Fri.Mar 30, 2012

How does your online engagement stack up? Check the benchmarks.

Nonprofit Marketing Blog

M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). How do your response rates stack up?

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. What started as a playground for mostly women to share life style images is morphing into a serious business platform.

Trending Sources

Improving Arthritis Outcomes in Communities

Social Marketing and Social Change

Friday Fun: Entrepreneurial Spirit

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. If you don't have a dream how you gonna have a dream come true? South Pacific .

Messaging Your Green Bona Fides

Cause Related Marketing

Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.

More Trending

Nonprofit Marketing Jobs—March 30, 2012

Getting Attention

Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Assistant Manager, Marketing and. Social Media Specialist. American Legacy Foundation (Washington, D.C.). 2) Associate Campaign Strategist and.

#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

Non Profit Marketing 360

First of all, an adjustment/correction to yesterday’s story: Facebook pushed back its rollout of Timeline across all accounts until tomorrow, the 31st.

CauseTalk Radio Ep07: Automated Giving: Super Strategy or Slacktivism?

Selfish Giving

[Audio clip: view full post to listen]. In this episode of Cause Talk Radio, Megan and I chat with John Ludlow , Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream.

#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Non Profit Marketing 360

Phyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. For the past eight years her consulting practice has focused exclusively on planned giving. She previously has held senior management positions in fundraising for several large organizations.