Tue.May 21, 2019

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.

Why your fundraising stories don't work

Fundraising Coach

During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance.

Work 97

Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

Engagement calling, not cold calling! About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). But back then I failed to provide metrics for managing the process.