July, 2019

You Need an Email Welcome Series

Kivi's Nonprofit Communications Blog

Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last.

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July 23 Free Webinar: Launch Team of Passionate Messengers

Getting Attention

Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members.

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.

At last, the Fundraising Report Card is now 100% free for nonprofits


In case you’ve never heard of it… The Fundraising Report Card is a little application I had my staff build a couple of years ago.

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What Nonprofit leaders need to know about the brain

Fundraising Coach

Nonprofit work is stressful. So often we go about our work without realizing the effects of that ongoing stress on our brains. But Jessica Sharp does. The founder of Sharp Brain Consulting , Jessica helps leaders and the people they serve.

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How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice

Mission Minded

Recently, a client approached me with a challenge: is there a way that our organization can call out the President. The post How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice appeared first on Mission Minded.

Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.

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More Trending

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!”

A perfect example of ‘spray and pray fundraising’


This email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me. I have no connection whatsoever to this cause or this organization.

Why you should come to the Nonprofit Storytelling Conference? Alumni tell you.

Fundraising Coach

Wondering why you should come to this year's Nonprofit Storytelling Conference ? I could share why I think you should. It's an event like none I've ever been able to be part of. But as a co-producer of the conference, you'd expect me to say that.

Did You Meet Your Fundraising Goal?

Mission Minded

Did you meet your fundraising goal? If not, take a look at your brand. For many nonprofits, when your fiscal. The post Did You Meet Your Fundraising Goal? appeared first on Mission Minded.

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Mixed Links for Nonprofit Communicators – July 5, 2019

Kivi's Nonprofit Communications Blog

For those of you actually at work today, welcome! I, too, am not taking a long weekend after the holiday so I can bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Improving Donor Communication: A Q&A Guide for Nonprofits

Ann Green

By John Killoran. One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors.

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . In case you (or your supervisor or Board members) are not convinced: .

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Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’


Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8.

Giving headlines should grab your attention, but not for the reasons you think

Fundraising Coach

Private coaching clients have been emailing me the doom and gloom articles on the latest Giving USA report. Giving was up about $3 billion but when adjusted for inflation, giving was down in 2018. This should grab our attention. But not for the reasons you think.

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Newsletter: Should Partners Make a Minimum Commitment? ; GameStop Salutes ‘The Brave’ with POS Fundraiser ; ACLU is Rocking Instagram Without Photos

Selfish Giving

Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment?

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Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499.

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Tell the Stories Your Donors Want to Hear

Ann Green

How often do you use stories when you communicate with your donors? Most likely, not enough. That’s a mistake because people respond better to stories. .

Crowdfunding on Social Media: 4 Design Tips to Drive Donors

J Campbell Social Marketing

Guest Post by Fundly. Crowdfunding is one of the most influential campaigning techniques to come onto the fundraising scene. A technique that harnesses the power of social media, sharing, and personal networks, crowdfunding allows anyone to create their own fundraising campaign.

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Why your capital campaign feasibility study could be leaving a lot of money on the table.


I think most campaign feasibility studies leave a ton of money on the table. Here’s a hyper-simplified description of how it usually works. You hire a consultant. Together, you conduct the feasibility study and review the results.

Introducing Online Training in Grant Proposal Writing

Nonprofit Consultant Blog

From 2003-2018 I presented the class Basic Grant Proposal Writing Skills for Nonprofits at the Community Foundation Santa Cruz County about three times each year. During that same period, I also did custom versions of the class for several individual organizations and smaller coalitions of nonprofits. All-in-all, well over 1,000 individual nonprofit professionals have gone through my grant proposal writing trainings, and have been very satisfied with the results.

Newsletter: This Shark Nonprofit’s Partners are Off the Hook ; How You Can Legally Hijack the 2020 Olympics ; The Best Creative Talent is Kept Under Lock & Key

Selfish Giving

Build an audience. Engage with that audience. Monetize that audience. Some lucky nonprofits don't even have to build an audience from scratch. They can just tap into an existing one that's growing around them.

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Getting Through a Summer Funk #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window.

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The Ultimate Guide to Starting a Charity in Scotland and Ireland


by Angharad Miller. Starting a charity can seem like a difficult task, but it doesn’t have to be! We’ve compiled an ultimate guide to help get you and your nonprofit up and running. Where to begin.

5 Social Media Survival Strategies for the Small Shop Fundraiser

J Campbell Social Marketing

Are you spending your days creating content for every social media imaginable — and getting very little in return? I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser.

A digest of last year’s best blog posts (titled ‘The Best Of SmartIdeas’) is now available… for FREE.


If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine which posts were viewed and shared the most. Then they pull the copy from the most popular articles to create a brief, easy-to-read digest. You can get it now, for free.

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Entice Your Donors With Visual Stories

Ann Green

In these days of information overload, it can be hard to get your donors’ attention. In my last post, I wrote about the importance of telling stories. Written stories are great, but since donors get so many messages from different sources they may not want to read another word. .

Newsletter: Charity Partnership vs Marketing Partnership ?? ; Frito-Lay Raises $1M for Operation Smile with ‘Everyday Smilers’ ; 5 Emotional Writing Tactics to Skyrocket Facebook Engagement

Selfish Giving

Let's get clear on the difference between a charity partnership vs. marketing partnership. A CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include.

Here’s what’s missing from moves management.


Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing the moves fundraisers make to get donors to move forward in the decision-making process, and I was right.

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Newsletter: Why Companies Can't Aid Migrants at the Border ; ALDI Asks Shoppers to ‘Pay Your Quarter Forward’; Tito’s Vodka Gives Employees ‘Joy Budget’ to Support Causes

Selfish Giving

We got a great response to our new survey question on nonprofits that require or request a minimum revenue commitment from corporate partners.

Newsletter: Reborn on the Fourth of July ; The Serious Message of Tinder’s Pride Slide ; Burger King Teaches You How to do Cause Marketing Wrong

Selfish Giving

I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. ?????? Something to think about tomorrow. On July 4, 1845, Henry David Thoreau moved into the cabin he had built with his own hands on the shores of Walden Pond in Concord, Massachusetts.

The Ultimate Guide to Social Media for Nonprofits


by Zoe Allen. Over 3 billion people worldwide use social media – find out how you can encourage them to become your donors. How can social media help my nonprofit? Social media is a great tool to share real stories with real people and build connections with your supporters.

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Does My Nonprofit Qualify for Google for Nonprofits?


by Angharad Miller. Google for Nonprofits offers unique advantages to its members, so it’s worth trying to figure out if your organisation qualifies. What is Google for Nonprofits?

The Ultimate Google Ad Grant Eligibility Checklist


by Angharad Miller. Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.

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How to Make Your Website Eligible for the Google Ad Grant


by Zoe Allen. Follow our checklist for a professional nonprofit website that’s eligible for $10,000 in advertising credits from Google. What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation.

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16 Features Every Nonprofit Website Should Have


by Zoe Allen. Is your nonprofit website actually encouraging visitors to donate? What should my nonprofit website look like? A great website will get plenty of visitors and a good conversion rate – but how do you actually get visitors to convert to donors?