September, 2016

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Source: https://flic.kr/p/8q7cDb. p/8q7cDb. The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving.

Thrive thru Year End: Together!

Getting Attention

So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own).

Trending Sources

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

Guesswork: The Enemy of Retention

The Agitator

The numbers cited in Tom’s post on the Ultimate Collection of Loyalty Statistics are not only frightening, they’re unlikely to improve by continuing down the same path year after year.

More Trending

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

Guest blog by Kerri Moore. With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before.

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5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way!

Erode Your Way to Better Year-End Giving

The Agitator

Seth Godin, in a post titled Erosion , correctly notes that “While it’s tempting to imagine that the world changes via sudden shocks, that our culture is shifted by dramatic changes in leadership, that grand gestures make all the difference … “It turns out that our daily practice, the piling up of regular actions, the cultural practices and biases that we each choose—that’s what makes change happen.”

Ep183: Uber Makes Donating Clothes to Goodwill Easy

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ryan Kuhn , Senior Director of Marketing for Goodwill Industries International , about a national collection drive they launched with the help of Uber. Megan, Ryan and I discuss: Ryan Kuhn, Goodwill.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown.

2 Data-Powered Steps to Boost Donations

Getting Attention

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.

Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better.

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How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

A New Fundraising Classic

The Agitator

This morning the publisher officially released Data Driven Nonprofits , a book I believe will become a classic in our sector.

Ep181: Omni Hotels Books Meals for Needy with "Say Goodnight to Hunger"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger).

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then.

Is #GivingTuesday worth it?

Fundraising Coach

I've been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud's #NoFilter Podcast. You can listen to that podcast at: [link] ) And more recently, I interviewed crowdfunding expert Dana Ostomel. I chose to ask her really tough questions about crowdfunding. And boy did she have great answers! You can listen to that presentation below.)

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff is the Creative Director at TrueSense Marketing , the company “that believes in heroes.”

Starting Over #11: Knowing WHAT And WITH WHAT To Communicate

The Agitator

A key driver of donor commitment and loyalty is the donor’s perception of just how effective your organization is in achieving its mission. No one buys a Chevy because GM needs the money.

Ep180: How Pencils of Promise Does the Most Good by Focusing on Impact

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Leslie Engle Young , Director of Impact at Pencils of Promise (PoP) , about how the how organization has become a top philanthropic brand by smashing its goal of increasing access to quality education for children in the developing world.

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

Heather Yandow. In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. Kristina. Guest Post by Heather Yandow of Third Space Studio. Do you ever wonder how you stack up against other nonprofits?

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Strategic Communications for Nonprofits [WORKSHOP]

J Campbell Social Marketing

Do you feel that your nonprofit is spinning its wheels when it comes to communicating with supporters and potential donors? Do you feel overwhelmed by all of the tools available–from Facebook to YouTube to mobile messaging to blogging?

Have you written off someone as a lost cause? #followupfriday

Fundraising Coach

A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter."

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35 amazing ways to engage and involve your donors and supporters

iMarketSmart

If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. Surveys. Quizzes. Invitations to join a board or committee. Games. Polls. Videos. Advocacy or activism opportunities. Podcasts. Testimonials. Online chat tools. Webinars. Streaming live events. Question and answer sessions. Tell your story opportunities. Infographics. Reports or eBooks. Workbooks. Blogs (make sure you have a spot for comments).

Because Of You

The Agitator

Here’s one of the best email subject lines to hit my in-box in a long time … What can I add, except to say that, once I opened the email, Charity:Water indeed delivered the right message, in this case a ‘thank you’ to its volunteers, as usual with a video.

Ep182: Starbucks Launches New Cause Content Platform Upstanders

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Russell Sparkman , CEO of FusionSpark Media , about Upstanders , a new purpose-driven web series from Starbucks.

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Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)

Kivi's Nonprofit Communications Blog

We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most.

13 Tips to Double Your Digital Fundraising Donations

J Campbell Social Marketing

Guest Post by Stephanie Pous. Adult Americans spend an average of two hours on their smartphones or desktops every day. Is your organization maximizing its online presence? If not, you could be missing potential donors.

Protected: The Big Three: Meet Your Year-End Giving Goals

Mission Minded

There is no excerpt because this is a protected post. The post Protected: The Big Three: Meet Your Year-End Giving Goals appeared first on Mission Minded.

The top 10 signs that it’s time to fire your employer

iMarketSmart

Most people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink? Let’s face it, some nonprofits just aren’t worth it. They’re screwed up. They need to be fired— by you! Here are the biggest reasons fundraisers quit their jobs. There’s too much emphasis on process, procedures, and micro-management. The organization has a weak case for support or it’s absent altogether.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

The secret ingredient? Weekends! According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates.

Say Thank You Like You Mean It

Ann Green

Year-end fundraising season is underway and many of you may be working on your appeal letters. But have you given any thought to how you’ll thank your donors? If you’re thinking that’s something you can worry about after your appeal letters go out, you’re making a huge mistake.

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

Kivi's Nonprofit Communications Blog

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill.