Social Shopping: The New eCommerce Revolution

Nonprofit Marketing Insights by GlobalOwls

Social Shopping: The New eCommerce Revolution. The word “social” is essential when it comes to eCommerce. Marketers identified that and formed strategies to influence people on social media to visit the eCommerce websites of businesses. .

How to Gain Repeat Customers to Your Online Store

Nonprofit Marketing Insights by GlobalOwls

Every business person operating an eCommerce business store knows how imperative it is to get potential buyers to visit their websites. However, it does not stop at attracting visitors to your online eCommerce store. How to Gain Repeat Customers to Your Online Store.

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Want to Fire Your Online Engagement System?

Getting Attention

Fundraising, advocacy, email marketing, events, eCommerce, and CRM are all standard components of most nonprofits’ online engagement software. Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. . If the title of this blog post resonates with you, you have lots of company. .

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Your future?

Getting Attention

11) Manager of eCommerce & Customer Relations. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. 1) Assistant Manager of Digital Media , Clarice Smith Performing Arts Center, University of Maryland. College Park, MD). 2) Associate Director of International Social Media. Campaign for Tobacco Free Kids (Washington, D.C.). 3) Brand Manager , Medic Alert Foundation (Turlock, CA).

CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

Selfish Giving

Whether using loyalty points, shopping through KULA’s affiliate eCommerce platform, or shopping with another KULA partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe. Today on CauseTalk Radio , Megan and I talk to Mark Dority , Director of Marketing for KULA Causes , on how his company helps customers support great causes by simply frequenting their favorite brands.

How Nonprofits Can Leverage Facebook, Google and Pinterest's Buy Buttons

Care2

Does your nonprofit use ecommerce as a big part of its fundraising strategy? Then you need to explore the “Buy” button from Google, Facebook and Pinterest. Google Buy Button. As you know Google searches are a significant source of traffic. Google’s “Buy” button makes Google even more powerful. Here’s how. When users go to Google to search for your organization’s product, Google generates a search results page displaying your product.

70 Steps To Getting Your Direct Marketing Right

The Agitator

OK, 35 of the boxes apply to all media employed; the balance then focus on direct mail, then space ads, then catalogs, then email/ecommerce, and finally DRTV. It’s been awhile since we featured master direct marketer Denny Hatch. Search him in The Agitator archives and you won’t be disappointed. He speaks his mind and he speaks wisely. For those who prefer lists to narrative, Denny’s latest list could well qualify as the mother of all DM lists.

Top 5 Essentials for Your Nonprofit Website

NonProfit Hub

eCommerce. Use a CMS that offers eCommerce capabilities so you can set up a store with merchandise (like custom shirts) and offer another way for individuals to support your cause. As your nonprofit starts to build a new website, you may immediately run into questions or roadblocks. How should your website be structured? What content do you want to display up front? How should you customize each page?

22 Tips Combat Social Media Fears

Diva Marketing Blog

She had a new, pretty website complete with eCommerce features. For eCommerce and sales made face-to-face including telephone - include a "what influenced your purchase decision" question. Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

Census figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011. Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years. Naturally a lot of cause marketing has migrated to etail as well. However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers.

Using Email Metrics to Determine Success

Non Profit Marketing 360

eCommerce. Now that you’re using metrics to track data in your account, you’ll want to understand what it all means so that you can make informed decisions about your next steps. It’s important to know whether your money is being spent effectively and in the right place, and if the content in your emails is working. These two questions can be answered by looking at various metrics inside your email account.

Friday Fun: Entrepreneurial Spirit

Diva Marketing Blog

He built an eCommerce sample site.with a twist. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend playground time to be sophisticated-silly. Or sometimes just plain silly. If you don't have a dream how you gonna have a dream come true? South Pacific . Social media is built by people who dream and create. Two qualities of what I think of defines the entrepreneurial spirit.

