July, 2017

Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Damien Johnson. Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. Kristina.

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REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization or its needs. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. The more the merrier.

Trending Sources

12 Ways One Nonprofit Kept A Donor Loyal And Engaged For 27 Years

The Agitator

Over the past 35 years I’ve written copy for and brainstormed with my dear friend Morris Dees, co-founder of The Southern Poverty Law Center. Few organizations have practiced donor-centered fundraising as well as SPLC. No detail involving a donor is seemingly too small.

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5 Ways to Use Facebook Live In Your Next Fundraising Campaign

J Campbell Social Marketing

If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page ! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign.

3 Blunt Partnership Questions Every Business Should Ask a Nonprofit [Sponsored Infographic]

Selfish Giving

Years ago when I would meet with businesses to discuss cause marketing it was all about explaining what cause marketing was and how they could benefit from it. Business owners were hesitant because they were unsure if they should "profit" from a nonprofit partnership.

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More Trending

Eminence vs. Evidence In Fundraising

The Agitator

Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Examples of our trade’s reliance on received wisdom abound.

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How to Become a Stellar Nonprofit Storyteller

J Campbell Social Marketing

In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit?

Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Alison DaSilva , Executive Vice President, Cone Communications , about their latest study, the Cone Communications 2017 CSR Study.

Connect With Your Donors by Telling Stories

Ann Green

When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Wilson family moved out of a shelter and into a home of their own? If you’re making a difference, you have stories to tell. Donors love stories.

NONPROFITS: 15 Instagram Tips, Tricks and Features You Don’t Want to Miss

Kivi's Nonprofit Communications Blog

“You don’t take a photograph. You ask quietly to borrow it.” — Unknown. Photo by Priscilla Du Preez on Unsplash. The photo social network Instagram is on its way to 1 billion users, alongside Facebook and WhatsApp.

Finally revealed, a profile of the ideal major gift officer

iMarketSmart

Thanks to the Education Advisory Board , we now know what the ideal major gift officer looks like. Their Advancement Forum sought to understand what makes a top major gift officer tick. So they surveyed over 1,200 major gift officers at 89 colleges and universities in the U.S.A

Eminence vs Evidence In Fundraising – Part 3: ‘How’ And ‘Where’?

The Agitator

I noted in Part 1 of this series that “our trade won’t transform from its current eminence-based state to one more evidence-based overnight. In fact, the path to empiricism and scientific proof will be long and rocky. And plenty of disagreement, tension, name-calling, or worse will mark the journey.”

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How to Collect Stories About Your Nonprofit [WORKSHEET]

J Campbell Social Marketing

Last week’s lesson in Storytelling Summer School detailed the 5 types of stories you need to actively collect and share about your nonprofit and it’s impact. (If If you didn’t grab the free Story Collection Worksheet , grab it here.).

Ep224: How Children's Miracle Network Raises 70% of its Revenues from Retailers

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Clark Sweat , Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. On the show, Megan, Clark and I discuss: Clark Sweat, Children's Miracle Network.

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It's not about scaring, but caring

Fundraising Coach

I recently blogged about a storytelling tip for nonprofit leaders that I learned from Kindra Hall. The tip is especially powerful in nonprofit fundraising. Kindra took the millenia old story structure - beginning, middle, end - and reframed it as normal, explosion, new normal.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story. .

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Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there! Thanks to Claire Axelrad, here’s some help. She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. Here are my favorites (below) but you’ll want to check out her blog for the rest: Asking for advice. Offer alternatives for the timing of the meeting.

A Higher Calling

The Agitator

The other day Tom posed the question, Are You a Fundraising Professional? , and answered it by concluding that “If you see your role as facilitating a positive donor experience, then yes, you are.”

How to Tell Stories that Take People from Passive to Passionate

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .

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Ep223: How b.good is Building a Business Full of Social Good

Selfish Giving

Nonprofit Payment Processing: The Ins and Outs

Fundraising Coach

Passion may be a key player in determining a nonprofit’s success, but without the necessary funds to make it happen, your nonprofit will only get so far in making a difference.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Plonk, Missoula, MT. It’s finally Friday! Let’s end the week strong with some fresh Mixed Links… Apparently, Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages. Hootsuite shares 4 ways to get people to like you on social media.

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Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. Generate leads- Generate highly-qualified leads among people who have a lot of money using a survey. Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out). Arrange calls and visits- Reach out to meet with the hot (and some warm) leads.

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

5 Types of Stories Your Nonprofit Needs to Share on Social Media

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .

Ep225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships

Selfish Giving

Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. One that’s more personal is having an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space.

Day in the Life of a Nonprofit Communicator – Emma Morris

Kivi's Nonprofit Communications Blog

Emma Morris. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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“We’re Not Like This … Are We?”

The Agitator

Innovation and progress come not from working harder, but working smarter and taking an axe to the time wasters and the trivial. Most of all, stop focusing on the trivial. If I had a nickel for every hour I’ve witnessed trivial debates over orange vs. blue envelopes, or closed-face vs. window envelopes, I could buy Tom a fresh typewriter ribbon. In an earlier post, Wasting Time by Exalting the Trivial , I illustrated some all-to-common examples of wasted time and exalted triviality.

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How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today.

Are you just putting out fires?

Fundraising Coach

Here's the text of an email I sent to subscribers of the free #FollowUpFriday email list. Versions of this process helped keep me sane as a fundraiser so I thought I'd share it here. Good morning! Yesterday I felt overwhelmed by the demands on my time. Projects needing completing.

Interview with Ellen Bristol-What Now?

Wild Woman Fundraising

Ellen Bristol, author of The Leaky Bucket and Fundraising the SMART Way, shares in this 30 minute interview, WHY you’re not succeeding in fundraising and what to do with it. Imagine if you had more donor, sponsor, and grant opportunities than you knew what to do with!

It Pays to Pay Attention to What You’re Sending

Kivi's Nonprofit Communications Blog

Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. Kristina. Guest Post by Monica Turner.

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