How to Maintain a Healthy Email List and Re-Engage Your Community
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2018
Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage.