The Power of the Premium: Convincing Prospective Donors to Give

Fundraising 123

Each group tested a premium offer to prospective donors against a non-premium control offer as part of their 2008 end-of-year fundraising efforts. Here are some of the highlights on how the premium offer performed on average: Response rates increased by 95% Average gift sized increased by 37% Net revenue grew by 51% Of course, what you offer and how you offer it makes a huge difference, so be sure to check out the whitepaper below to get the full details!

Acquisition: Prospecting Hope For Small Organizations

The Agitator

The main question they face: How to get enough quality/responsive names to build a donor base? Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area.

Do you know the names of your donor’s influencers?


Don’t ever forget them and don’t ever forget how they connect each donor to your mission. Then reconnect them to your organization’s mission and to reasons why the donors might want to support your cause. It is your job to help your donors remember past life experiences. It is your job to help your donors connect the dots. Doing so will increase response rates, commitment, and donations. Yep, it’s hard to remember every donor’s story, right?

Donors 118

Acquisition: Using The Web To Boost Postal Mail Prospecting

The Agitator

Online advertising is not a ‘direct response’ channel but instead acts to reinforce the nonprofit brand. And unless the messaging between the ‘brand’ and the direct response campaign is absolutely consistent no reinforcement occurs.

Are Your New Donors Hiding in Plain Sight?

The Agitator

But while both are good ways to get people on your file, they may not always convert to donors. The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%.

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

Today it''s my pleasure to share with you a post on finding new donors for your nonprofit. A few weeks ago, Bob McCarthy and I were emailing about the formulas to look at when getting new donors. Bob is a direct response/direct mail copywriter and consultant.

Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.


That’s because most so-called major and legacy gift marketing companies (vendors) don’t really understand the donor consideration and decision-making process. It’s your supporters and donor prospects who should love your marketing. And that’s why your response rates stink.

Dig Into Your Donor Database

Nonprofit Marketing Blog

We’re excited to partner with Barbara so she can share her extensive knowledge of strategic development planning and donor-focused fundraising with the Network for Good community! Donors of all kinds—individuals, foundations, and corporations—are back, baby!

4 big reasons why you should not ask for money when you survey your supporters


Donor surveys of course! After all, my company built the only donor survey platform exclusively designed for nonprofits and institutions. We’ve sent out hundreds of millions of surveys by now and generated hundreds of thousands of highly-qualified leads for major gift officers and legacy gift officers to help make them more efficient and effective while sparing donors from spam, junk mail, and interruptive cold-calls. ” 2- Donors trust is essential.

Survey 100

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

” Segmenting your email list to deliver the right message to the right audience at the right time will help you and your nonprofit get better fundraising results – more new donors, more renewals, more monthly donors and higher average gifts. Donors vs non donors.

Want more planned gifts? Focus on why not how


If so, multiply that error by thousands (or whatever number of donors you have). 3- The communications they send on behalf of their clients tend to focus mostly on how donors can make planned gifts and less on why they might want to do so. In fact, the most powerful how communications should come directly from fundraisers or estate planners when donors are getting ready to take action. Why communications seek to engage donors.

Plan 130

Pairing metrics for fun and (non)profit

The Agitator

Response rate vs. average gift: This one is the most obvious. If you measured only response rate, someone could reduce the ask string and lower the heck out of the amount of the ask in order to spike response rates. But you will build up donor irritation.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Clearly, AHS donors will skew toward direct (I have hangnails) and indirect (someone I care about has hangnails) connections to the cause.

3 ways to use direct mail effectively in the age of social media


To improve your response rate, you must send highly targeted, relevant offers and information to your prospects. Postcards are also a great way to stay in touch with your customers and prospects. Make sure your list is a good one that includes people you know want to hear from you such as: frequent customers, repeat visitors, loyal donors, etc.

Donor Involvement Yields Fundraising Dividends

The Agitator

The morning’s mail brought this from a loyal Agitator subscriber: “Team Agitator – I am doing some research for a client about how response rates on acquisition are impacted by packages that ask prospects to take an action in addition to giving a gift. How do the response rates and average gifts compare between packages? Or for that matter, response in online, telemarketing, print or any other channel).

Agitator Cliff Notes: “Data Driven Nonprofits”

The Agitator

They were significantly more effective if the script matched the identity of the donor. Think how a simple “bird” vs. “general nature” donor identity question helped increase RSPB’s response rates and average gift by 15% each on a humble telemarketing call.

WE Rules! Make Your Messages Matter Now

Getting Attention

She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Lately it’s been that the 24/7 donor communications fiesta … is getting a little tired. The shift that donors want something more. Call it donor realism.

