November, 2011

Social Media Is Not a Marketing Strategy


There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

Kivi's Nonprofit Communications Blog

Kate Antoniades. In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level.

Trending Sources

Christmas Cause Marketing on TV

Cause Related Marketing

I started my cause marketing career back when gasoline cost about $1.15 a gallon, the median price of a house was a little more than $80,000 and a 30-second Super Bowl ad cost ‘just’ $850,000.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls.

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

Thanks to New York Times writer Jane Levere, I was pointed to this print ad campaign from Action Against Hunger (AAH). The first ad features a line-up of paper dolls, with one figure much thinner than the others — but no clear call to action.

More Trending

Cool New Online Giving Infographic for You!

Marketing for Nonprofits

Every wonder how online giving has trended over time? If you're a geek like me, the answer is "YES!" My company, Network for Good , has produced this cool infographic (feel free to share it with your fundraising friends!) for our 10th anniversary.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).

Transform Your Messaging from Inside the Box

Getting Attention

I’m always grateful to find a point of view that helps me understand more about what works communications-wise, and why. Today I want to thank nonprofit innovator Dan Pallotta for his guidance to Stop Thinking Outside the Box.

Strategic Fundraising: 10 Tips for Better Financial Results

Fundraiser Ideas

Rather than simply waiting for donations to come to your nonprofit or charitable organization, it is far preferable to plan and organize an effective fundraising campaign that provides a solid financial basis for current operations and future needs. Strategic fundraising is more than simply going through a checklist of donors and sending the same form letters to each one. Here are 10 tips to help your organization engage in more effective strategic fundraising: Economic conditions.

“It Ain’t Bragging If You Can Back It Up”

Cause Related Marketing

Kohl’s the Milwaukee-based department store with about 1130 stores in 49 states has raised $180 million for kids’ education and health through its cause marketing efforts, and with this ad in their weekly flyer they’re bragging a little. That’s not an unrivaled amount of money for a company to generate via product sales cause marketing: VIVA GLAM is now north of $225 million in funding for HIV/AIDS; Newman’s Own is over $300 million; Geoffrey Beene is right around $150 million.

The Formula for Powerful Nonprofit Thank Yous

Kivi's Nonprofit Communications Blog

I looked over lots of nonprofit “thank you” language last week, since Thanksgiving is a natural time for nonprofits to openly share their gratitude with supporters. But the best thank yous are much more than simply those two words, as powerful as they may be.

7 Simple Steps to Fundraising

Get Fully Funded

For those just starting out in fundraising, it can be overwhelming to figure out. Look around the community and you’ll see lots of different groups doing lots of different things. But what really works? And what should you be doing? Fundraising is about engaging people in the work your nonprofit is doing. It’s not about selling candy bars or having a golf tournament.

Candy 38

Doing things differently in government

Public Sector Marketing 2.0

Two weeks ago I managed to seriously fracture my humerus bone. I had to have surgery to put a titanium plate with 8 screws into my arm so that the bone could heal properly over the course of the next 6 months. While the benefit of having surgery after a fracture is not having to wear a cast, the discomfort and limited mobility is quite similar.

5 Steps to a Stand-Out Year-End Appeal

Getting Attention

This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it. Email outreach is just one component of your multi-part year-end appeal campaign.

The Future Of Fundraising

The Agitator

Send this to your CEO and every member of your board. Right now! Frankly, I’m exhausted from preparing this, but I really hope you’ll invest the time to read the whole post. Believe me, it’s worth it if you care about the future of your organization. Here’s why. Blackbaud has just delivered a “must read” report on Growing Philanthropy in the U.S. Read and heed.

Cause Marketing for Veteran's Causes Shows Support for Military Vets

Cause Related Marketing

In the lead-up to Veteran’s Day, held in the U.S. last Friday Nov. 11, 2011, Time magazine ran a cover package that concluded that the Americans and military veterans have never been further apart culturally.

What Nonprofits Can Learn from Political Campaigns

Kivi's Nonprofit Communications Blog

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year? Well, nevermind all that for now. It’s more important that you have a half-way decent website.

