Relationships

A Small Change

How we build and manage relationships personally (and professionally) is often not all that different from how we manage our organizations. This can be a valuable skill, but if it is all we do we miss a key opportunity to grow relationships with our donors. Take time to really get to know your donors. Too often, we don’t ask the hard questions and share our real challenges, joys, and struggles.

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. Then, once they’ve lost trust in you, they’ll no longer want a relationship with you and, they certainly won’t give. The post Mass marketing, relationships and trust.

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Donor Relationships: 5 Challenges and How to Overcome Them

Ann Green

Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building. This is because effective donor relationships lead to higher retention rates. . Donor Dissatisfaction.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. Commenting on your donors’ posts.

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Build Relationships With Your Donors Every Step of the Way

Ann Green

One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way.

Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! Relationship Building

The Importance of Building Relationships

Ann Green

One of the most important things nonprofit organizations need to do is build relationships with their donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships in every aspect of your work.

Get to Stronger Supporter Relationships (Peer Guidance: Part 1)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! What Lorna Riddle is doing differently to build stronger relationships. “I’m Donor retention is at the top of many fundraisers’ and marketers’ to-do lists, as it should be. Relationship Building

Understanding Donor Relationships

The Agitator

Tom and I’ve been focusing lots on the importance of ‘ donor-focused fundraising’ and essential ‘donor experiences’ In fact, we’ve invited Agitator readers to join us on February 17 th for a free webinar on fixing the donor experience.

Donor relationships are like gardens…

Get Fully Funded

Here are some key points from this session: Donor relationships are like gardens. Good donor relationships are the key to successful fundraising. Relationships build loyalty. Loyal donors give again and again, keeping you from always searching for new donors. Two-way communication is critical to building relationships. We can’t just speak AT our donors. Good donor relationships are built on purpose.

How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships. Your donors’ first gift is their time and effort. >>35 amazing ways to engage and involve your donors and supporters. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. You could just have an event for donors, but why not invite other supporters such as event attendees, email subscribers, and social media followers, as well?

Make Spring Relationship Building Season

Ann Green

Either way, you should make spring relationship building season. Of course, relationship building needs to be a year-round effort. Donor relations is an important, but often overlooked, component of fundraising. It’s easier and less expensive to keep your current donors.

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

You know that closing major gifts, uncovering hidden legacy gifts, and migrating mid-level donors to become major donors require your attention. Will you develop ways to build meaningful relationships with more supporters so you can raise more money? Your job is tough!

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All About Relationships

A Small Change

We all have those friends who get away with everything or those friends we will do anything for just because of who they are; development is all about relationships. Meeting new people and making new relationships is a challenge for every organization. Everyone has heard the statistics about how much easier it is to retain a donor instead of find a new one. People want different things.

Donor ‘Relationships’? Balderdash!

The Agitator

Nonprofit communications guru Tom Ahern has just published a fascinating post in his e-newsletter asking and answering the question: How long does the average donor give? Donor retention / loyalty / commitment premiumEventually I expect the article will be available to slowpokes on his website. Before I report the answers to his question (he asked a whole flotilla of consultants and practitioners), I ask YOU to answer the question from your own experience … 1 year? 2 years?

How About a Relationship Building Day?

Ann Green

Many of these donors are first-time donors who don’t give again. That may be because they were drawn into whatever gimmicks the organizations were using to get donations or the organizations failed to build relationships afterward. Speaking of building relationships, instead of focusing so much time and energy on GivingTuesday, focus more on thanking your donors and building those important relationships. 3 Ways To Build Authentic Donor Relationships.

How to effectively interact with donors

Fundraising Coach

So many fundraising problems can be solved by interacting with donors. I call it "seeing donors in their natural habitat.". But if you've had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting with donors can be really hard.

All Level Relationship Management

A Small Change

This may sound familiar to some of our discussions on the topic of All Donors as Major Donors. We do a great job of cultivating and planning strategically with our major and principal donors, but what about everyone else, especially our community and entry level donors? Discussions about cultivating these large donor groups often do not happen because we lack the time to deal with them individually. With social media the value is in the donor interaction.

6 easy and low cost ways to build better relationships with your donors using technology

iMarketSmart

Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you. Use online listening tools to track and score donor online engagement.

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Too much talk about donor retention?

iMarketSmart

There’s a lot of talk about donor retention these days. Here’s what I mean: “More money can be raised by acquiring more donors. But more profit can only be made by retaining the donors you already have and securing more generous gifts.”.

