Thu.Oct 17, 2019

Nonprofit Explainer Videos: Two Examples from Feeding America

Kivi's Nonprofit Communications Blog

An explainer video explains who you are and what you do in simple and clear yet engaging language. Explainers can also cover concepts, problems and programs.

The 80-20 Rule is DEAD!

iMarketSmart

It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year.

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