Mon.Apr 16, 2012

Get Your Nonprofit Marketing “Mobile Ready”

Kivi's Nonprofit Communications Blog

Tonia Zampieri. This Thursday, April 19th, Tonia Zampieri will be with us to present a free webinar on mobile marketing for nonprofits. Here are some reasons why you should join us. Guest Post by Tonia Zampeiri.

What’s wrong with the words on planned giving websites?


Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words. It begins with who is writing them. Is marketing planned giving at all like selling insurance? Let me ask you this.

Trending Sources

4 things that should shake up nonprofit marketing

Nonprofit Marketing Blog

I used the word “should” in the title of this post for a reason. These trends are shaking up our sector, but they’re not yet shaking up our marketing. And they should be. The rise of mobile. More and more people have smartphones, and that means doing good is at their fingertips, all the time. If we don’t create opportunities to act easily via mobile, we are going to miss out on a lot. Multichannel works best – and multichannel means mobile too. The growth of peer networks.

You Can Learn a Lot About What Reporters Think of Cause Marketing By the Questions They Ask

Cause Related Marketing

Yogi Berra, the former Yankee player and manager was famed for his fractured English, or Yogi-isms. For instance, Berra once said, "a nickel ain't worth a dime anymore." And, "it's like deju vu all over again." (The The drawing at the left of Berra is by the talented caricaturist Jerry Breen ).

#SM4NP: Are Pinterest & Part Of Your Social-Network Arsenal?

Non Profit Marketing 360

Staying up-to-date with developments in the social-networking world is no easy task. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available.