campaign Checklist here! . In a year of unprecedented hardship and loss, storytelling connects us.

Your Next Digital Campaign: How to Plan

Mission Minded

Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded.

Raise More Money With a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is starting to gear up. This is a year-end like no other. The pandemic, economic downturn, heightened awareness of systemic racism, climate disasters, and political turmoil have turned our world upside down. Yet, the need for your services is growing among all this. . If you’ve always relied on year-end for the bulk of your revenue, but are thinking about sitting this one out, please don’t do that.

6 Types of Content Your Supporters Want

Kivi's Nonprofit Communications Blog

Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing for, at all times. Then you match what you say to the interests, needs, and values of those people.

The 23 CALMing Actions to Go from BUSY to CALM

Kivi's Nonprofit Communications Blog

CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY).

Don’t Feel Like Working? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I worked out this morning, had a call, answered some emails, sent an email, stopped for lunch, took my dog for a walk, aaaand now I am crashing and don’t feel like doing the many other things on my to-do list for today.

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Forget the Scares. Let’s Talk About Your Hopes This Halloween

Kivi's Nonprofit Communications Blog

Every other year or so around Halloween I revisit a blog post about what scares you to help us all face what’s holding us back. Here are the 2016 and 2018 posts.).

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A Day in the Life of a Nonprofit Communicator – Tricia Maddrey Baker

Kivi's Nonprofit Communications Blog

Tricia Maddrey Baker. Here is the latest submission for our Day in the Life of a Nonprofit Communicator. Tricia Maddrey Baker is still working at home. Let’s see how she is adapting.

Some Questions to Ask Yourself When Your Workload is Too Overwhelming

Kivi's Nonprofit Communications Blog

Through the Nonprofit Communications Director Mentoring Program , I talk to a lot of communications directors who feel overwhelmed. I thought it might be helpful to you for me to share some of the questions I ask when I am coaching them.

Mixed Links for Nonprofit Communicators – October 16, 2020

Kivi's Nonprofit Communications Blog

Bow and Arrow. Auburn, AL. Capping off my birthday week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Jump Start Your Style Guide and Creative Brief

Kivi's Nonprofit Communications Blog

At Nonprofit Marketing Guide, we’ve been exploring new ways to provide training and coaching, in addition to our training webinars and Communications Director Mentoring Program.

Day in the Life of a Nonprofit Communicator – Rebecca Barrack

Kivi's Nonprofit Communications Blog

Rebecca Barrack. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Rebecca Barrack works mostly at home with some time in the office. Let’s see how she does it.

The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

What a training! Watch the replay – Erica Waasdorp, the monthly giving guru, schools us on all things monthly giving. She answers the questions: How can small nonprofits set up a monthly giving program? In what ways can social media be used to promote it? What are some pitfalls to avoid?

What’s Your Comms Plan for Election Week?

Kivi's Nonprofit Communications Blog

As Kristina and I were planning out our fall training schedule and editorial calendar, we moved everything important off of the week of November 2 – 6, 2020.

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What We’ve Got Cooking This October: A Writing Workshop, Better Thank You Notes, and Pumpkin Muffins

Kivi's Nonprofit Communications Blog

What? I felt like I had to include an actual recipe with that title. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: October 6: The Seven Styles of Nonprofit Writing MASTER CLASS with Kivi Leroux Miller.

Mixed Links for Nonprofit Communicators – October 23, 2020

Kivi's Nonprofit Communications Blog

Happy Friday, friends! That’s right! It’s finally Friday so I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Can’t Stop for an Hour? Enroll in These Shorter Online Courses Instead

Kivi's Nonprofit Communications Blog

We know there are A LOT of webinars being offered right now including ours. Even before COVID happened we already knew how busy you were so we have always had training available 24/7.

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Editorial Calendars: Do You Have Calendar Brain or Spreadsheet Brain?

Kivi's Nonprofit Communications Blog

It’s one of those top perennial questions for nonprofit communications directors: What does your editorial calendar look like? What software is it in? There is no single right answer, although there are certainly editorial calendar trends and preferences in our sector. Before you make the right choice for yourself and your organization, you have to answer this question: Do you have spreadsheet brain or calendar brain?

Let’s See Your Thank You Notes, Emails, Videos and Any Other Ways You Say Thanks!

Kivi's Nonprofit Communications Blog

We are looking for examples to share during our next budget-friendly webinar on October 22nd – How to Say Thank You and Share Your Successes with Your Supporters (registration is only $20). So let us know how you say “Thank You!” ” You can share: Pictures of your handwritten notes Links to thank you videos Screenshots of your thank you emails Any other way you say thanks. Email them to kristina [@] nonprofitmarketingguide [.] com with subject line “Thank You Example.”.

What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

J Campbell Social Marketing

You’ve probably heard about Google Ad Grants and how they can help nonprofits reach more people and get more visibility. In today’s special live session, join me and Chris Barlow of Beeline Marketing for a breakdown. We will answer these burning questions: What are Google Ad Grants? How can I apply? How do nonprofits use them? What are some of the pros and cons? Take the free quiz to determine if Google Ad Grants are right for your organization: [link].

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Mixed Links for Nonprofit Communicators – October 30, 2020

Kivi's Nonprofit Communications Blog

Boo to you! Ready for some frightfully helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have free fonts, social media stats and tips, podcast ideas, scary stories, and more.

Newsletter: 7-Steps to Deliver a ?????????? Partnership Experience; A Framework for Speaking Up on Social Issues ; For Some the New MDA Telethon is Unwelcome News

Selfish Giving

Three things this week. What's in a name? A big thank you ??to to everyone who's written back over the past week to share how they want to be addressed in the salutation of this newsletter. It's nice to be on a first name basis with more of you! Access to paywalled articles.

Newsletter: Coors Seltzer Launches Volunteer Program for Clean Rivers ; How to Bypass Gatekeepers & Reach Decision Makers ; Nonprofit Marketing Lessons From a Tiny Newsletter

Selfish Giving

I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week. Does it include your first name? Am I spelling your name correctly? Do you prefer I call you by something else?

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Newsletter: Everything You Need to Know About Virtual Sponsorships ; Special Olympics Asks Brands to ‘Put Your Ad Here’ ; Bicycle Company Offers Reparation Pricing

Selfish Giving

We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us. I especially want to thank our special guest, Lisa Anastasi from the USO.

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