March, 2020

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies.

Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. There is a TON of information flowing around out there and I want to keep it all in one place.

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The Way Forward: Part 1 of 3 for Marketing Major and Legacy Gifts in the Coronavirus Era

iMarketSmart

Don’t Panic. It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns and other extreme measures around the pandemic for almost a month, and every organization is thinking about how they can cut nonessential costs.

6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink.

Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!).

How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Let’s get two common questions out the way. Should we stop messaging if our work has nothing to do with coronavirus?

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A pep talk for fundraisers like you!

iMarketSmart

We are going to get through this, and history proves it. For many of us, this is not the first economic downturn we have seen in our careers.When we look at the Great Recession of 2008, giving declined only slightly.

How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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12 tips for fundraising during the Covid-19 coronavirus pandemic

Fundraising Coach

With more and more countries, states, and cities enforcing at-home isolation and the financial markets falling, fundraising is definitely harder. But of the worst things I kept hearing from clients was "We don't think this is the right time to ask for money.". My general response? How dare you make a giving decision for a donor! It's up to the donor to tell you whether she wants to give or not. Giving is her decision, not yours.

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Navigating These Uncertain Times

Ann Green

It’s an understatement to say the world is going through a difficult time. I hope everyone is doing okay and staying healthy. Even though we’re practicing social distance, among other things, it’s perfectly normal to feel anxious during these uncertain times.

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Communicating about Coronavirus and Your Events, Part 2

Kivi's Nonprofit Communications Blog

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic).

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results.

3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

iMarketSmart

Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out what fundraising metrics your nonprofit should track and measure.

In Uncertain Times, Lean into your Brand

Mission Minded

It’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit Branding

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REPLAY: Future-Proof Your Nonprofit with Audience-Centric Fundraising [WEBINAR]

Selfish Giving

We had a great webinar yesterday! We had over 300 registrants and 225 people showed up live! If you were one of those people in attendance, thank you! The team at Accelerist will be sending you a link to the FULL webinar soon.

7 Tips to Improve Nonprofit Donor Communication

Ann Green

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. Find out how you can make every message count. By Gerard Tonti. Donors are the backbone of any nonprofit.

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Make Your Office More Comfortable – Wherever It Is Now

Kivi's Nonprofit Communications Blog

Kivi originally shared what hygge is and this helpful list back in November of 2018. But first off, let’s define hygge: Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters.

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How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send?

THE WAY FORWARD: PART 2 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

iMarketSmart

This is part 2 of 3 in a series. For the previous post, go he re. Kill self-doubt. Some in your organization might be saying things like: “Our major donors’ investment portfolios have been decimated. There’s no way they’ll give.” I want to help you quash this negative train of thought right now.

Find the Silver Lining: Connectivity During Coronavirus

Mission Minded

If there’s a silver lining, we’re going to find it. At Mission Minded, Amplify the Good isn’t just our tagline, The post Find the Silver Lining: Connectivity During Coronavirus appeared first on Mission Minded.

Newsletter: Future-Proof Your Partnerships for New Normal ; Get John Haydon’s New Book ‘Donor Care’ ; Grow Your Twitter Following by 2000%

Selfish Giving

Make things better by making better things - Seth Godin Three BIG messages this week. Brittany Hill at Accelerist and I are teaming up to present Future-Proof Your Partnership Program (and Your Nonprofit) for the New Normal.

Making Your Messages Stand Out is More Important than Ever

Ann Green

Getting your messages out is never easy. But in the midst of the COVID-19 outbreak, just like everything else, it’s gotten a whole lot harder. Your nonprofit organization needs to continue communicating regularly with your donors. Information overload is an understatement right now. Besides, your donors are going through a lot. They may miss your initial message, if they’re even looking at their email and social media platforms at all.

What Nonprofit Communicators Should Binge Watch #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I know very few nonprofit communicators are laying around all day binge-watching TV. Most of you are working from home still trying to make the world a better place.

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

J Campbell Social Marketing

Thanks to Keela for pulling together this wonderful free virtual conference for nonprofits, Plugged In: Nonprofit Tech and Transformation! Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about.

Which Core Topics Do We Talk About Now?

Kivi's Nonprofit Communications Blog

Every nonprofit communicator should have a list of what we call Core Topics or the topics you want to be known for and that you will talk about often in your content marketing strategy. Let’s say you have a list of 5-10 core topics. How do you decide when to talk about each one of them?

Thank You for the New Design, Facebook. Because Nonprofits Need MORE Disruption Right Now.

Kivi's Nonprofit Communications Blog

Have you noticed this on the top of your desktop Facebook? We’ve known that another major Facebook redesign — called FB5 because it’s the fifth major redesign — was in the works for a while now. But what a wonderful time to fully roll it out! (I

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Mixed Links for Nonprofit Communicators – March 27, 2020

Kivi's Nonprofit Communications Blog

How is everyone holding up out there? I am still trying to find the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, but heads up – it’s going to be a lot of coronavirus-related talk.

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This Could Be the Perfect Time to Start Your Nonprofit Podcast. Learn How Tomorrow

Kivi's Nonprofit Communications Blog

As we all try to navigate the changes to how we work and live over the next few months or so, creative forms of digital communication s will be more important than ever. You can’t just stop communicating with your supporters despite how hectic everything is right now.

Mixed Links for Nonprofit Communicators – March 20, 2020

Kivi's Nonprofit Communications Blog

Happy Spring! Hope everyone is doing their best as we head into another week of self-quarantines and social distancing. Luckily we still have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Join Us Wednesday: The Donor CARE Party and Training

Kivi's Nonprofit Communications Blog

On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift. Yes, it’s on Amazon now, BUT WAIT!

Find Your Happy Place #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Just a quick reminder: Don’t forget to take care of your mental health as well as your physical health during the next few months. You need to have a safe place you can go to mentally to help you re-center and feel happy.

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Mixed Links for Nonprofit Communicators – Coronavirus Edition March 13, 2020

Kivi's Nonprofit Communications Blog

Town Branch Distillery. Lexington, KY. Good thing we’ve been practicing “social distancing” for these little Friday get-togethers. Probably not shocking to any of you, but this week I will be sharing the most helpful articles focusing on the coronavirus and marketing/fundraising.

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A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

It’s NOT business as usual for nonprofits. Yesterday’s growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real.

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Join John Haydon’s Online Book Launch Party!

J Campbell Social Marketing

Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift.

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How to Tackle Nonprofit Social Media in the Time of Coronavirus

J Campbell Social Marketing

Watch the recording: Nonprofit Social Media in the Time of Coronavirus. Get the slides here. How can your nonprofit continue to post on social media during the coronavirus pandemic? What’s too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the # NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study.

??BREAKING NEWS??#GivingTuesday Announces Day of Fundraising & Action in Response to Coronavirus – #GivingTuesdayNow #NPCOVID19

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020.

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