Wed.Feb 15, 2012

Making Progress on Thanking Donors

Kivi's Nonprofit Communications Blog

I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc. Theresa shared her strategy for sending thank-you notes, and I think it is a great example of moving in the right direction. Hi Kivi, We started sending monthly thank you notes with a personal note from me about two years ago.

The great power of making your audience part of your story

Nonprofit Marketing Blog

People crave connection. And when you ask someone to support your cause, you are inviting one of the deepest connections possible. You are giving people the ability to change lives, the gift of attachment to others and the benefit of being part of something bigger than themselves. (If

Trending Sources

What To Do With Non-Responders

The Agitator

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. I was expecting better than I got. Essentially this guy seems to be saying … Look, it’s cheaper to just keep emailing them than it is to figure out any kind of suppression strategy for non-responders. I guess that’s tempting. Maybe marketers who don’t care about their brand can get away with it.

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. But such criticisms overlook a crucial point about cause marketing funds.

1000 Ways to Live

Mission Paradox Blog

Over the last five years I have had the honor of working with all types of folks. In theory, the goal was for me to teach them stuff.  In reality, I have learned as much from them as they have from me. One of the most valuable lessons I learned is this one: There are a ton of ways to have a life in the arts.  You don't need to make art full time.  You don't need to build an organization. You can volunteer your time to an artist you love.  You can join a board.