Wed.Oct 18, 2017

3 Things You Probably Didn’t Know about Communications Measurement

Kivi's Nonprofit Communications Blog

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting. There’s a whole association dedicated to communications measurement.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Some things just work best when coupled together. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Retention efforts cost money. They are sophisticated too, so they cost time.

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How to Plan a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening.

Need Inspiration?

The Agitator

Jeff Brooks wrote a marvellous post reminding us fundraisers that our job is inspire, not describe. His post triggered all sorts of associations in my mind, vaguely connected to ‘inspiration’ but still somewhat weird … that’s the way my brain works! First, he got me thinking seriously … about the relative impact of framing things positively versus negatively.