September, 2019

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).

The murky waters of government employment and political neutrality

Public Sector Marketing 2.0

The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by.

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How to Improve and Develop Process at Your Nonprofit


Developing process is tricky. In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. Yet, when it comes to nonprofit organizations the literature is fewer and farther between.

How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

Information overload. Analysis paralysis. Noise. Clutter. . It’s a crowded digital landscape, with thousands of messages and notifications being consumed by our supporters each day. How can nonprofits get their message seen by the right people?

Fundraising with an eye to the future

Fundraising Coach

In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

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5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines.

More Trending

One Simple Tactic You Can Use to Be More Effective at Everything


I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out.

How to Get the Respect You Deserve As a Nonprofit Social Media Manager

J Campbell Social Marketing

Some people think that social media marketers get to play around on Facebook and Instagram all day and call it a job. How can nonprofit social media managers showcase the work that we do and get the respect that we deserve?

How You Can Write a Better Fundraising Appeal

Ann Green

Wow, what happened to summer? How did it get to be September already? We’re about to enter the busiest time of the year, especially if you’re doing a year-end appeal. Hopefully, you’ve started planning your campaign. Now it’s time to think about writing your appeal.

You Can Be the Best Board Chair

Mission Minded

At Mission Minded, our support of nonprofits lasts long after the work day is done. For several of us, that. The post You Can Be the Best Board Chair appeared first on Mission Minded. Blog Nonprofit Communications

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How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera.

#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving.

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Brand new digital body language filters


Filter by Digital Body Language. Digital body language is integral to understanding how supporters are engaging with your organization online. You can now filter by certain activities, such as microsite engagement, cultivation email engagement, recency of digital engagement, notes, and more!

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10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!!

Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Last week we talked about SEO for corporate partnerships. This week let's chat about social media. One of my favorite experts on the subject is Jay Baer of Convince & Convert. In his newsletter to weekly subscribers last month, he offered this advice: think small.

Your New Website Demands Attention

Mission Minded

After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded. Digital Nonprofit Web

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement.

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Be strategic and curious - not a jerk

Fundraising Coach

Did you read the " Outspoken Donor " article in a recent Chronicle of Philanthropy? I didn't like it very much. But some of the donor's experiences with fundraisers are chilling.

3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)


What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money!

The 8 Greatest Nonprofit Social Media Campaigns


by Zoe Allen. Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? Social media is the future of nonprofit outreach.

Newsletter: Your Nonprofit Needs an Audience ; Wash-for-a-Cure Aims to Raise $100,000 ; Can You Use a DAF to Pay for an Event Ticket?

