Wed.Feb 19, 2020

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization.

Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? By no means is this the first time I’ve had to “nudge” for payment. My usual follow-up email works in getting the check.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. by Zoe Allen. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. Take the guesswork out of your decision making.

SEO 52

Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Here's our first pick for the Social Impact Book Club ! Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth.