August, 2017

CROWDFUNDING: Who’s Giving…To What and Where

Kivi's Nonprofit Communications Blog

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations.

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How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network.

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Trending Sources

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

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How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you?

Are You Quarantining Your Major Donors?

The Agitator

“You’ll never get milk from a cow by sending it a letter.” That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause.

More Trending

3 Common Capital Campaign Mistakes

Fundraising Coach

Capital campaigns are a wild roller coaster ride of vision-fueled excitement followed by long stretches of slow. slogging. The slow parts require incredible discipline to stay on course. I know because I’ve helped run 18 capital campaigns at schools, universities, and hospitals.

Donor Expectations – Episode 7


Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

Monthly Giving Part 1–Why Bother?

The Agitator

Editors’ Note : This is the first in a three-part — and hopefully practical — series aimed at encouraging small, large and mid-size organizations to pay serious attention to the benefits of building a monthly giving or sustainer program. We’ll deal with the question of ‘why’ monthly giving? Highlight some practical resources on getting started and setting goals while focusing on some practical barriers like record-keeping and easy-to-use systems.

Ep226: Ohio Ice Cream Maker Raises Cold Cash to Cream Cancer

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University.

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Day in the Life of a Nonprofit Communicator – Thomas Negron

Kivi's Nonprofit Communications Blog

Thomas Negron and Ruby. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . In this week’s lesson, I give specific examples of digital storytelling tactics to use during your next fundraising campaign.

Can you fundraise in the face of disasters like Hurricane Harvey?

Fundraising Coach

In this morning's note to my weekly Fundraising Kick coaching email subscribers, I offered two ways to respond to a tragedy like the devastation people are experiencing in Texas because of Hurricane Harvey. This message is so timely, I am sharing it here as well.

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7 great old quotes about philanthropy


Abraham Lincoln famously said, “When I do good, I feel good; when I do bad, I feel bad; and that’s my religion.”. Booker T. Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”. Winston Churchill said, “We make a living by what we get. We make a life by what we give.”. The Dalai Lama said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.”.

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics.

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I'm Coming to Your City. Join Me for a 'Cup of Joe'

Selfish Giving

The dog days of summer are here! But I'm thinking of fall and busy planning my fall speaking/travel schedule. Do you live in or near one of these cities? Washington D.C.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath.

How to Combat Common Nonprofit Digital Storytelling Challenges

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .

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How Brand Powers Your Employee Retention & Acquisition Prowess

Mission Minded

We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]. The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded. Blog Nonprofit Branding

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Fundraisers, today you have a chance to feel exactly how your donors feel


KHOU 11 News posted this image last night highlighting the fact that this family urgently needed help (and even included their home’s address in the post). Disaster. Friends, our fellow Americans are facing trillions of gallons of water.

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It’s 40% About The Offer

The Agitator

Effective fundraising appeals require the convergence of right audience/prospect, strong and clear offer, and compelling creative. You’ve probably heard the ’40/40/20′ direct marketing adage that attributes the contribution each of these elements makes thusly: 40% of success due to right mailing list (proper targeting). 40% due to offer (you are asking your prospect to do something, after all). 20% due to creative (copywriters and designers don’t like to hear this!).

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How Smithfield Foods is Doing Well by Doing Good (And What You Can Learn From Them) [SPONSORED]

Selfish Giving

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods , you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands.

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Joshua Clay. We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone.

How To Fill Out A Nonprofit Digital Storytelling Calendar

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . In this week’s lesson, I walk you through the topics and ideas to enter into your Digital Storytelling Calendar.

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Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams. What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […]. The post Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project appeared first on Mission Minded.

4 forces primarily responsible for making people charitable


According to the author of a book titled WHO REALLY CARES, Arthur C. Brooks , there are 4 forces in American life that are primarily responsible for making people charitable: Religion. Skepticism about the government’s involvement in people’s economic lives. Strong families. Individual entrepreneurism. NOTE: He’s the president of the right-leaning think tank, the American Enterprise Institute. Some people believe his research was seriously flawed. I’ll let you decide.).

How Dirty Are Your Fingernails?

The Agitator

On rainy weekends one of my simple but rewarding pleasures is pawing through my bookshelves, re-reading direct marketing and fundraising favorites. Hey, it makes more sense to me than woodworking, stamp collecting or Tweeting.)

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Ep229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Selfish Giving

[Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio. Something was off with my microphone and I sound very, very weird (Yes, more so than usual!). Megan thought it was hilarious!

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Is Blogging Dead?

Kivi's Nonprofit Communications Blog

I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!” ” I thought to myself while staring at my computer screen sipping my cup of chai tea. But like any good story, this one has a twist.

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How to Create a Story Series for Your Nonprofit

J Campbell Social Marketing

Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. Using digital tools like your website, email newsletter, and social networks are vital in the quest to get your stories in front of a critical mass of people.

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5 Easy Steps: A Guide to Hiring a Fundraising Consultant

Fundraising Coach

Hiring a fundraising consultant, while incredibly important, can be tricky. With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? Well, don’t worry!

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7 simple ways to engender fondness among your supporters for yourself and your nonprofit’s cause


People are more likely to be persuaded by people we like. So, no matter how worthy your cause is, if your supporters don’t like you, they won’t make major and planned gifts to your employer. Here are 7 simple ways to engender fondness for you and your nonprofit’s cause: 1. Be a chameleon – In other words, take the time and put forth the energy to look the part. If you work at a University and your donors love the football team, hopefully, you do too.

Fundraising In Alice’s Restaurant

The Agitator

OK Kids — especially the young (under 50) and those blessedly old — I’m gonna take you on a trip down Memory Lane in hopes of dealing with Tom’s question Who’s a Poor Fundraiser to Believe? If you have the usual internet-gnat attention span, please move on now. This is gonna take a few minutes. Let me explain. Better yet. Stick with me because there’s a great treat at the end.

Ep227: How Influencers Can Power Cause Marketing Campaigns

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scotty Pansky , co-founder, and Katie Malark , Senior Director, Research, of Allison + Partners , about a new study on how digital Influencers can drive donations and engagement with causes.

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Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text.