February, 2019

How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need.

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Just say no to #donorlove and say hello to staff love

Wild Woman Fundraising

Are you looking forward to valentine’s day? This time of year always makes me think about the love in our sector. Going out on a limb here. a lot of people are all about donor love. Not me! Nope! I say, “NUTS to donor love, how about staff love? How about THAT?”

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A New Landing Page, Just for Fundraisers

EveryAction

Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks.

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Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT. But first, what the heck am I talking about? Disinformation is false information spread deliberately to deceive.

You Don’t Need Data, You Need Actionable Intelligence

iMarketSmart

You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism, board leadership) and interaction information (notes from discussions collected during donor calls and visits).

Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.

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More Trending

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

EveryAction

While almost all nonprofit professionals recognize the importance of running data-driven programs, most fundraising and digital staff of all levels don’t feel like they have access to the data they need for informing strategic decisions.

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How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

Avoid this Communications Don’t – “Our Organization Needs Your Input”

Getting Attention

That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and you’re constantly swatting flies. Your board is probably breathing down your neck and your boss is probably on your back!

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Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?

I dare you to be your own fundraising guru

Wild Woman Fundraising

Recently I checked my library account, and I checked out over 100 books in the last year. Did I read them all? But did I skim all of them? I read most of them. I love learning! When I started out in fundraising, I always wanted more knowledge.

Empower Your Supporters to Host Their Own Events on EveryAction

EveryAction

Many nonprofits and campaign organizations regularly empower their supporters to throw their own house parties, host fundraisers, and organize community events.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages.

Major update to CrowdRise registration (and all the ways it will help you raise more money)

CrowdRise

Hi there. We’ve got some pretty big news and can’t wait to tell you about it. CrowdRise Updates Product

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Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

iMarketSmart

If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this: Step 1 – Awareness. The first step might be an offer (seemingly from you) to see if I’d like a digital version of my yearbook from my graduation year.

Median Salaries for Nonprofit Communications Directors

Kivi's Nonprofit Communications Blog

Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S.

Behind the Brand: The New Look and Feel of Canal Alliance

Mission Minded

Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded.

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Break Free From Your Generic Communication

Ann Green

How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor? All you get is a generic, one-size-fits-all letter that doesn’t acknowledge who you are.

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5 Steps to a Killer Nonprofit Instagram Strategy

J Campbell Social Marketing

Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users.

How BvB Dallas used CrowdRise to turn their community into a movement

CrowdRise

“We needed a place we could advertise and push out, and that could collect our funds and show it in the right way. It needed to be user friendly for our participants, but also offer different levels of involvement for donors.

10 Ways to Use Body Language to Close More Major Gifts

iMarketSmart

Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.

Why Stories Are Important for Nonprofits

Kivi's Nonprofit Communications Blog

“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember.

Newsletter: Warm Leads from Your Homepage; Bridgestone Raises $2.8M for BGCA ; Museum Launches ‘How to be an American’ Podcast

Selfish Giving

Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go.

Give Your Monthly Donors the Attention and Recognition They Deserve

Ann Green

Monthly donors are special because they’ve committed to donating to nonprofits long-term. Retention rates for monthly donors are 90%, which is considerably better than retention rates for other types of donors.

5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donate Button

J Campbell Social Marketing

A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram.

How to attend the year’s best nonprofit conferences without actually going

CrowdRise

It’s that time again. Conference season. The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions

4 types of supporters that self-qualify their interest in being in your portfolio/caseload.

iMarketSmart

If you’ve been reading this blog for a while, you probably know that I think donor surveys are great for qualifying and prioritizing your supporters for outreach.

How Big Should Your Comms Team Be?

Kivi's Nonprofit Communications Blog

Just when and how your nonprofit communications team should grow depends on lots of factors. But one of them is the overall size of your organization.

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Your Annual Report is Missing Something

Mission Minded

Annual reports generally follow the same formula. It’s a formula we have written about extensively. And there’s a great reason. The post Your Annual Report is Missing Something appeared first on Mission Minded.

Get Ready to Show Some #DonorLove

Ann Green

When was the last time you thanked your donors? I mean really thanked them. That lame, automatic thank you email you sent after your year-end appeal doesn’t cut it. And even if you were one of the few organizations who did a good job of thanking their donors, gratitude is not a one-time deal.

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How to Use Social Media to Raise Money Online

J Campbell Social Marketing

My webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

All the reasons to see us at Peer-to-Peer Professional Forum

CrowdRise

It’s that time of year. The time when we descend on New Orleans to eat our way through all the beignets ( again ), pretend we’re bold enough to go on a cemetery tour, and most importantly, set up the most fun, informative, and least-boring show booth at the 2019 Peer-to-Peer Professional Forum

Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.

iMarketSmart

What the heck am I talking about?

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Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails.

Behind the Brand: Q&A with Dr. Mike Walker, Head of School at SF Day

Mission Minded

I recently sat down with Dr. Mike Walker, Head of School at San Francisco Day School, to talk about the. The post Behind the Brand: Q&A with Dr. Mike Walker, Head of School at SF Day appeared first on Mission Minded.