February, 2020

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Work to create clear and concise policies that empower and educate all staff and volunteers. .

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)


There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization. Relationships, and a strong sense of connection to your cause are major drivers of philanthropy.


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Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation. Since that time, I have listened to thousands of others, spanning a variety of industries and delivery formats ( The Tim Ferris Show being one of my all-time favourites).

Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China. But reports are that the current total numbers dwarf the SARS epidemic. And today’s report from China is not that the numbers will “go down” but that they’ll "plateau."

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The 6 Most Important Steps in Nonprofit Branding

Mission Minded

Great branding takes time—a commodity that you’ve likely got in short supply. Nonprofit leaders are constantly pressed for time, staff. The post The 6 Most Important Steps in Nonprofit Branding appeared first on Mission Minded. Blog Nonprofit Branding

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Is Your Communication Donor-Centered?

Ann Green

Is your communication donor-centered? Really, is it? Because often it’s not. You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Plain and simple, donor-centered means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. Can you do that?

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness.

More Trending

Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated." It's complicated because there are a lot of variables that go into picking a nonprofit partner. As I talked to her, I started drawing circles and writing things on them. I eventually came up with the acronym T-W-A.

Leadership tensions in fundraising

Fundraising Coach

Leaders are an amazing group. They regularly tackle issues no one else is willing to. And, in the midst of being pulled apart by multiple interest groups, they figure out which priorities to focus on. Leadership is not for the faint of heart! Add to that the tensions created in a fundraising context. In a business, customer service drives your revenue. In a nonprofit, serving your clients is why your organization exists. But it doesn't increase funding.

Your School’s Strategic Plan Needs Commitment, Courage, and Clarity

Mission Minded

Successful independent schools across the country are, for the first time in decades, watching waitlists shrink and enrollment numbers soften, The post Your School’s Strategic Plan Needs Commitment, Courage, and Clarity appeared first on Mission Minded. Blog Independent Schools Strategic Planning

How to Move Away From Your Generic Communication

Ann Green

Are you guilty of sending all your donors the same appeal and thank you letters? In these letters, you never thank a donor for their past support or acknowledge they’re a monthly donor. If that’s not bad enough, many of these letters use vague and impersonal language and even worse, jargon. You can do better, and frankly, you have to do better. Generic communication isn’t going to help you keep your donors. Move away from anything generic and create something more personal. Here’s how.

Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform. . What are the changes, trends, and upcoming shifts that nonprofits need to know about Facebook in particular in 2020? .

A Glossary of Key Fundraising Terms, Jargon, and Vocabulary You Need to Know


Every profession has its fair share of jargon. Fundraising, and nonprofits in general, are no exception. Fundraising terms, acronyms, and jargon are as varied and valid as any other industry. As professionals in this field, we certainly have a wide-ranging glossary of phrases at our disposal. Five years ago I began my career in nonprofit fundraising. As you know, there’s a lot to learn when you get started (we’ve all been there).

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Corporate Partnerships & The Law: Contracts ??

Selfish Giving

This is the third-part of a four-part series on the four key legal issues you - my readers! requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last spring. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on contracts.

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Donor Data: 5 Data Tips for More Efficient Fundraising

Fundraising Coach

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser , these interactions provide a wealth of information. If you’re not leveraging this data for more efficient fundraising, you’re missing out. Donor data is essentially a free resource providing insight into your supporters’ lives.

6 Nonprofit Renaming Tips

Mission Minded

Just because your nonprofit refreshed its brand doesn’t mean that it should change its name. Most often, we counsel our. The post 6 Nonprofit Renaming Tips appeared first on Mission Minded. Blog Nonprofit Naming

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Make a Good Impression by Showing Some #DonorLove

Ann Green

Not long ago while I was scrolling through my email, one message stood out. It was a thank you video from a nonprofit organization. A week or so before that I received a thank you card from another nonprofit. Unfortunately, those are the only examples of #DonorLove from the last few weeks that I can share with you. I’d also like to tell you I received a bunch of wonderful thank yous after I made my year-end gifts, but I can’t.

