May, 2020

7 Major Gift Fundraising Benchmarks You Really Need To Know


Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Study respondents were also asked if their organization met their annual major gift fundraising goal.

7 Ideas to Help Staff Submit Better Photos

Kivi's Nonprofit Communications Blog

During our Communications Director Mentoring Program group call this week, we discussed ways to get program staff to take and share better photos. Here are several ideas from the group that I thought you could use too! If you do a lot of tabling, instead of having staff take photos of the table (SO. BORING.), create a photo frame with a hashtag or phrase on it that people who walk by can hold and pose with to show support for your organization.

Photos 196

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

My brand new program, Storytelling That Sticks, is OPEN FOR ENROLLMENT until 5/31! Check out all the details here. There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Here are just some of the many benefits that nonprofits have enjoyed by using stories in their communications and fundraising efforts: 1.

3 ways for board members to fundraise even when stuck at home

Fundraising Coach

The pandemic continues to change the way we've always done things. What if you're a board member who's stuck at home? How can you support your nonprofit's fundraising ? 3 Ways to Help Your Nonprofit Fundraise in a Pandemic. People are still being generous. They are still giving to nonprofits. Even in a pandemic with unprecedented economic disruption. How can you help them give to your favorite nonprofit? Keep giving yourself, if you can. Your giving will help set an amazing example for others.

How to Replace Your Biggest Event with an Online Campaign

Mission Minded

How your organization can use digital fundraising campaigns after a canceled fundraising event. The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Nonprofit Fundraising

How Nonprofits Can Benefit from Remote Work

Ann Green

The nonprofit sector is experiencing an urgent need to conduct business from a remote location. The perks of this arrangement include preventing workers and volunteers from contracting illnesses, spending less money on overhead, having people across the world become involved in your organization, and more. However, it does take work to make your organization function in a digital world. Communication is key.

Top 10 Free Resources Thanks To Dr. Russell James


Nearly ten years ago I made a new friend. It started out with an error. I wrote a blog post about the link between childlessness and planned giving. But I screwed up my math. Dr. James reached out to ‘help’ me catch the error and we struck up a dialogue via my blog. At that time I was just beginning to pivot my business. We were a marketing agency helping private sector CEOs generate, qualify and prioritize leads for relational sales.

More Trending

How to Get Your Boss to Invest In Digital Storytelling

J Campbell Social Marketing

Do you struggle with finding the right stories to tell about your nonprofit’s impact? . Do you use digital tools like email and social media to raise awareness for your nonprofit, but can’t seem to get enough engagement or traction? . Do you struggle with getting buy-in from your boss and your board to invest in these efforts in the first place? . Whether you are a storytelling novice or a seasoned professional just looking for some new ideas, I have some ideas for you. .

Shifting focus in crowdfunding

Fundraising Coach

This week, international crowdfunding expert Anita Gallagher came to The Nonprofit Academy to teach us the latest trends on successful crowdfunding. The shift in messaging may surprise you. Appealing to the Head or Heart? For a long time, nonprofit fundraisers have wrestled with whether we should appeal to people's heads or hearts. The first inclination is to appeal to the head. Inexperienced fundraisers think this approach makes the most sense.

Cards 42

What Are You Grateful For These Days?

Mission Minded

We hope watching our gratitude video makes you feel better. Most of all, we hope you’ll join us in amplifying the good in your own life. The post What Are You Grateful For These Days? appeared first on Mission Minded.

Video 62

Crafting the Perfect Donation Form: 6 Key Features

Ann Green

By John Killoran. In the wake of COVID-19, nonprofits everywhere are rapidly adopting virtual fundraising strategies if they hadn’t already shifted to an online platform. In addition to mastering the most effective online fundraising practices , organizations should turn their focus to optimizing their donation forms to break through the clutter. Here at Snowball Fundraising, we know the best campaigns start with a solid foundation of fundraising software.

Product Updates: Stewardship Series Effort and Online Will Tool Add-on


Stewardship Series Effort. When it comes to legacy gifts, many organizations spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to find out who planned a secret gift and to inspire donors to make planned gift disclosures. But, believe it or not, closing legacy gifts is just the beginning of the fundraising process, not the end. That’s because most legacy gifts are revocable and many people change their plans near the end of their lives.

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months. Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. Julia breaks it all down for you into three steps, one step per month. CLARIFY.

Your 5-Point Plan for #GivingTuesdayNow May 5

J Campbell Social Marketing

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on May 5, # GivingTuesdayNow. . So much more than a simple fundraising event, #GivingTuesdayNow is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can. .

