Wed.Feb 15, 2012

Trending Sources

Making Progress on Thanking Donors

Kivi's Nonprofit Communications Blog

I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc. The response has been amazing. Getting this right is really important. Great!

The great power of making your audience part of your story

Nonprofit Marketing Blog

People crave connection. And when you ask someone to support your cause, you are inviting one of the deepest connections possible. Nicely done!

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. Susan G.

What To Do With Non-Responders

The Agitator

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. I guess that’s tempting. Maybe marketers who don’t care about their brand can get away with it. See if that awakens them.

1000 Ways to Live

Mission Paradox Blog

Over the last five years I have had the honor of working with all types of folks. In theory, the goal was for me to teach them stuff.  In reality, I have learned as much from them as they have from me. One of the most valuable lessons I learned is this one: There are a ton of ways to have a life in the arts.  You can join a board.