April, 2020

10 Ways to Participate in #GivingTuesdayNow Without Asking for Money

J Campbell Social Marketing

You may have heard the news! In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow , a global day of giving and unity, set to take place on May 5, 2020. It is not mandatory for nonprofits to raise money on this day or to even participate at all. It may not be for everyone. The purpose of this event is to leverage the name recognition and spirit of GivingTuesday to drive an influx of generosity and citizen engagement across the world.

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take from the training and focus on as a next step. The differences in answers from year to year are interesting and I think are in direct response to the pandemic. (I

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THE WAY FORWARD: PART 3 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA

iMarketSmart

This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask. We’ve been hearing from a lot of organizations over the past few weeks, and many are putting a total hold on communications to their donors. I would encourage you to do the exact opposite. . Donors are getting bombarded with information and opinions from the media, the government, their friends, their family, social media — you name it!

COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing.

Are Your School’s Messages Right for Right Now?

Mission Minded

This guide will help you create the messages that will inspire commitment and loyalty from your existing and new families. The post Are Your School’s Messages Right for Right Now? appeared first on Mission Minded. Blog Independent Schools

Give Your Donors the Best Thank You Possible

Ann Green

I hope both you and your nonprofit organization are doing okay right now. You may have seen an increase in giving over the last few weeks. In times of crisis, people want to do something. They want to help if they can. I’ve seen an upswing of kindness lately. Now you need to extend that same kindness back to your donors. Give them the best thank you possible. Donors are going through a lot, but some of them took the time to give you a donation.

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Should My Nonprofit Start a #GivingTuesdayNow Campaign on May 5?

J Campbell Social Marketing

I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What about fundraising right now – is it ok? What kinds of campaigns are running? How will I be able to reach my donors? . These are important things to consider, and there is no one right answer.

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More Trending

Across the Generations: 5 Tips for Fundraising to All Ages

Fundraising Coach

As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times.

Newsletter: How to Calculate the Value of Virtual Events, Partnerships ; This Sports Team is Packing Its Stadium with Fans to Raise Money for Causes ?? ; The Business Roundtable is a Joke

Selfish Giving

Two things this week. We had a great first Social Impact Book Club meeting last week! Now we're on to the second book and you get to pick it! Just head over to our Facebook group (join the group if you haven't already) and vote on the next book. You have three choices. If you have a book to suggest to the group, just enter it into the comments and we'll add it to the list! We'll announce the new book next week.

Giving Tuesday is May 5: How Can You Prepare?

Mission Minded

How your organization can prepare for Giving Tuesday on May 5 amid the uncertainty of Coronavirus. The post Giving Tuesday is May 5: How Can You Prepare? appeared first on Mission Minded. Blog Digital Nonprofit Communications Social Media

May 52

Whatever You Do, Don’t Stop Fundraising

Ann Green

No doubt the COVID-19 outbreak is affecting your nonprofit organization, possibly severely. You need revenue to cover both planned and unplanned expenses. You may have already heard this over the last few weeks, but I’m going to repeat it. . Don’t stop fundraising. Keep up with what you’ve already planned and make adjustments as needed. Here are some suggestions to help you during this time. Look at your fundraising plan. I really hope you have a fundraising plan for 2020.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

Virtual Volunteering: Ideas to Engage Your Volunteers Remotely

Kivi's Nonprofit Communications Blog

As we continue to switch our fundraising, events, and work to digital platforms, don’t forget to keep your volunteers involved too. Today Elizabeth Neufeld, CEO and Founder of Strat Labs, shares some ways you can still get your volunteers to help. Kristina. Elizabeth Neufeld. Guest Post by Elizabeth Neufeld, CEO and Founder of Strat Labs. Let’s set the scene. It’s Spring 2020 and you typically have twenty eager volunteers ready to begin planning, organizing, and executing your Annual Gala.

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Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Kivi's Nonprofit Communications Blog

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that: People want to hear from you!

Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. If you haven’t already, CHECK THOSE EMAILS to make sure they don’t come across as tone deaf to what’s going on in our world right now.

Doing Your Best Right Now #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." " I've heard this twice today. I think it's an important distinction worth emphasising. — Neil Webb (@neilmwebb) March 31, 2020. (I

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New Metaphors We Can All Relate To

Kivi's Nonprofit Communications Blog

We love metaphors at Nonprofit Marketing Guide. It’s not unheard of for me to use a half-dozen different metaphors in the course of a webinar. That’s because a good metaphor is a perfect tool to help explain something new. It helps anchor new ideas to something that’s already well-understood by the brain.

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Staying Motivated While Trying to Motivate Others #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork. I won’t go into the details as I am sure this same scene is playing out in houses across the country, but let’s just say he is not doing his assignments like he should, and I just spent the last couple of hours going over his coursework and missed assignments and helping him get organized with a plan to move forward.

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. But before I share this quick tutorial on how to set up your own Facebook Group, be sure you know: Why you are creating this Group Who you want to participate What you want them to do when they join the Group How the Group will be managed.

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Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

In other news, water is wet. Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. They found: 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. 64% expect their usage of YouTube to increase, only 2% expect a decrease.

How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Bustin. By Peter Panepento. It’s not easy for nonprofits to get news coverage. And that’s especially true during the Covid-19 pandemic. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Making matters worse, many are working in newsrooms that are smaller than they were even a month ago, due to layoffs and furloughs.