May 109

7 Fundraising and Charity Metrics to Measure Your Success

Fundraising Report Card

In any organization, be it for-profit or non-profit (as well as everything in between), metrics are essential. They help organizations to measure their successes and failures. They aid them in analyzing what brought them to either result. Careful analysis of metrics can show trends in behavior to help organizations understand who to target and how … Continue reading "7 Fundraising and Charity Metrics to Measure Your Success".

4 Reasons to Publish an Annual Report This Year

Mission Minded

Annual reports are even more powerful amid pandemic response; donors stuck at home have more time than ever to read about your impact and support you. The post 4 Reasons to Publish an Annual Report This Year appeared first on Mission Minded. Blog Nonprofit Annual Report Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Fundraising

The Value of Keeping Things Simple

Ann Green

Over the years I’ve come to find the value of keeping things simple. In a way, the COVID-19 outbreak has forced us to keep things simple since we’re limited in what we can do, especially outside the house. Instead of running back and forth from place to place, we’re staying put, although we’re spending more time online. I realize the pandemic has also complicated our lives and brought with it a lot of stress and uncertainty.

Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

Two things this week. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason. As the Scotts note, "Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans." This is the book we ALL NEED right now. Pick the book up here in either text or audio.

Club 52

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for July early next week.

June 169

My brand new storytelling system course is OPEN FOR ENROLLMENT!

J Campbell Social Marketing

What you absolutely need to know about Storytelling That Sticks : 1) This course will not be offered again in 2020. 2) We will be doing the work together each week, and I’ll review your homework myself! 3) You will get LIFETIME access to the course. This means you can take it again and again, if you so desire! What is Storytelling That Sticks?

Course 106

The Virtual Interim ED

The Nonprofit Consultant

A few weeks ago I began a new consulting gig as the Interim Executive Director of the Friends of Oakland Animal Services (FOAS). No big new thing there. I've taken Interim ED assignments half a dozen times before. But I've not taken an assignment like this during a time of official Shelter-in-Place orders (but, really, who has?). Previously, the only "virtual" consulting I've done has been limited to very short engagements. A few conversations, and advice, dispensed by phone or email.

5 Reasons Your School Should Print a Viewbook This Year

Mission Minded

With many people staying at home and unable to experience your campus, printed pieces that arrive via mail have greater impact. The post 5 Reasons Your School Should Print a Viewbook This Year appeared first on Mission Minded. Blog Independent Schools

Let Your Monthly Donors Know They Matter

Ann Green

I write about monthly donors a lot because it’s an important part of nonprofit fundraising. Monthly donations are more important than ever now. If you already have monthly donors, or any type of recurring donor, you’ve been receiving a steady stream of revenue as we continue to navigate through this economic downtown. You may have had events planned this spring that won’t bring in the money you had hoped for. But your monthly donations should keep coming in.

What is the Youtube Nonprofit Program?


What is the Youtube Nonprofit Program? by Olivia Warnes. Youtube offers some helpful benefits to nonprofits on their platform that can help you to increase outreach and gain donations. Youtube offers great tools and opportunities to nonprofits. We’ve discussed that a Google for Nonprofits account has a whole host of benefits and one of those is access to the Youtube Nonprofit Program.

The New Can?t-Miss Book Club for Your Nonprofit

Kivi's Nonprofit Communications Blog

Bold & Bright Media is launching a new book club for nonprofit professionals to help you be more strategic about fundraising, marketing, and communications for the rest of 2020 and into 2021. Join Julia Campbell, Steven Shattuck, Peter Panepento, Antionette Kerr, Jen Newmeyer, Kivi Leroux Miller (that’s me) and Tom Ahern, sitting in for the late John Haydon, as they discuss with you how to apply the timeless advice in their best-selling nonprofit guides to the realities of 2020-2021.

Club 166

Storytelling That Sticks: Deep Dive Q&A Into My New Program for Nonprofits

J Campbell Social Marketing

Got questions about my new program for nonprofits? Here are the answers! Enrollment closes at midnight on May 31. . I had a bunch of questions come in about my new course, Storytelling That Sticks, so I decided to write a quick blog post. . If you are considering joining the program, I just added a SPECIAL BONUS training: BONUS: Visual Storytelling In A Digital World: How to Stand Out and Get Noticed ! Details are inside the full course syllabus. .