7 Simple Steps to Fundraising

Get Fully Funded

For those just starting out in fundraising, it can be overwhelming to figure out. Look around the community and you’ll see lots of different groups doing lots of different things. But what really works? And what should you be doing? Fundraising is about engaging people in the work your nonprofit is doing. It’s not about selling candy bars or having a golf tournament.

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Have you ever bought an auction “vacation package”?

Wild Woman Fundraising

Then Guy Debord has something to say to you. “In its most advanced sectors, a highly concentrated capitalism has begun selling “fully equipped” blocks of time, each of which is a complete commodity combining a variety of other commodities.

Giving Thanks Produces More to Be Thankful For

Getting Attention

With Thanksgiving upon us, all attention turns to gratitude (or at least the recognition that we should be thankful, for something).

6 tips to help board members work a room

Fundraising Coach

Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. Fundraising events so often devolve into board members huddling together in tight groups of people they all ready know. But money is raised when board members act as ambassadors and hosts.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Versatile action star and Broadway song-and-dance man Hugh Jackman has started a new ‘all-benefits company’ that he explicitly says was inspired by Newman’s Own. Here’s five bits of entirely unsolicited cause marketing advice to Mr. Jackman from yours truly. Put Your Face On the Packaging.

Tips for Sharing Curated Content (the Good Stuff You Find)

Kivi's Nonprofit Communications Blog

You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information.

Top mobile social media apps for nonprofits


Flickr/Irish Typepad. Reminder: If you don’t have a great website and email strategy, you probably shouldn’t be focusing on social media yet. Those have to be your first priorities. It’s predicted that by the end of 2014, mobile (smart phone and tablet) access to the web will have outstripped desktop access. Think about that in relation to your current website and social media strategy. It’s time to start thinking/acting mobile.

Tips 25

Thank You Notes Are So Last Century Mom!

Wild Woman Fundraising

Let me tell you a story. My great aunt lives in a retirement community and remembers everyones’ birthdays, and always has a kind word to say to everyone, even though life has dealt her some pretty harsh blows. She has a debilitating disease which has made it impossible for her to ever learn to drive. She retired from her job ten years ago, now has to walk with two canes, and has to depend on others for everything. She doesn’t complain.

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The Book that Changed My Life – Download to find yours

Getting Attention

Free E-Guide. When I recently asked nonprofit experts in a range of fields and functions—from public health to fundraising to advocacy—to share the one book that has most influenced their professional lives, I had no idea what I’d learn. Here’s what they told me: Get your free copy now.

Great news: Charity as the “new necessity”

Nonprofit Marketing Blog

There are the things we need in life - and the things we want in life. My colleague Kate Olsen just sent me some fascinating information from AdAge on how the economic downturn can make certain “wants” become “needs” and vice versa.

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What Nonprofits Can Learn from the Food Truck Craze

Selfish Giving

I’m fascinated by the whole food truck phenomenon. We have a number of food trucks here in Boston and I just finished watching The Great Food Truck Race on The Food Network.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Kerry Barnes and Frances. Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed.

Women + Social Media = ?

Diva Marketing Blog

Quick. What comes to mind when you read these words? Women. Social Media. My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . But then I'm a marketer so my response is skewed towards business. well.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. A few days later reader Jessica Marlo left the following comment. "It It really bothers me that you can't share this information with the rest of us! What companies make up the the "six" of the top ten and "33" of the 50? Sheesh!"

Must-Do Marketing for Nonprofit Leaders – Free Webinar 12/6

Getting Attention

Make 2012 your turnaround year! Join me for this free webinar (December 6, 1pm ET) to learn how to craft your 1-page marketing plan for 2012.

The evolution of the online donor

Nonprofit Marketing Blog

Network for Good turns ten tomorrow and in honor of our anniversary, I wanted to thank you and all the wonderful people and organizations who’ve been a part of harnessing technology for social good. We appreciate you! I also wanted to share how online donors have evolved over the past decade.

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? The wait is over. About 30 minutes ago, Google opened up Google+ Pages !