Writing More Visual Microcontent
Kivi's Nonprofit Communications Blog
JANUARY 9, 2019
Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context. Many writers use adjectives and adverbs as their go-to way to create a picture in a reader’s mind.