Fri.Apr 20, 2012

Hey Nonprofit Professional, Are You A Hero Child?

Wild Woman Fundraising

Are you a nonprofit professional? Do you have the Birth Order Blues? What’s that? Here’s a funny sort of coincidence: When I was in an elite tiny liberal arts college, I went around the room to all of my friends and I said, “Were you the first child in your family?” ” And everyone said YES. Were we all kind of overachievers? Hyper-intellectual? A bit over-responsible? Birth order theory is the idea that when you are born in your family matters.

Successful Online Fundraising Campaigns – Tips from @karvetski

Kivi's Nonprofit Communications Blog

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series ). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign.

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The five words that made women give 20% more

Nonprofit Marketing Blog

The philanthropic psychologist Jen Shang has a new fundraising study out with the public radio station WFIU in Bloomington, and it shows that five words tied to moral qualities prompt higher giving levels. Here’s how the study worked. During the station’s pledge drive, the people answering phones thanked people for calling and randomly picked two of five words associated with moral identity to describe the caller: caring, friendly, kind, compassionate and helpful.

Words 29

5 Tips for Developing Cause Marketing Partnerships

Selfish Giving

Scott Pansky of Allison + Partners is one of the most knowledge guys I know on cause marketing. Not long ago I said he should write a book. The other day he sent me his bullet points for 5 Tips for Developing Cause Marketing Partnerships. Well, I guess it’s a start!

Variable Donation Amounts in Cause Marketing, A Hypothetical

Cause Related Marketing

Today’s post is a brief thought experiment or hypothetical. What would happen if the donation amount in cause marketing was variable? How would that affect participation and results for the company and the cause? For instance, suppose that you buy a Sole insole or ‘footbed.’ Sole was the topic of Wednesday’s post. One of the causes Sole sponsors is the shoe charity Soles4Souls. Soles4Souls is always looking for gently-used shoes.

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The Continuing Saga of: "To Mobile or Not to Mobile" Pt. 1

Social Media Bird Brain

image via what's your digital IQ Adoption of Smart Phones is rapid. People in my age group are probably some of the last hold-outs, but most of us will likely adopt them, because it will make sense. If I didn't work from home, I imagine I would already have one. So is it time for your small nonprofit to get a mobile website? I'm afraid that - for me - the answer is once again yes and no. mobile internet access not for profits social media smartphones Small nonprofit