Mon.Mar 12, 2012

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?

Writing is not a McDonald’s hamburger

Nonprofit Marketing Blog

Hamburger bed. The title of this post is is a wonderful quote from Natalie Goldberg, from her book Writing Down the Bones: Freeing the Writer Within. What she means is, writing isn’t like ordering up fast food. It involves more time and far less control.

Paper 13

Trending Sources

Bleeding-Edge Cause Marketing

Cause Related Marketing

Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation.

Monday Futures – Nonprofit Marketing Jobs – March 12, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications, Design, and Website Scholar. Aperture Foundation (New York, NY). 2) Communications and Social Media Coordinator.

The 100,000 Club

The Agitator

I noticed this brief article the other day reporting on publications that had passed the 100,000 threshold in terms of paid digital subscribers. The list is short … New York Times – April 2011. Times of London – June 2011. The Economist – November 2011. National Geographic – November 2011. Cosmopolitan – March 2012. The Agitator – we anticipate April 2012. Just kidding on that last one.