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The Cradle of Relationship Fundraising

The Agitator

you deliver what your donors want rather than chasing after what. you want for yourself or your cause.”. . –Ken Burnett. “Fundraisers always prosper when they focus less on the money.

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization. Relationships, and a strong sense of connection to your cause are major drivers of philanthropy.

Is Your Communication Donor-Centered?

Ann Green

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Just to make sure, before you send your next appeal, thank you letter, or newsletter, run it through this donor-centered checklist.

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. Keep more of your donors with thank you videos!

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Three Steps to Build Meaningful Relationships in Life (and with Your Donors)

Fundraising Report Card

This could be (and most likely is) a contributing factor to dismal donor retention rates. The post Three Steps to Build Meaningful Relationships in Life (and with Your Donors) appeared first on Fundraising Report Card. Philanthropy tends to be fairly transactional — I give you some money, you send me a year-end appeal — and less relational — I give you some money, you ask me about my life story and connection to your mission.

How Strong Relationships Increase Fundraising Results

Fundraising 123

Online giving is skyrocketing, thanks in part to the many different ways donors can now give online -- nonprofit websites, donation portals, social networks, mobile. Just like offline, the strength of your donor relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . . 7 Principles for Building Better Relationships Online. Call, write and email your donors.

Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

Are face-to-face meetings with donors overrated?

iMarketSmart

I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? If you don’t first figure out which ones want a relationship with you and the reason why, you’ll learn 2 things quickly: 1. You need to find out who wants a deeper relationship and why.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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How Strong Relationships Can Increase Fundraising Results in 2011

Fundraising 123

It's not news that online giving is skyrocketing, but what really thrills us is all the different ways donors can give online now - websites, donation portals, social networks. There are so many options for donors now! . And just like offline, online relationships and the strength of those relationships will ultimately determine your success as a fundraiser. Here are a few tips to help cultivate those relationships. . Call, write and email your donors.

Cultivate media relationships

Get Fully Funded

Thanks to Kristina Shands for her advice on cultivating relationships with the media. Treat reporters and editors as you would major donors and funders. Take the time to cultivate media sources and you’ll see the results pay off with stronger relationships and great media coverage. . I’m in Greensboro, NC today teaching part of the CFRE Review Course. While I’m away, a colleague of mine has written this information piece for me.

Cultivate media relationships

Get Fully Funded

Thanks to Kristina Shands for her advice on cultivating relationships with the media. Treat reporters and editors as you would major donors and funders. Take the time to cultivate media sources and you’ll see the results pay off with stronger relationships and great media coverage. . I’m in Greensboro, NC today teaching part of the CFRE Review Course. While I’m away, a colleague of mine has written this information piece for me.

7 simple steps to qualify your donors

iMarketSmart

Then it’s about studying what you learned to determine the potential for the relationship. Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email.

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See what happens when donors and board members switch a few words

iMarketSmart

Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows: “The only time I would feel comfortable giving a donation. Face to face meetings and personal relationships ARE essential.

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Email And Donor Relationships

The Agitator

But what about email as a relationship and loyalty building tool? What about pure “relationship&# messages — e.g., our annual report is now available, just thought you’d like to know about our recent success, three of our alumni recently …, did you know we just completed reports on …, you can now use our toll-free number to …, etc? We all know email as the workhorse of online fundraising.

The ABCs of Relationship-Building Conversations

Get Fully Funded

Last week, I met up with some friends for lunch and got a lesson in relationship-building from a 3 year-old. It was so easy to connect with him and it hit me that being with donors should be that easy too. As I thought about what made it so simple to be with Paul, I came up with these ABCs of relationship-building conversations: A. Tags: Donor Relations Major Donors donor conversations

Moves Management or Relationship Management

A Small Change

Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations).

Mapping Relationships Between Influentials

A. Fine Blog

This month’s Social Good podcast is about a company called Relationship Science (RelSci) that has built an enormous database of the connections between influentials. We need to know if they have a relationship based on that tie.

How To Use Social Media To Connect With Donors & Supporters

J Campbell Social Marketing

Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. How do you use social media to cultivate donors and show them where their money is going? . The post How To Use Social Media To Connect With Donors & Supporters appeared first on J Campbell Social Marketing. Fundraising Nonprofits Social Media building relationships donor cultivation online fundraising

4 of the easiest and most cost-effective ways to build better relationships with your donors using technology.

iMarketSmart

Donors deserve the “Disney Experience” That means we should give them awesome service including: Making it easy for them to donate, volunteer or advocate for you. Use online listening tools to track and score donor online engagement.

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More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. As we all know fundraising is all about relationships.