March, 2020

Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. There is a TON of information flowing around out there and I want to keep it all in one place. What else I’m doing: Keeping a Google Drive updated with examples and screen shots of nonprofits sending appeals, thank yous, and social media updates during this time. .

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks and months: Rethink Your Calendar. The spring is often an important time for nonprofits seeking news coverage.


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The Way Forward: Part 1 of 3 for Marketing Major and Legacy Gifts in the Coronavirus Era


Don’t Panic. It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns and other extreme measures around the pandemic for almost a month, and every organization is thinking about how they can cut nonessential costs. A lot of nonprofits are letting panic cloud their long-term thinking. Let me say this loud and clear so everyone at the back of the room can hear me: Your fundraising team is NOT a nonessential cost.

6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my home office and the remainder at in-person client meetings, delivering speeches and running workshops.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Keep calm. We've been here before.

Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). When she expressed concern about this to an outside consultant, the consultant replied, “In my experience, donors are lucky to get a postcard.”. Really? What nonprofit organizations should be saying is, “We’re lucky to have our donors.” And this includes all donors, even ones who give smaller gifts.

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. . People are staying inside, working remotely, and as a result, the in-person events and fundraisers that nonprofits count on have to change. . While we can pine away for the times of yesterday, all signs point to the fact that the coronavirus crisis and it’s far-reaching effects are not going away anytime soon. .

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A pep talk for fundraisers like you!


We are going to get through this, and history proves it. For many of us, this is not the first economic downturn we have seen in our careers.When we look at the Great Recession of 2008, giving declined only slightly. The Giving Institute Foundation (Giving USA) found that total giving dropped by 7.0% in 2008 and by another 6.2% in 2009. However, as a percentage of GDP, giving fell minimally, dropping from 2.1% in 2008 to 2.0% in 2009, 2010, and 2011. .

How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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12 tips for fundraising during the Covid-19 coronavirus pandemic

Fundraising Coach

With more and more countries, states, and cities enforcing at-home isolation and the financial markets falling, fundraising is definitely harder. But of the worst things I kept hearing from clients was "We don't think this is the right time to ask for money.". My general response? How dare you make a giving decision for a donor! It's up to the donor to tell you whether she wants to give or not. Giving is her decision, not yours.

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Making Your Messages Stand Out is More Important than Ever

Ann Green

Getting your messages out is never easy. But in the midst of the COVID-19 outbreak, just like everything else, it’s gotten a whole lot harder. Your nonprofit organization needs to continue communicating regularly with your donors. Information overload is an understatement right now. Besides, your donors are going through a lot. They may miss your initial message, if they’re even looking at their email and social media platforms at all.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon?

Communicating about Coronavirus and Your Events, Part 2

Kivi's Nonprofit Communications Blog

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple of things with this post.

3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)


Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out what fundraising metrics your nonprofit should track and measure. No two websites seem to offer the same suggestions, making it difficult to know what’s really worthwhile. Fortunately, the Association of Fundraising Professionals (AFP) has come to the rescue (sort of).

In Uncertain Times, Lean into your Brand

Mission Minded

It’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit Branding

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REPLAY: Future-Proof Your Nonprofit with Audience-Centric Fundraising [WEBINAR]

Selfish Giving

We had a great webinar yesterday! We had over 300 registrants and 225 people showed up live! If you were one of those people in attendance, thank you! The team at Accelerist will be sending you a link to the FULL webinar soon. Brittany Hill had a lot of great suggestions and insights on what to do with your partnerships moving forward. My presentation, which followed hers, was all about how to strengthen fundraising for your partnerships AND your nonprofit.

Navigating These Uncertain Times

Ann Green

It’s an understatement to say the world is going through a difficult time. I hope everyone is doing okay and staying healthy. Even though we’re practicing social distance, among other things, it’s perfectly normal to feel anxious during these uncertain times. I had planned a post on donor newsletters, which seems trite given what’s going on. You and your nonprofit organization have a lot to worry about. Maybe you’re scrambling to figure out how everyone can effectively work from home.

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How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send? Should we fundraise? First: Do not panic. Do not react. This is a tough one. But the key to being an effective nonprofit communicator during this crisis is to be proactive, not reactive.

Make Your Office More Comfortable – Wherever It Is Now

Kivi's Nonprofit Communications Blog

Kivi originally shared what hygge is and this helpful list back in November of 2018. But first off, let’s define hygge: Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable. I think we could all use a reminder of how we can indulge ourselves when the world is not very pleasurable.

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This is part 2 of 3 in a series. For the previous post, go he re. Kill self-doubt. Some in your organization might be saying things like: “Our major donors’ investment portfolios have been decimated. There’s no way they’ll give.” I want to help you quash this negative train of thought right now. First, while that might be true for some of them, you’ll want to remember that many wealthy people didn’t get there by being stupid.

Find the Silver Lining: Connectivity During Coronavirus

Mission Minded

If there’s a silver lining, we’re going to find it. At Mission Minded, Amplify the Good isn’t just our tagline, The post Find the Silver Lining: Connectivity During Coronavirus appeared first on Mission Minded.

Newsletter: COVID-19 & Growth Strategies for Partnerships ; Joann Craft Stores Open Doors for Mask-Makers ; Cowboy Museum Guard is Twitter’s Hottest Influencer

Selfish Giving

Today is the day! We have 200+ people registered. At 2pm ET, Brittany Hill at Accelerist and I are presenting. Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal Brittany will be giving you a roadmap to help your partnerships survive the next two years. And I'll be showing you how to build an asset that will help you raise money NOT JUST FROM companies, but from individuals and foundations as well. Looking forward to talking to all of you at 2pm today. SIGN UP HERE. ??