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Advice for Managing Communications During the Coronavirus Pandemic [FREE Webinar]

Kivi's Nonprofit Communications Blog

There’s so much upheaval in how nonprofit communicators are working with both their co-workers and their communities right now because of the coronavirus pandemic. That means it’s a perfect time — yes, perfect! — to implement some of the advice in Kivi’s book CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results. Get Your Copy of the Book Now for only $9.99 on Kindle.

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New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Kivi's Nonprofit Communications Blog

Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details. No matter what you are working on, there are a few really simple elements to this nonprofit communications work that you can always use to ground yourself and to create a strong foundation for your work. Ready? On the STRATEGIC side of things , do the Quick and Dirty Marketing Strategy all day, every day, in every conversation.

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How to Ask for Nonprofit Emergency Funds During Coronavirus – #NonprofitEmployeeRelief

J Campbell Social Marketing

Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? I’d like to share an example from Daily Table, a small, local, non-profit retail store that provides the community with a variety of “tasty, convenient, and affordable foods that will help you feel and be your best; food that will keep you moving forward, not hold you back.”

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5 Types of Content You Should Be Posting Right Now According to Facebook

Kivi's Nonprofit Communications Blog

Yesterday, I shared some data on how people still want to hear from you and the types of content they said they wanted. Today I am sharing what Facebook thinks you should post based on their new guide for its media partners – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic.

Mixed Links for Nonprofit Communicators – April 10, 2020

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA. Happy Friday, everyone! Let’s take a deep breath and wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week, we have #GivingTuesday tips (since that’s happening in May now), Zoom tips, graphic design trends, and more. It’s time for Mixed Links… Tanya Fitzgerald at npEngage put together A Guide for Planning Your #GivingTuesdayNow Campaign in 5 Days.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. 60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more! Registration for this webinar is $99 or free with an All-Access Pass. Learn More and Register. May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr.

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5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? What if people aren’t responding, engaging, and making donations? . How do you revamp and rework your dying campaign to make it more successful? . Here are five common reasons that an online fundraising campaign may not be raising money like it should.

Planting Seeds for a Brighter Nonprofit Future – In Your Words

J Campbell Social Marketing

In my email last week, I asked nonprofits to share at least one seed that they are planting right now that they think will benefit the organization in the long-term. The responses were wonderful, and I want to share them with you. Fundraisers are SO generous with their expertise and their time. I have decided to keep the responses anonymous. Here are the responses, unedited – I hope they provide you with ideas and inspiration during this time of crisis.

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How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Description: Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.

How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday. Why you are creating this Group and who will participate? If you don’t have a clear purpose for your Group, it will not succeed even if you get people to join.

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CALM not BUSY is Now Just $9.99

Kivi's Nonprofit Communications Blog

Now is a fabulous time to implement the CALM not BUSY approach to your nonprofit communications work. There’s already a ton of disruption and people are learning new ways to work together. So why not implement new ways to be Collaborative, Agile, Logical, and Methodical in your work? And the price for the Kindle edition just dropped to $9.99. Here’s some of what I mean by CALM. Collaborative. Empowering staff, but insisting on accountability.

Mixed Links for Nonprofit Communicators – April 17, 2020

Kivi's Nonprofit Communications Blog

Cochon Butcher. New Orleans, LA. Is it Friday? Do we even know anymore? Well, happy Whateverday! I do know I have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips on brainstorming remotely, how to create better Instagram and Facebook ads, and more proof you should still be fundraising right now.

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Mixed Links for Nonprofit Communicators – April 24, 2020

Kivi's Nonprofit Communications Blog

New Orleans, LA. How are you holding up? Good-ish, I hope! Let’s get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week have the M+R Benchmarks Study, resources for #GivingTuesdayNow, tips on going viral, some good news, and more. It’s time for Mixed Links… As mentioned, the 2020 M+R Benchmarks Study has been released. Amid the economic gloom, some hopeful indicators emerge for marketers.

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Mixed Links for Nonprofit Communicators – April 3, 2020

Kivi's Nonprofit Communications Blog

My porch. Auburn, AL. I hope you are all adjusting well to our new normal. One thing that won’t change anytime soon is I will still bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising every Friday. It’s time for Mixed Links… First off, a topic a lot of you will be interested in: Coronavirus Relief: Everything Your Nonprofit Needs to Know About the Stimulus Package. Using Zoom?

April 122

Things That Can Still Happen in April: Learn Social Media Strategies, Tips for Direct and Online Fundraising and How to Be CALM

Kivi's Nonprofit Communications Blog

Here’s what’s happening this Month at Nonprofit Marketing Guide…. Online Training: Ends TONIGHT!: The All-Access Pass Discount. Save $200 off the Annual All-Access Pass. With the Pass, you have 24/7/365 access to training webinars, self-paced online courses, exclusive downloadable resources, and a Private Facebook Group with industry experts and fellow nonprofit communicators. Get the All-Access Pass for only $599. Sale ends TONIGHT, April 1, 2020.

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Are Your Fundraising Messages Ready for What’s Next?

Mission Minded

There’s hardly an organization that wasn’t caught off-guard by COVID-19 and its aftereffects. Most scrambled quickly to adjust operations to. The post Are Your Fundraising Messages Ready for What’s Next? appeared first on Mission Minded. Blog Nonprofit Communications Nonprofit Messaging