Sun.Jan 22, 2012

12 digital fundraising trends for 2012 #7 Getting Smarter With Email

Giving in a Digital World

As pressure to deliver on income targets in these increasingly challenging financial times results in a return to getting the fundraising basics right, I hope we’re going to see a shift towards making far better use of email this year – thereby capitalising on what is all too often a sadly under-performing opportunity area.

Career Pitfalls For Fundraisers

The Agitator

Seth Godin posted a rant last week on the US Congress, and offered this list of elected official behaviors to avoid in pursuing any career. Agitator friend Caity Craver thought this wasn’t a bad list for nonprofit fundraisers to think about. In all things, look for money first. Listen to people with money, respond to people with money, justify your actions around money. Embrace the fact that you don’t know what you’re talking about.

Trending Sources

Department of inspiration: 2 causes getting their stories right!

Nonprofit Marketing Blog

Today, I want to share two causes that are doing a great job turning their issues into stories. It’s so important to bring a human face to our organizations and our work. Without stories, we are simply abstract words and ideas. With stories, we become a part of our audience’s lives.