October, 2019

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2.

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How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform?

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MarketSmart + The Giving Institute


In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest member of The Giving Institute.

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[Guest Post] The Recipe for Nonprofit Committee Failure

Fundraising Coach

Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows.

Does Your Board Have to Approve Your Brand?

Mission Minded

Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded.

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The Importance of Segmenting Your Donors

Ann Green

Year-end fundraising time is here. I’ve already started receiving appeal letters and I know this is just the beginning. . I get appeals from nonprofit organizations I don’t already support and many of these are generic and impersonal. This is annoying.

Social Media and Newsletter Ideas for November 2019

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

More Trending

3 Things You Can Learn From $58B in Donations


If you had $58B, you would be among some interesting company. 58B represents more wealth than Larry Page and Michael Bloomberg, but not enough to surpass Warren Buffett, Bill Gates, and Jeff Bezos.

Impact Storytelling - translating data to action

Fundraising Coach

Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher's experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics.

Can a Book Make You Better?

Mission Minded

This week, as Book Lovers Day approaches, our Mission Minded team members are thinking about one of our core values: The post Can a Book Make You Better? appeared first on Mission Minded. Blog Foundations Independent Schools Nonprofit Communications

How to Make Your Online Thanks Yous More Personal

Ann Green

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. One problem with online donations is the poor thank yous that come after your donor has given you a gift.

3 Nonprofit Email Unsubscribe Pages That Might Inspire You

Kivi's Nonprofit Communications Blog

You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost.

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How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

Introducing, Louis Diez— The Checklist Guy for Fundraising Excellence


Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people who simply want to help others without seeking anything in return. Don’t you agree? That’s how I found Louis Diez.

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Tech Upgrades: Combining Speed, Functionality & Safety


“We are marching down the path of building the best enterprise-grade software for charity fundraising. System scalability and security are top of mind for our customers when it comes to technology." says Chi-Chao Chang, Chief Technology Officer.

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5 Ideas to Take Your Social Impact Program Further, Faster [SPONSORED]

Selfish Giving

Is your program or partnership in need of a refresh, or a new, innovative idea to take your impact to the next level? Whether you are a company or a nonprofit, we can all use an infusion of new strategic ideas to drive greater awareness and engagement for social impact efforts.

The Purpose of a Thank You Letter is to Thank Your Donors

Ann Green

You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors.

6 Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work.

6 Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money.

Mixed Links for Nonprofit Communicators – October 4, 2019

Kivi's Nonprofit Communications Blog

Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Doing More Videos: Getting Over What’s Holding You Back

Kivi's Nonprofit Communications Blog

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals.

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Easy Ways to Lower Your Stress Levels #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor.

Nonprofit Explainer Videos: Two Examples from Feeding America

Kivi's Nonprofit Communications Blog

An explainer video explains who you are and what you do in simple and clear yet engaging language. Explainers can also cover concepts, problems and programs.

How to Connect Your Communications With Your Mission

Kivi's Nonprofit Communications Blog

When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. So we take shortcuts.

Mixed Links for Nonprofit Communicators – October 11, 2019

Kivi's Nonprofit Communications Blog

Brick & Spoon. Orange Beach, AL. Happy Friday! It’s my birthday weekend and I already kicked things off with some tennis and mimosas (Nope, I can’t complain about life today!). I did not think to take a picture for the blog though so those are not from today sadly.

7 Reasons Why You Might Just Love Doing Live Videos Instead of Recorded Ones

Kivi's Nonprofit Communications Blog

If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago.

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Share YOUR Day in the Life of a Nonprofit Communicator Here.

Kivi's Nonprofit Communications Blog

This little guy is begging you to join us! I have no more submissions for our Day in the Life of a Nonprofit Communicator blog series. While it’s always a popular post, we can’t publish them if we don’t have everyone doing their part and submitting.

You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages.

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Don’t Let Time Run Out…

Kivi's Nonprofit Communications Blog

If you have been a member of the Nonprofit Marketing Guide community for at least a few months, you know Kivi and I celebrate our birthdays with a big All-Access Pass Sale.

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Good Things in October: Healthy Email Lists [TODAY], Video Strategy and an All-Access Pass Discount

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days.

Communications Directors: “Doormat” Isn’t in Your Job Description

Kivi's Nonprofit Communications Blog

Doormats get walked on all day long. You don’t want to be a doormat. And yet, all too often, we see nonprofit communications staff behaving in ways that reinforce these “let me wipe my dirty feet all over you” bad behaviors in others. You might be a doormat — or at a minimum, sending doormat signals — in your nonprofit communications job if you. Let other people put things on your to-do list, no questions asked. via GIPHY.

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Setting Boundaries So You Don’t Get Doormatted

Kivi's Nonprofit Communications Blog

Last week I shared several ways in which nonprofit communications staff get treated like doormats. If you recognized yourself in that post, I encouraged you to refill your tank, think about what you want, and identify your fears. Ready to set some boundaries so no one treats you like a communications doormat again? Last year, I took a “train the trainers” course with Sarri Gilman, author of Transform Your Boundaries. Sarri says that boundaries are made up of Yes and No.

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6 MORE Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

Last week I shared some ways you can ask your community to show their support that don’t involve donating. Here is a quick recap: Sign a Pledge Watch Video and Share Take the Quiz Ask an Expert a Question Download a Guide Honor a Memory.

Next Month: Checking In with Yourself, Mentoring, and Original Using Photos

Kivi's Nonprofit Communications Blog

Here’s what’s happening next month at Nonprofit Marketing Guide…. Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days.

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How Important Is Training for Fundraisers? Very.


This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be a new costume fad, wacky weather (too hot, or too cold), or the general “all hands on deck” push to execute year-end fundraising strategies.

Splitting up the “might consider” stage into two consideration stages


Where we were.

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The 80-20 Rule is DEAD!


It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year.

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