7 Tips to Improve Nonprofit Donor Communication

Ann Green

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. Find out how you can make every message count. By Gerard Tonti. Donors are the backbone of any nonprofit. Their generosity funds both the daily tasks and the overall mission of the organization. And yet, many donors feel under-appreciated and are uninformed about the great things these nonprofits are doing with their donations!

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How to Tackle Nonprofit Social Media in the Time of Coronavirus

J Campbell Social Marketing

Watch the recording: Nonprofit Social Media in the Time of Coronavirus. Get the slides here. How can your nonprofit continue to post on social media during the coronavirus pandemic? What’s too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the # NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study.

What Nonprofit Communicators Should Binge Watch #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I know very few nonprofit communicators are laying around all day binge-watching TV. Most of you are working from home still trying to make the world a better place. That being said, we still have a lot more time at home these days and I am super tired of writing and thinking about coronavirus, so I put together a list of shows you can watch based on your needs. All of these shows can be found on Netflix (although maybe not all seasons).

Which Core Topics Do We Talk About Now?

Kivi's Nonprofit Communications Blog

Every nonprofit communicator should have a list of what we call Core Topics or the topics you want to be known for and that you will talk about often in your content marketing strategy. Let’s say you have a list of 5-10 core topics. How do you decide when to talk about each one of them? When does Topic A get more attention than Topic B? You can’t talk about everything all the time, so you need to sort out what makes the most sense. Here are a few ways to do that.

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

J Campbell Social Marketing

Thanks to Keela for pulling together this wonderful free virtual conference for nonprofits, Plugged In: Nonprofit Tech and Transformation! Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us?

Thank You for the New Design, Facebook. Because Nonprofits Need MORE Disruption Right Now.

Kivi's Nonprofit Communications Blog

Have you noticed this on the top of your desktop Facebook? We’ve known that another major Facebook redesign — called FB5 because it’s the fifth major redesign — was in the works for a while now. But what a wonderful time to fully roll it out! (I I know you hear all the intended sarcasm in my voice.). I guess it makes sense to Facebook to roll this out now because, guess what, we are all using Facebook even more than before since many of us are stuck at home.

A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

It’s NOT business as usual for nonprofits. Yesterday’s growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. In my presentation, I walk nonprofits through the three ways to thrive in the new normal for NPOs. Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell.

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Mixed Links for Nonprofit Communicators – March 27, 2020

Kivi's Nonprofit Communications Blog

How is everyone holding up out there? I am still trying to find the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, but heads up – it’s going to be a lot of coronavirus-related talk. We also some non-stock photo ideas, tools to keep you productive, and writing tips. It’s time for Mixed Links… Lisa Jenkins at Social Media Examiner talks about Marketing in Times of Uncertainty: Tips From Top Marketing Pros.

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This Could Be the Perfect Time to Start Your Nonprofit Podcast. Learn How Tomorrow

Kivi's Nonprofit Communications Blog

As we all try to navigate the changes to how we work and live over the next few months or so, creative forms of digital communication s will be more important than ever. You can’t just stop communicating with your supporters despite how hectic everything is right now.

Join John Haydon’s Online Book Launch Party!

J Campbell Social Marketing

Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift. John Haydon was one of the most sought-after digital marketing experts for nonprofits and charities. For over 10 years, he helped thousands of nonprofits realize their best marketing and fundraising results through speaking, training, and consulting.

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Mixed Links for Nonprofit Communicators – March 20, 2020

Kivi's Nonprofit Communications Blog

Happy Spring! Hope everyone is doing their best as we head into another week of self-quarantines and social distancing. Luckily we still have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have more on coronavirus as that’s really all anyone is taking talking about, Facebook ads on a budget, how to manage employees who are now working from home and more.

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Join Us Wednesday: The Donor CARE Party and Training

Kivi's Nonprofit Communications Blog

On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift. Yes, it’s on Amazon now, BUT WAIT! We want you to buy it on WEDNESDAY, MARCH 18 to help make it a bestseller in as many categories as possible.

Find Your Happy Place #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Just a quick reminder: Don’t forget to take care of your mental health as well as your physical health during the next few months. You need to have a safe place you can go to mentally to help you re-center and feel happy. In her article 5 Tips to Find Your Own Happy Place , Shelley Levitt says “When we feel chaos is closing in, we need to retreat to our happy place.” ” If you aren’t quite sure what your happy place is, try some of her tips: 1.

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Mixed Links for Nonprofit Communicators – Coronavirus Edition March 13, 2020

Kivi's Nonprofit Communications Blog

Town Branch Distillery. Lexington, KY. Good thing we’ve been practicing “social distancing” for these little Friday get-togethers. Probably not shocking to any of you, but this week I will be sharing the most helpful articles focusing on the coronavirus and marketing/fundraising. It’s time for Mixed Links… Coronavirus Impacting Your Nonprofit? Here’s What to Do. How to Shift From Physical to Virtual Events and Maximize Event Outcomes.

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??BREAKING NEWS??#GivingTuesday Announces Day of Fundraising & Action in Response to Coronavirus – #GivingTuesdayNow #NPCOVID19

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join me and Kat Murphy Toms, GivingTuesday ‘s Digital Strategy Director, and Josh Hirsch, Director of Mission and Communication of Susan G.

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