October, 2017

Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off?

Video 228

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook.

Tools 242

There Are Only Three Ways to Raise More Money

iMarketSmart

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

Money 158

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

EveryAction

Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. You need to launch your campaign , test your email deliverability , craft your message , and more. But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy.

Are you ready to fail? You better be!

Wild Woman Fundraising

Are you friends with failure? I remember at one of my old nonprofit fundraising jobs, making the smallest mistake was the cause for disciplinary action, reprimand, and dire accusations of waste and thoughtlessness. Imagine if we encouraged our fundraising staff to make mistakes.

More Trending

12 astounding ways engagement fundraising can help you right now

iMarketSmart

Here are a dozen ways engagement fundraising helps nonprofits all around the world. Focus on your oldest supporters and Legacy Society members who have no children and capacity (this is the essential component of the strategy for generating revenue quickly).

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration

EveryAction

Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please. International Fund for Animal Welfare. International Fund for Animal Welfare works to rescue and protect animals around the world.

Universal Basic Income and Decent Work

Wild Woman Fundraising

“ Not everything that is faced can be changed, but nothing can be changed until it is faced. ” -James Baldwin. Normally I like to talk about you making a higher salary , the Fight for 15 , and other ideas to help you empower yourself in your career.

Income 130

How to Plan a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening.

Plan 77

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Kivi's Nonprofit Communications Blog

Giving Tuesday is coming on Nov. Are you ready? If not, here are Ideas , Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started.

Ideas 223

10 Free Ways to Re-Purpose Your Nonprofit’s Stories

J Campbell Social Marketing

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored.

Free 220

Why You Should Hire a Fundraising Consultant – Episode 15

iMarketSmart

On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development.

Paul De Gregorio Interview

Wild Woman Fundraising

Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns.

UK 130

The Las Vegas Massacre And Fundraising

The Agitator

“All I’ve Seen is a Bed and a Doctor Bill” — Loretta Lynn “Your flag decal won’t get you into heaven anymore” — John Prine Stick with me. This musical tour really is about fundraising.

How Nonprofit Communicators Can Measure Awareness

Kivi's Nonprofit Communications Blog

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it.

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

Donor communication can be the key to growing your nonprofit’s community and reaching your fundraising goals. Be wary of these 5 fatal communication mistakes! By Steve Page.

King Arthur and Nonprofit Appeal Letter Stories

Wild Woman Fundraising

Read the first part of this post here. According to Robert McKee, there are 4 Primary techniques for Progression. Social progression -Widen the impact of character actions into society. Personal progression -Dark personal secrets.

Letter 130

Build Beautiful Charts & Graphs with Data Visualization on EveryAction

EveryAction

Whether its for a board meeting or a conference, nonprofit professionals often spend hours of time trying to figure out ways to present their data in an easily understandable way. Often, this results in either hiring a graphic designer, assigning herculean design tasks to interns(!), or relying on (pretty ugly) charts with data estimates made in Excel or Powerpoint.

Stats 100

Day in the Life of a Nonprofit Communicator – Blair Trexler

Kivi's Nonprofit Communications Blog

Blair Trexler. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

The Future of Visual Social and What It Means for Nonprofits

J Campbell Social Marketing

On Wednesday, I’ll be moderating a panel of distinguished visual marketing experts at the Social Tools Summit in Boston. My panel is entitled: “ Pics, Videos, and Infographics, Oh My! The Future of Visual Social ” – one of my absolute favorite topics.

Social 176

Creating Your Fundraising Caseload – Part 1 (Episode 16)

iMarketSmart

On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion.

Give Your New Donors a Warm Welcome

Ann Green

After you send your year-end appeal, you’ll most likely gain some brand new donors, which is good news. The bad news is over 70% of these first-time donors won’t make a second gift. Don’t let that happen to you. Nonprofit organizations don’t spend enough time trying to keep their current donors.

Ideas for your appeal letter from STORY by Robert McKee

Wild Woman Fundraising

Recently I’ve been re-reading Robert McKee’s Story. If you haven’t yet read this book, and you are tasked with communications for your nonprofit, then I would definitely get it from the library at the very least. After I accrued some terrible library fines, I bought my own copy. Why should you tell a story? My friend Vanessa Chase, author of The Storytelling Nonprofit , can give you LOTS of reasons to tell a story.

Letter 100

Are You an ATM or a Fundraiser?

The Agitator

We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.” Disrespect runs rampant in the nonprofit world.

Day in the Life of a Nonprofit Communicator – Seth J. Katzen

Kivi's Nonprofit Communications Blog

Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Facebook and Instagram went down on Wednesday and people lost their minds. They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Sound scary? It’s just reality!

End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to move by quicker and quicker. With the end of year among us, today’s blog post will focus on helping you recapture soon-to-be lapsed donors.

Ep234: Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Selfish Giving

Interview With Alex Brown Author of Missionville

Diva Marketing Blog

My pal Alex Brown is a digital pioneer. He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. However, his heart belongs to the equestrian world. Alex has written several books on fiction works.

The Joyful, Fighting Spirit Of Tom Mathews

The Agitator

Too often we focus on the technical tactics of fundraising, spending far too little time on the intangible, but all-important, heart and soul that form the foundation of all causes and movements. In a world too invested in maintaining silence, the hero’s words of truth ring out like a pistol shot.

3 Things You Probably Didn’t Know about Communications Measurement

Kivi's Nonprofit Communications Blog

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting. There’s a whole association dedicated to communications measurement.