December, 2011

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Kristina Leroux. A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. Guest Post by Kristina Leroux of Kristina Leroux.com.

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Bring back the Jester!

Public Sector Marketing 2.0

Since this will likely be my last post for 2011, I have decided to write it in the form of a wish for 2012; The Jester is due for a comeback. What is a Jester? “In ancient times courts employed fools and by the Middle Ages the jester was a familiar figure.

Trending Sources

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The huge funds generated by these events can be used for a single project or the ongoing operations of your charitable organization. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk.

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How to Create Enough Good Content (Case Study)

Getting Attention

Guest blogger Holly Ross has spent seven+ years at the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. Brett Meyer, NTEN Communications Director, co-authored this post.

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ ’ Over the past few years, many nonprofits have faced a withering economy, nervous Boards, and more demand for services. The organizations that are flourishing (and yes, some are doing great!)

More Trending

#ProAging: A Few Gift Ideas For Older Family Members

Non Profit Marketing 360

Earlier today we posted a story concerning DoSomething.org’s drive, ‘Grandparents Gone Wired.’ ’ In the process of working up that story we came across this brief list of gift ideas for some of those same grandparents: A Grandparents’ Tech Gift Guide. The blogger who is developing the list is Michele McGraw of northern Virginia, and her site, ‘Scraps of My Geek Life’, is one of the cuter and more engaging tech blogs we’ve come across.

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

You provided such incredible nonprofit marketing wisdom when I asked you last year (thank you), that I’m back for more! I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011?

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ ’ Over the past few years, many nonprofits have faced a withering economy, nervous Boards, and more demand for services. The organizations that are flourishing (and yes, some are doing great!)

Radio Shack Shows Nonprofits How to Succeed on Foursquare

Selfish Giving

Radio Shack's "So Right" Foursquare badge for the holidays. Radio Shack reminds me of a lot of the local, scrappy nonprofits I work with. The Shack is big – nearly 4,500 company-operated stores – but it has a local feel to it.

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The Info Donors Want from You

Kivi's Nonprofit Communications Blog

The new Money for Good II Study by Hope Consulting and GuideStar has a few interesting findings about the kind of information that donors want to hear from nonprofits.

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings.

#SocialNetworks: Bring Them Back To Facebook For The Holidays

Non Profit Marketing 360

The holiday season is prime gift-giving and donation-giving season. We encourage each other to think of others and to help out those less fortunate than ourselves. We also reach out to family and friends to share our holiday memories and traditions.

7 Ways to Transform Nonprofit Staff Bios from Mundane to Magical

Getting Attention

Relationships are built person-to-person, not person-to-organization. So put your people forward!

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Maximize end-of-year online giving

Get Fully Funded

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Look! Anatomy of an Effective Annual Appeal

Wild Woman Fundraising

What's the time orientation or sense orientation in YOUR appeal letters? Are you getting towards the end of the year and just totally scratching your head on what you’re going to write to make people want to give to you?

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Try as we might (and we certainly keep trying!) we can't corral it. Social media is not the beautifully wrapped box you might have opened last week.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

Last Saturday found me Christmas shopping and in two very different retail settings I came across examples of St. Jude’s Thanks + Giving effort, which are integrated in an exemplary fashion. At the left is an ad from Entertainment Weekly magazine for St.

3 Free Guides to Nonprofit Communications Impact 2012

Getting Attention

No matter what your holiday is (or isn’t), things do slow down this time of year — which is a nice change from the increasingly hectic path most people’s lives seem to be taking.

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Maximize end-of-year online giving

Get Fully Funded

Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Fundraising Year In Review

The Agitator

This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers. As we head for 2011’s fundraising finish line The Atlas of Giving on Friday reported that overall giving this year will finish 7.4% ahead of last year.

Freebies: 2012 Trends Report and Webinar

Kivi's Nonprofit Communications Blog

If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Today we have two: a download and a webinar.

Volunteers Helping Keeping Nonprofits Lights On

Diva Marketing Blog

December is Shine A Light on Smaller Nonprofits month on Diva Marketing. I hope you're enjoying the stories and perhaps learning about an organization or two that might not have been on your radar. . Nonprofits depend on many resources from funding sources to kind donors.

Using Bounceback Offers in Paper Icon Campaigns

Cause Related Marketing

A lot of retail establishments do paper icon campaigns, but relatively few seem to have embraced the bounceback offer. That’s why I was glad to see the bounceback coupon at the left from Denny’s.

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Great Gift Ideas for Nonprofit Staff, Volunteers and You!

Getting Attention

Free E-Guide. This is a first. 129 of the most respected nonprofit leaders worldwide have contributed the one book that has most influenced their professional lives to The Book That Changed My Life. Most importantly, this minute it’s a great (last-minute) gift guide for you.

Fundraising isn’t for Fraidy Cats

Get Fully Funded

“All you need is 20 seconds of insane courage, and I promise you something great will come of it.” ” This is a line from a new movie called “We Bought a Zoo.” ” I saw the preview weeks ago and I can’t get that phrase out of my head. Maybe because I’m wrestling with a few fears right now and I keep thinking about what difference 20 seconds of insane courage would make.

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

It’s the holidays! Here’s my present to you. 6 questions you need to ask to help get that corporate sponsorship. Why should you care? Because most people don’t ask these questions. Most people have NO IDEA what’s happening when they ask for sponsorship. You just ask, and the money just magically appears in your hand, right? Wrong.

Poll: What’s Hard about Nonprofit Content Marketing?

Kivi's Nonprofit Communications Blog

What are your biggest nonprofit content marketing challenges?

Want Better Cause Partnerships? Research Partners on Social Media

Selfish Giving

This is a guest post from Ephraim Gopin , a Social Media and Fundraising consultant. Check out his blog here or connect on Twitter.

18 mood-killing words to banish in 2012

Nonprofit Marketing Blog

I just read the new book, 3D Philanthropy by Fraser Green. It’s a useful tour of the essentials of connecting with donors on three levels: head, heart and soul. It’s also a timely reminder of how we get in our own way as fundraisers. We may think we’re saying the right things, but our words often destroy the emotional bonds we want to strengthen. Green has a great list of mood-killing words that get in the way of connection with real people.

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Rocking the Red Kettle–A Fun, Fresh Take on a Year-End Appeal

Getting Attention

This fresh take (view video here) on the Salvation Army’s decades-old kettle campaign motivated two dozen folks to give in the few minutes I was standing there. That’s far more than I’ve ever seen respond to the traditional Salvation Army holiday bell ringer.

Fundraising isn’t for Fraidy Cats

Get Fully Funded

“All you need is 20 seconds of insane courage, and I promise you something great will come of it.” ” This is a line from a new movie called “We Bought a Zoo.” ” I saw the preview weeks ago and I can’t get that phrase out of my head. Maybe because I’m wretling with a few fears right now and I keep thinking about what difference 20 seconds of insane courage would make.

Will You Look Back With Me on 2011?

Wild Woman Fundraising

So last year I did a post about looking back, thinking about what has happened, taking stock, and reflecting. This year I ask you to join me in reflecting back on what this year has brought for you. Ask yourself these questions: What’s the big idea of this year?

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Where Marketing is Headed in 2012

Kivi's Nonprofit Communications Blog

I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it , but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation for you (I sent this to the subscribers of our Weekly Tips e-newsletter last week).