70 Steps To Getting Your Direct Marketing Right
MARCH 4, 2015
OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV. It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists.