November, 2020

We Need Your Help: Take the 2021 Nonprofit Communications Trends Survey

Kivi's Nonprofit Communications Blog

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.

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10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of?

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Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends


I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only!

Asking is (almost) more about listening

Fundraising Coach

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously.

How to Keep Your Website Project On Track: A Checklist for Website Content Creation

Mission Minded

Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded. Blog Digital Nonprofit Web

Setting Goals, Reaching Donors, and Other Crowdfunding Tips

Ann Green

Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah.

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Mixed Links for Nonprofit Communicators – November 13, 2020

Kivi's Nonprofit Communications Blog

Another Friday the 13th? Let’s just all keep our heads down and read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have eye-tracking studies, sexy nonprofits, media coverage tips for the holiday season and more.

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5 Best Practices For Writing Emails to Major and Legacy Donor Prospects


Be truthful, no tricks! You cannot build relationships upon lies. Not even white lies. Be relevant. . To do that, you must consider where ea ch supporter resides in the consideration process for giving and what they might be thinking.

Newsletter: 4 Things to Do When a Partnership Sours ; Cole Slaw for a Cause ; Komen Shrinks the Pink ; This Store Stocks Only Purpose-Driven Products

Selfish Giving

Last week I gave you five great costume ideas for Halloween. I also challenged you to share your own costume idea for cause marketers. I got a bunch of suggestions and have declared two winners! The first is Lindsay Ellis , Manager, Corporate Parnerships at Essilor Vision Foundation.

Digital Metrics Reporting that Makes Sense

Mission Minded

Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded. Blog Digital Nonprofit Web Social Media

This is the Year to be Truly Thankful for Your Donors

Ann Green

Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox.

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

What a training! Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.

How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn


You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call.

Newsletter: One-Person Nonprofit Lands Partnership Deal with Nabisco ; Denny’s Broadens Cause Marketing to Support Veterans ; Can You Make Your Employees Take the Covid-19 Vaccine

Selfish Giving

Megan Strand and I are back with another learning club discussion on Thursday, December 3 at 4pm EST. This time around, we'll tackle the complex topic of racial justice in corporate social impact efforts. Hairy topic, right? That's why we've invited a pair of experts to join us.

Your Logo and Your Seal. What’s the Difference?

Mission Minded

Think of it this way: a seal looks backward while a new logo looks forward. The post Your Logo and Your Seal. What’s the Difference? appeared first on Mission Minded. Blog Independent Schools Nonprofit Design

Fundraising During the COVID-19 Outbreak: 4 Best Practices

Ann Green

Fundraising during a pandemic can be a challenge. Check out our top four strategies for maintaining revenue and morale at your nonprofit during COVID-19. By Leigh Kessler. Nonprofits all across the globe have been met with substantial and unprecedented financial challenges so far this year.

Social Media and Newsletter Ideas for December 2020

Kivi's Nonprofit Communications Blog

Stumped for what you can tweet in December or say in your email newsletter? We have you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

3 Digital Fundraising Myths That Need to be Busted – NOW

J Campbell Social Marketing

So here we are, in the middle of a global pandemic, trying to make sense not only of where we are but how we can plan for the future.

Taking Care of Yourself for the Rest of the Year #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Every year around this time, I share some tips on dealing with the extra stress that happens during the holidays. You can read those here: Less Stress This Year-End Season? Yes, Please! How to Take Care of Yourself This Season.

Pivoting to Digital Fundraising and Standing Out

Kivi's Nonprofit Communications Blog

Aleeka Kay Morgan. With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Let’s see what Aleeka Kay Morgan has done. Kristina. Guest Post by Aleeka Kay Morgan of American Cancer Society. Marching in place.

Twitter Introduces Its Own Version of Stories: Fleets

Kivi's Nonprofit Communications Blog

This week, Twitter announced that it too is jumping on the ephemeral content bandwagon by releasing the Fleets functionality — fleeting tweets or fleets that disappear after 24 hours. It is rolling out across accounts, so if you don’t have it yet, hang on, you will soon.

What’s the First Document You Should Create Before Every Project?

Kivi's Nonprofit Communications Blog

It’s a creative brief and they will make your life so much easier! Creative Briefs are worksheets that communications staff use to collect the specific information they need from others before they begin working on a project.

Mixed Links for Nonprofit Communicators – November 20, 2020

Kivi's Nonprofit Communications Blog

Happy Friday! Ready to wind down the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have some bad news for Twitter’s Fleets, podcast topics, year-end fundraising advice, and more.

Should You Put Social Media in Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

If you are just getting started with creating and using an editorial calendar at your nonprofit, you might get overwhelmed at the prospect of including EVERYTHING in it. Relax. Here’s some good news. Most nonprofits don’t put every social media post into their editorial calendars.

5 More Practical Uses for a Creative Brief

Kivi's Nonprofit Communications Blog

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. .

Where Are You and What Are You Doing?

Kivi's Nonprofit Communications Blog

Whether you are still working from home or back in the office, we want you to share everything you do in a typical day at your job for our Day in the Life of a Nonprofit Communicator blog series. Do you immediately grab your phone when you wake up? Do you listen to a podcast on your commute?

New in November: Jump Starting Your Creative Brief Process! Plus Editorial Calendars and Trends for 2021

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: November 10 & 12: Everything You Need to Know about Editorial Calendars for 2021 with Kivi Leroux Miller.

Dealing with Election Day 2020 #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I don’t even know what to say at this point about the state of things so I am just going to go right into some ways you can handle tomorrow professionally and personally. Taking Care of Yourself. Tips, with pictures of baby animals, to help you deal with election anxiety by Vu Le.

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New Logo? Don’t Forget to Update It Here

Kivi's Nonprofit Communications Blog

We are doing a logo refresh soon, so I started to think about all of the places we’ll need to update.

Mixed Links for Nonprofit Communicators – November 6, 2020

Kivi's Nonprofit Communications Blog

How is everyone holding up out there? Let’s distract ourselves with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a few things related to the election (of course), stats on websites and content engagement, social media ad tips and data, and more. It’s time for Mixed Links… Scott Westcott has Your Post-Election PR Primer. Check out these Website Statistics and Facts: A 2020 Study.

Instagram Stories: How To Start Using Them For Your Nonprofit

J Campbell Social Marketing

What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic reach is plummeting on Facebook. Twitter is removing millions of fake followers from users’ accounts.

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6 Ways for Nonprofits to Participate in #GivingTuesday Without Asking for Money

J Campbell Social Marketing

This article was originally posted on the blog. . There is no doubt about it – GivingTuesday is a force in the philanthropic sector. In 2019, GivingTuesday campaigns brought in over $1.9 billion online and offline in the U.S. alone. However, there are other reasons for nonprofits and social change agents to participate in this global generosity movement besides just raising money.

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Improving Morale and Keeping Employees at Your Nonprofit #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.” ” It’s not even a search really.

This Shouldn’t be the Usual #GivingTuesday

Ann Green

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 1. I don’t need to remind you the world is in a very different place than it was last year at this time.

Newsletter: Cause Product vs. Purchase Triggered Donation ??? ; How to Sell a Virtual Sponsorship to a Skeptic ; Is the Key to Overnight Success Activism? ?

Selfish Giving

I had a terrible experience last week. I was out walking my dog, Charlie. As I headed up the street, one of the neighborhood kids was walking down the opposite side with a little dog I hadn't seen before. It was a cute little terrier just like Charlie, but a little bigger.

Newsletter: Generate Leads with Thought Leadership ; KFC, Pringles Lose Their 'Staches for Movember ; #SavetheNight Aims to Save Last 15 Lesbian Bars in U.S.

Selfish Giving

Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships.