70 Steps To Getting Your Direct Marketing Right

The Agitator

OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV. It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

Tools 51

Trending Sources

CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

Selfish Giving

Whether using loyalty points, shopping through KULA’s affiliate eCommerce platform, or shopping with another KULA partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe.

Want to Fire Your Online Engagement System?

Getting Attention

Fundraising, advocacy, email marketing, events, eCommerce, and CRM are all standard components of most nonprofits’ online engagement software.

Tools 11

22 Tips Combat Social Media Fears

Diva Marketing Blog

She had a new, pretty website complete with eCommerce features. For eCommerce and sales made face-to-face including telephone - include a "what influenced your purchase decision" question. Social media marketing is a digital bridge that humanizes the brand online with offline benefits.

Your future?

Getting Attention

11) Manager of eCommerce & Customer Relations. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES.

Five challenges to effective integrated marketing for nonprofits

DonorDigital

Look for easy-win “value adds” to fold in (ecards, print gift cards, sustainer upgrades, thank you videos, ecommerce). Integration is not only a common buzzword these days, but also a goal of many nonprofit direct response and development plans.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Census figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011. Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years.

Using Email Metrics to Determine Success

Non Profit Marketing 360

eCommerce. Now that you’re using metrics to track data in your account, you’ll want to understand what it all means so that you can make informed decisions about your next steps. It’s important to know whether your money is being spent effectively and in the right place, and if the content in your emails is working. These two questions can be answered by looking at various metrics inside your email account.

CTR 2

A New Popular Fundraising Method Could Be Replicated By Your Nonprofit

Seeking Grant Money Today

From the press release , "Each child’s work of art will be fashioned into a one-of-a-kind Versace canvas tote bag which will be sold worldwide at Versace boutiques and the Gilt Groupe, a member’s only ecommerce site this October.

Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

She is also the founder of several organizations for women including the Women’s eCommerce Association and Inventing Women and WE Magazine for Women For the past seven years Heidi has been studying the Internet particularly as it relates to growing a business online.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Lee Odden , Online Marketing Blog 2006 What I'd like to see more of is the availability of basic ecommerce functions as plug 'n play options with major blog software packages. I still think there’s opportunity for ecommerce blogs per my 2005 blog wish.