12 digital fundraising trends for 2012 #4 Microdonations

Giving in a Digital World

This type of fundraising is certainly nothing new but the growth in payment card use for ever lower value offline transactions, combined with the massive growth seen in ecommerce, is seen as offering the potential of a significant new voluntary income source based on a small proportion of the countless millions of transactions that happen every day having a small donation attached.

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

AVON MOBILE APP : Smart phones and tablets have opened additional eCommerce channels and created new ways to engage with customers. In 1886, Mr. D. McConnell launched what was to become one of the most beloved brands. Avon. . Let’s flash back 126 years when women were expected to be housekeepers, wives and of course mothers. In steps a man who defies convention when he builds his sales force with a team of women.

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Newsletter: 3 Legs of Cause Marketing Success; City Year Talks Corporate Partnerships; Meet Jane Walker

Selfish Giving

Ecommerce brands like L’Oréal Paris?? I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. My answer is a firm NO. And I suggest they revisit point #3 in this article on the three legs of cause marketing : research, content marketing and sales.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

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Seven Top Picks for the 2014 Nonprofit Millennial Conference

NonProfit Hub

His team comprised of over 40 people works to make socially conscious ecommerce possible. It’s #MCON14 week! Nonprofit Hub will participate in the conference in-person in Chicago and online at our desks starting on Wednesday, June 18. To give you an idea of what the conference will entail, our staff picked out the sessions they are looking forward to this week. Here you can find the complete schedule for online and in-person sessions. Culture Speakers Session, Wednesday 9:10 a.m.

Webinar: Show Me The Money: Reaching Donors Across Generations

Care2

Prior to Convio, Vinay was director of ecommerce at Austin-based Trilogy Software, working with Fortune 500 companies to develop their Internet strategies. • Worried about your aging donor file? • Interested in attracting new and younger donors to your organization? • Wondering how to best segment donors by age to achieve greater fundraising success?

Five challenges to effective integrated marketing for nonprofits

DonorDigital

Look for easy-win “value adds” to fold in (ecards, print gift cards, sustainer upgrades, thank you videos, ecommerce). Integration is not only a common buzzword these days, but also a goal of many nonprofit direct response and development plans. And, while many organizations work in multiple channels, many are still working to integrate their entire program. Also, there are many challenges to building and maintaining an integrated program, including five common ones I’ll introduce below.

Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

She is also the founder of several organizations for women including the Women’s eCommerce Association and Inventing Women and WE Magazine for Women For the past seven years Heidi has been studying the Internet particularly as it relates to growing a business online. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes. 2 maybe 3 guests. 1 topic about social media marketing.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Lee Odden , Online Marketing Blog 2006 What I'd like to see more of is the availability of basic ecommerce functions as plug 'n play options with major blog software packages. Blogs are good for business, big and small and I think there's a lot of opportunity for business and value for consumers with ecommerce blogs. I still think there’s opportunity for ecommerce blogs per my 2005 blog wish.

A New Popular Fundraising Method Could Be Replicated By Your Nonprofit

Seeking Grant Money Today

From the press release , "Each child’s work of art will be fashioned into a one-of-a-kind Versace canvas tote bag which will be sold worldwide at Versace boutiques and the Gilt Groupe, a member’s only ecommerce site this October.

101 +1 Social Media Tactics for Nonprofits

Care2

What you need A Pinterest account, an ecommerce page with retail goods for sale, and a web developer. 101 +1 Social Media Tactics for Nonprofits. There are a lot of books out there about social media strategy. I’m always inspired after I read them, but am left hanging after the stage is set for social media perfection. Sometimes in our busy lives, inspiration doesn’t always lead to action!

Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The internet "revolution" opens many new possibilities and the evolution of social media and ecommerce is now particularly suited new methods of revenue generation for Non-Profits. The internet "revolution" opens many new possibilities and the evolution of social media and ecommerce is now particularly suited new methods of revenue generation for Non-Profits."

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Early Boomers are pretty tech savvy, and have been using the Internet as a communications, ecommerce, and research tool for over 15 years. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Early Boomers are pretty tech savvy, and have been using the Internet as a communications, ecommerce, and research tool for over 15 years. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"