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here.

Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019


You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it be reports from Giving USA , the Association of Fundraising Professionals Fundraising Effectiveness Project , or Fundraising Report Card’s Live Benchmarks , all signs point towards fewer donors giving more dollars. The math isn’t tricky.

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Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? By no means is this the first time I’ve had to “nudge” for payment. My usual follow-up email works in getting the check. But right now I have 2 places who are dragging their feet.

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking


11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. by Zoe Allen. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. Take the guesswork out of your decision making. Understand if your nonprofit’s digital marketing is really making an impact with Key Performance Indicators. How do you know your nonprofit’s Google ads are paying off?

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I will never forget John Haydon.

J Campbell Social Marketing

Sharing a laugh with John, Joe Waters, and Julie Seymour Edwards. There are few people in the world that have had the impact on my life that John Haydon had. . It started on a rainy day in early 2010. . I was picking up my infant daughter from her first day at daycare. She was just months old, and I wondered if I was doing the right thing starting my own consulting business. . I had been laid off from my nonprofit development job just a few months earlier, and had no idea what I was doing.

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Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Distilled into a simple system you can follow without overwhelm! . Course promise: You will walk away with a calendar and a playbook for proactively managing your nonprofit social media accounts, instead of letting them manage you. .

How to Convince Your Boss to Pay for this Course

J Campbell Social Marketing

I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised? . Let me tell you a story. When I was in high school, in order to take the car, or even to just go out for the evening, I had to present my father with a detailed 5-point plan, answering the following questions. . Who else will be there? Where will we be? What will we be doing?

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5 Ways to Use Social Media to Demonstrate Impact

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. . Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus on the benefits you provide, not the nuts and bolts features of the programs.

Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Here's our first pick for the Social Impact Book Club ! Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth. We're really excited about this book because Darren is proposing a new, bold vision of philanthropy that is truly transformative and world-changing. That sounded good to us - and is just the kind of "meta" message we wanted to kick-off the book club.

Mailbag: What Tools Do Nonprofit Teams Use to Manage Sponsorship Fulfillment?

Selfish Giving

I work for a larger arboretum in the Chicago suburbs and believe it or not, our biggest challenge is working with other teams here to stay organized! I am hoping to find suggestions or ideas from other organizations that work to ensure that internal teams are keeping up with mutually agreed benefits such as logos or signage, acknowledgement in press releases, and on-site presentations, etc. To manage our sponsor deliverables, we use our database (we use Salesforce) to track everything.

Newsletter: Remembering a Nonprofit Legend ; Here’s Your Social Purpose Playlist ; This Nonprofit Grew Its YouTube Channel From 40K Monthly Views to 4M

Selfish Giving

John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising. He had tens of thousands of followers and was frequently ranked the #1 influencer in the nonprofit sector. John was a speaker, consultant, blogger, podcaster and author. He was also a dad, brother, friend and fiancé. He was everything. He was my best friend.

Newsletter: Join Our New Social Impact Book Club ; Cause Marketing Wins Big at the Super Bowl ; What to Do When a Partner Won’t Pay You

Selfish Giving

Do you like to read? to read! So does Megan Strand at Engage for Good. And we're hoping you do too because we want you to join our new Social Impact Book Club. Here's how it will work. Every quarter we'll pick a business book that's relevant to your social impact work. BTW: I'd rather do a book monthly than quarterly, but let's take baby steps!) At the end of the quarter, we'll meet online to discuss the book and announce the next book. Want to join? It's FREE. Just hit reply and say YES!

You Have Options When Creating Your Annual Report.

Ann Green

Are you dreading putting together your annual report? You think it’s time-consuming, but it’s something you always do. Plus your board wants you to do it, although you’re not sure your donors actually read it. And why would donors want to read an annual report when many of them are long, boring, and basically a demonstration of the organization patting itself on the back? Annual reports don’t have to be a negative experience for you or your donors.