What Are Your Content Marketing Goals?
Kivi's Nonprofit Communications Blog
AUGUST 14, 2018
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters to call you for quotes? Position your staff as leaders in your field? Drive more traffic to your website?