October, 2018

GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

Guide 266

7 Steps to Ethical Storytelling (G.R.E.A.T. Stories)

Getting Attention

Does the protagonist of your story know what she’s getting into—how you’ll use her story, and the risks are of sharing it? Probably not, if you’re like most communicators. Let’s change that.

Ethics 263

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship.

Here’s your magic wand for our nonprofit future

Wild Woman Fundraising

Fun fact- I used to work for a psychic hotline. My psychic hotline name was… Maxine Future. Pretty funny, huh? In seriousness though, this interview will help you predict the future. Really. Do you ever wish you had a crystal ball to let you know what is going to happen?

Global 151

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

Last month I had the privilege of being invited by the Sharjah Government Media Bureau’s International Government Communication Centre (IGCC) to train government communications professionals in Sharjah, United Arab Emirates (UAE).

What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

#GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. The best part?

7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

#GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

Best 204

More Trending

Need Something Like Canva But for Video?

Kivi's Nonprofit Communications Blog

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do. Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through.

Video 226

How it is to be a millennial listening to a 60+ year old white man’s life advice

Wild Woman Fundraising

I went to a talk for business leaders last week, and the first speaker was a 63 year old tall white man.

30 Tools and Tips to Speed Up Your Digital Workflow as a Government Communicator in 2018

Public Sector Marketing 2.0

Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy.

Tools 130

3 Simple Ways to Improve Your Nonprofit Digital Storytelling TODAY

J Campbell Social Marketing

Welcome to the third episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

Spam 191

Share G.R.E.A.T. Stories to Advance Your Goals

Getting Attention

Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true.

Goal 214

Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Kivi's Nonprofit Communications Blog

New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links!

This Nonprofit Leadership Summit was the best one yet! You can still get the recordings

Wild Woman Fundraising

The Nonprofit Leadership Summit is over-but if you’re bummed that you missed it, you can still get access to the recordings and the 25 CFRE credits. We have people still wanting the recordings even if they couldn’t be there in person.

Best 144

Here’s What Supporters “Buy” When They Donate to Charity

iMarketSmart

I think buying and donating are the same. Here’s why. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. An opportunity to feel I’m not powerless in the face of need and can help (this is especially true during disasters).

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

J Campbell Social Marketing

It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

Guide 187

5 Ways to Connect in Uncertain Times (Midterm Elections & Beyond)

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm elections—is particularly tough.

Ask the Expert: Starting and Hosting a Podcast

Kivi's Nonprofit Communications Blog

Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences.

5 Unexpected Books for Your Nonprofit Reading List- to have your best year ever

Wild Woman Fundraising

What is it that will set you up for success in 2019? Is it answering another email? Is it connecting with a person “just to talk”? Or is it increasing your mindpower to help your staff take more initiative and be more successful?

List 144

How I leave voicemail messages that get returned

iMarketSmart

Generally here’s how I leave messages that get returned: APPRECIATION: I say ‘thank you’ (and I get sort of ’emotional and gracious’ in my tone… without going overboard). It’s important to convey emotion so you sound relatable… human!

3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

Guest blog by Lomesh Shah, CEO of NonProfitEasy. Your nonprofit’s supporters help with everything from advocacy to donations, making them essential for maintaining high success rates for mission-oriented projects. So how do you maximize donor retention? Start with prioritizing donor engagement.

Tips 159

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote.

Why You Need a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. You need to plan carefully. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Baker. It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes.

Media 194

Is Growing Good?

Wild Woman Fundraising

In our growth obsessed culture, which worships the tech giants and calls them geniuses for growing often beyond the bounds of what is healthy, or sustainable for the business, should our nonprofits seek to grow? When we raise more, we can do more. Growth is seen as a natural outcome of success in fundraising, but can we sustain the money necessary to continue new positions or programs? Often growth brings problems we are not ready for. Here’s an example.

Budget 111

Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. “I can’t call ’em yet. I’m waiting for the wealth screening.'” ” “I really should send a letter to first.”

Donors 141

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Guest post by Amanda Peterson, Enlightened Digital. The way people communicate continues to evolve as technology advances. For nonprofits, this reliance on new technology may mean that it is becoming more and more challenging to maintain effective donor relationships.

GUIDE: Voter Registration Campaigns for Nonprofits

EveryAction

For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

Guide 157

How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again.

Mixed Links for Nonprofit Communicators – October 12, 2018

Kivi's Nonprofit Communications Blog

Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it.

Exciting announcement + your #GivingTuesday game plan

CrowdRise

Now in its 7th year, #GivingTuesday (November 27th, 2018) has become the Superbowl for giving and a kick off to the generosity surrounding the holiday season.

The Definitive Menu of Engagement Fundraising Marketing Channels

iMarketSmart

We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars).

Capital Campaigns for the 21st Century

Fundraising Coach

Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. It gets us motivated to give generously and accomplishes results we can see and touch. But things are changing.

8 Secrets To Writing a Great Nonprofit RPF With Ease [Free Template]

EveryAction

When your nonprofit needs a new vendor or consultant, the standard course of action is to send out a Request for Proposal (RFP) - indicating that your organization is interested in receiving information from vendors.

5 Ways to Optimize Your Web Presence for Mobile Donors

Ann Green

By John Killoran . Developing your website and ensuring your donors have the ability to donate to your organization online was a great undertaking for you. You probably saw a spike in donations and donor engagement. But did you know there’s a way to make online giving even more effective?