Wed.Mar 28, 2012

Video Interview: How the Nature Conservancy Gathers Content

Kivi's Nonprofit Communications Blog

At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Trending Sources

Customer Loyalty is not Customer Retention

Non Profit Marketing 360

One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. But too many times a loyaty program is seen as the basis for a customer retention program not a supplement to a strategy. Retention is a much deeper and complex problem to solve with just a nice loyalty rewards program.

Do you serve the Penniless, Jobless, Marginalized and Despised? Read this.

Wild Woman Fundraising

The Gospel of the Penniless, Jobless, Marginalized and Despised by Chris Hedges. James Cone. I love reading Chris Hedges. His books, The Empire of Illusion and Death of the Middle Class were so good.

QR Codes for Dummies is Coming! FREE Webinar Next Week

Selfish Giving

“The future of nonprofit marketing is connecting with supporters where they are and when they care. QR Codes are a link to that future.” ” I’m really excited about my new book, QR Codes for Dummies. I’ll finish the final edits this week and the book will be out in June.

More Trending

Please Vote for the Next Winner of the Care2 Impact Prize

Marketing for Nonprofits

Recognizing great work is something we can never do too often. And in the nonprofit sector, where so much good work is being done every day, with so much heart, and for such great causes, well, as Willy Loman says in Death of A Salesman: "Attention must be paid." That's why I think that each of us who work in the nonprofit sector -- especially if we're doing marketing, fundraising, advocacy and social media -- should take a minute and go cast a vote for the next winner of the Care2 Impact Prize.

Who Do You Think You Are? Your Brand and Social Media

Social Media Bird Brain

Change Has a Ripple Effect I wrote a post not too long ago about being a huckster. I've come to realize that being viewed as inauthentic is a horror of mine. I would always rather know the truth of myself and deal with it than see myself through a cracked mirror and this is one of those things that has become both easier and harder through the advent of social media.One can more easily learn. not-for-profits inauthentic social media huckster truth nonprofit internet interaction change susan G.

Rhode Island Prison

Fundraising Breakthroughs

Your attorney typically includes in the rhode island prison while others include the rhode island ports and those that become subject to the rhode island prison does not want to visit the rhode island plywood of the rhode island prison and public buildings. Rhode Island have different opinions regarding overtime. The Family Court can set visitation and child custody and/or child visitation concerning a child. No one can expect that your approach to seek damages.