Selfish Giving

About the same time last week I was speaking at the New Strategies Program at Georgetown University about audience-centric fundraising , Mark Hrywna at The Nonprofit Times was preparing to release an article that highlights just how much nonprofits need to focus on audience-building and raising more money from individuals. Here's the one sentence that blew me away ??. Overall, 80 cents of every dollar of nonprofit revenue in the United States comes from government grants or contracts and fees for services. Less than 10% comes from individuals and less than 1% of revenue comes from companies.?? In talking to the 59 nonprofits that attended New Strategies last week, the challenge of raising money from individuals is real. Nonprofits are much too reliant on government money. They need to raise more money from individuals. Period. I would also argue that with success with individuals comes success with companies. As I said during my presentation last week: Corporate partnerships don't build success. They're built on top of it. "Ok, Joe," you may be asking. "How do I do that?" Here's how I explained it last week. 1. Pick one audience. You could pick Gen Z. Or women 18-34. Or mid-level donors. Or people that live in Raleigh, North Carolina. The options are endless, right? For example, the National Audubon Society is targeting gardeners who want to attract more birds to their gardens. Sounds good to me! ?? 2. Pick one format. This can be a blog, a Facebook page, a podcast, a newsletter, an app, an event. The choices are really endless here, folks. Audubon chose a database. 3. Add email. Whatever format you choose, you have to include email. (Remember, email can also do double duty and be the format.) I'll explain why another time. For now, take my word for it. While Audubon chose a database, you have to include your email to access the results. Wicked smahht. 4. Grow your audience. This is the hard part, but it has to be done. Audubon is growing its database audience through content marketing and targeted online ads. 5. Serve. Don't sell. Just focus on building an audience. You can monetize that audience later. The key is build an audience that knows likes and trusts you. People aren't going to trust you if you're begging them for money from day one. 6. Add companies last. Companies love audiences.??When Audubon's database gets big enough they can begin targeting businesses that want access to the audience they've acquired. I like this approach because it pushes you to build a loyal, engaged audience that may eventually support your organization. That should be your first priority. However, an audience is also an asset that can be leveraged to attract corporate partners. Audience first. Companies last. ?? Partnership Notes. 1. Last week it was pump-up for a cause , this week it's wash-for-a-cure. Komen for the Cure partners with Zips Car Wash - with 179 locations - to raise $100,000. 2. When his city floods, this chain of mattress stores opens its doors to victims. “I’m a half-capitalist and half-social-worker.I can't let my people drown." 3. Cosmetic retailer Lush is taking a big stand on the climate crisis. Also, three more beauty brands with cause at their heart. ?? Marketing Your Cause 1. This UK nonprofit used negative press coverage to raise more money. 2. Five reasons your nonprofit should be sending more email appeals. 3. The National Golf Foundation is targeting a new group of potential players: Stoners. ???? ?? Cool Jobs in Cause 1. Partnerships Manager, LA Wildcats XFL (Beverly Hills, CA) 2. Director of Development & Strategic Partnerships, Chef Ann Foundation (Boulder, CO) 3. Marketing Manager, PRX (Boston) 4. Corporate Relations Director, American Heart Association (Boston, MA) Have your cause-related job featured here for FREE. Hit reply to this email and give me the details and a link to the position. ???? Brain Food 1. The compelling case for focusing on big companies instead of small companies. 2. Can you pay for an event ticket with money from a donor-advised fund? 3. Hmmm ??.a smart nonprofit would be thinking about how they could turn kids' sleepovers into fundraisers. Have a question, comment, or just want to say hi? Just leave a comment or head over to Twitter. WHY ARE YOU READING MY NEWSLETTER HERE? Join the thousands of readers who receive my free, weekly newsletter in their inbox. Success! Watch for my weekly newsletter on Wednesday mornings. Eager to start learning? Click on START HERE at the top to read my quick start guide. There was an error submitting your subscription. Please try again. Email Address. SUBSCRIBE.

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line.

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Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.

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Social Media and Newsletter Ideas for October 2019

Kivi's Nonprofit Communications Blog

Wish you had these monthly ideas for social media, blog posts, or newsletter articles a few weeks ago? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots.

What’s Your Fighting Message?

Kivi's Nonprofit Communications Blog

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund.

Do You Need to Organize Your Images and Stories?

Kivi's Nonprofit Communications Blog

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?

Our Top Email List Builder: A Quiz

Kivi's Nonprofit Communications Blog

When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. You’ll see it in a few different places.

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Resources for #GivingTuesday 2019

Kivi's Nonprofit Communications Blog

GivingTuesday is December 3rd this year. That’s just a little over two months away! Last year, the total number of donations approached the $4 million mark (a 45% increase over 2017) with a mean gift size of $105.

[FREE Download] First 100 Days at Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you.

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Mixed Links for Nonprofit Communicators – September 6, 2019

Kivi's Nonprofit Communications Blog

Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work? Here is Everything You Need to Know About Landing Page Design. Did you hear? Facebook Rolls Out Lead Generation In Messenger.

We Want to Hear How Your Day Is Going

Kivi's Nonprofit Communications Blog

How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day?

Hot Topics in September: Nonprofit Writing and Marketing Bequests

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days.

Do You Have Decision Fatigue? Learn the Symptoms and How to Fight It #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY.

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Mixed Links for Nonprofit Communicators – September 27, 2019

Kivi's Nonprofit Communications Blog

Kris’ house. Auburn, AL. Happy Friday, Friends! Are you ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have help with founder’s syndrome, how to be InstaFamous, and Hygee Hype.

Mixed Links for Nonprofit Communicators – September 20, 2019

Kivi's Nonprofit Communications Blog

New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.