Newsletter: Walgreen's Pivot to Digital for Red Nose Day  ; How Brands are Rethinking Pride 2020 ?? ; How Not to Waste Money on Content Marketing

Selfish Giving

Following last week's newsletter , I got several questions on point #2 in my introduction: 2. The biggest opportunity for corporate gifts is staring back at you in your individual donors. Even with unemployment surging, most people are still working. Think about it: every one of your donors either runs a business or works for one. Every nonprofit should be asking donors where they work. The challenge is you'll have to work their employer as hard for a gift as you worked the individual!

Club 40

Budgeting for Bequests

The Nonprofit Consultant

One thing about shelter-in-place; I’ve been going through notes and files and finding half-written ideas for blog posts that never made it here. One such germ of a post began with a question from another website (I’ve lost the link, not sure where the conversation started), “Do Bequest gifts to your organization at least total seven to nine percent of all charitable gift dollars each year? That’s the national average.”

Making Online Meetings Better #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I shared Beth Kanter’s post on making online meetings less exhaustive in this past Friday’s Mixed Links edition, but thought it was worth going into a little more. In that post, Beth shares the online session she did with Lightful in the UK and here are her top tips on handling online meetings. Have an agenda to stay on track. Have more than one facilitator to handle typed in questions or technical issues.

Online 163

More Than Ever, Nonprofit Messaging Needs to Express Empathy

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Michael Swan. Why can’t they get it? That’s a question so many of us ask about people who have a different view than our own. And it’s getting asked even more today as we collectively face a terrifying pandemic that has put our health and our livelihoods at risk. Some of us can’t understand why others are sticking to their guns and wanting to keep our society in lockdown as our nation teeters on an economic depression.

Trust 160

Messaging Advice During the Pandemic (End of May Edition)

Kivi's Nonprofit Communications Blog

Back in late March, I shared a post called How to Be Relevant Now (and What Not to Say). I think it’s time for another messaging update, so here’s some advice as of late May 2020. If you aren’t already, it’s really time to set your eyes to the future. How do you want your nonprofit to be perceived a year from now, when (we hope) the worst of this crisis is behind us?

May 158

Do This, Not That: What to Try Now and What to Avoid

Kivi's Nonprofit Communications Blog

In response to recent events, we have tweaked some of our regular webinars and created some brand new ones to give you a three-part, budget-friendly webinar series – Do This, Not That: What to Try Now and What to Avoid. Each webinar is only $20 or you can register for all three at once for only $50. Here are the details… It starts May 28th with: New Rules for Marketing Success in the Rest of 2020. Are you struggling with how and when to communicate with your supporters right now?

June 155

A Day in the Life of a Quarantined Nonprofit Communicator – Rachel Braver

Kivi's Nonprofit Communications Blog

Rachel Braver in Quarantine. Last week, I was a little bored and thought it would be funny to give our Day in the Life of a Nonprofit Communicator series a quarantine spin. I wasn’t sure anyone would actually participate so I was delighted when people started filling out the form. BUT my quarantine brain (that’s a thing, right?)

A Day in the Life of a Quarantined Nonprofit Communicator

Kivi's Nonprofit Communications Blog

Once upon a time, we did a series called A Day in the Life of a Nonprofit Communicator. We talked about commutes, eating lunch at your desk, and staff meetings. Oh, the good ol’ days! Since everything has changed now, we want to hear how your day is now working from home – no matter how non-traditional that looks! Let’s have a little fun and share what your day looks like now! (Oh, Oh, and I may have projected some of my issues onto this form. Don’t judge me!).

Mixed Links for Nonprofit Communicators – May 8, 2020

Kivi's Nonprofit Communications Blog

My porch. Auburn, AL. Happy Friday, friends! Let’s get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. It’s time for Mixed Links… Here is The good news about the COVID-19 crisis.

May 136

A Bevy of Budget-Friendly Webinars for You

Kivi's Nonprofit Communications Blog

We have done some major rearranging to our webinar schedule to meet the changing needs of our community. We also know some of you could do with some less expensive options so we have FOUR $20 webinars on our Training Webinar Schedule in the next month. They start next Tuesday, May 19th with: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr.

Budget 132

Mixed Links for Nonprofit Communicators ? May 29, 2020

Kivi's Nonprofit Communications Blog

Auburn, AL. How is everyone holding up out there? Let’s just get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have video marketing news, Instagram tips, important donor data, and more. It’s time for Mixed Links…. Hootsuite shows you How to Manage Multiple Twitter Accounts From Your Desktop or Phone. The personal touch means even more now.

May 128