Rules 221

Taming Facebook with identity

The Agitator

But you can still make Facebook work for you by knowing your donors’ identity or identities. In brief: when you know your donor’s identity and play it back to them, even in simple examples like cat versus dog, you can increase conversion by 15% and average gift by 15%.

What Would Your Supporters Say About Your Publications?

Kivi's Nonprofit Communications Blog

You can gain prospects, testimonials and surprising insights that’ll help you show your worth to your organization and help you choose content for all your communications. On the survey, we asked donors. We got a 10 percent response rate, which is pretty good.

Survey 223

Premiums Make Me Cringe

The Agitator

Probably no direct mail fundraising practice makes me cringe more than the use of premiums in prospecting. My instinctive reaction is to regard them as pure hucksterism — evidence that the sending organization regards its prospects as mindless. But that’s just my personal reaction, and over the years I’ve disciplined myself to simply grind my teeth when the subject arises … then test and obey the actual response data.

I still think a penny is worth something


And even with "warm prospects" like your lapsed donors or names not acquired through direct marketing, breaking positive net in acquisition can be a struggle. I will take that kind of donor any day. With 40,000 out of the 12,000,000 members making a donation, thats a "response rate" of about.3%. What kind of open rate, never mind donation rates, is your organization getting for emails?

CPM 100

Acquisition: Why ‘Best Practices’ Suck

The Agitator

So couple lack of innovation (the duplication of the same old/same old prospecting packages) with the horrid absence of brand awareness and you have 90% or more of today’s acquisition mail. That’s why most organizations who use their logo in an acquisition mailing find a depressed response when compared to a blank envelope. Donors see this phony array multiple times a week or month. And we wonder why acquisition and retention rates are down.

Magic Fundraising Machine Boosts ROI

The Agitator

And response-reducing. You can imagine my joy to learn that this new process, based on neuroscience, rather than my curmudgeonly grudges, is capable of spicing up and reordering digital typography to make it more readable and more response-prone by the customers, prospects and donors. It’s called ReadSmart , and it offers a way to increase response rates without changing copy, mailing universe, postage treatment or package format.

ROI 75

Flat Earth Fundraising: Ignoring The Leaky Bucket

The Agitator

the average nonprofit has a 60 to 70% chance of getting an addition contributions from existing donors; …a 20 to 40% probability of getting a gift from a lapsed donor; …but less than a 2% chance of receiving a gift from a prospect. Reorganize around the donor.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

According to the report, organizations with less than 10,000 email addresses grew online giving by 26% vs. a median growth rate of 20% for all nonprofits. In 2010, 6.42% of advocates were also donors. We have to do something about these LOW conversion rates.

Money 77

Acquisition: Its Costs And ROI – Part 2

The Agitator

Simply stated, Lifetime Value is the net revenue an organization will receive from each donor during his or her lifetime with that cause. Using historical data, we can compute this for every donor. Note the 5% acquisition response rate in Year 1 in the table above.

What is the real value of social media for nonprofits?


Having a new fan on Facebook is not necessarily the same as having a new donor or volunteer. Many nonprofits are clinging to the hope that social media can help strengthen donor engagement online — let’s hope it does.

Bringing back that loving feeling from your email list

Nonprofit Marketing Blog

I hear a lot about declining results for direct mail and flagging email open rates. Our outreach apparently is not sparking the passionate responses we want. Don’t our donors and prospects love us anymore? And I think our response-rate heartache is based in root causes that columnists like Abby or Amy or Carolyn so often cite. The relationship we have with our donors and prospects is not transactional; it’s deeply human.

List 56

Top Nonprofit Marketing Insights -- 2010 NTC (Nonprofit Technology Conference)

Getting Attention

Good stories are becoming a real differentiator for prospective donors and other supporters: Your website has less than one minute to engage your users. . Shorter videos work for new donors, longer format for existing donors who are invested. The hard truth: 1% response rate is typical. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC).

Master Monthly Giving (Part 2: Expert Interview)

Nonprofit Marketing Blog

Nancy: Once you have a new monthly donor in the door, what’s the best way to welcome him? Erica: If donor signs up online, make sure you get a warm, appreciative email to him ASAP. Automate that via your donor management system. Ask high and you’ll get a low response.

Fundraising Challenge: Acquisition -- Evolutionary vs. Revolutionary Thinking

Donor Power Blog

We also all know that the single biggest challenge facing our industry is our ability to acquire new donors in a cost-effective way. . And a 1.00% Response Rate, . . But are we really exposing “all” of the cost for these new donors? So are all new donors equal then?

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

Good stories are becoming a real differentiator for prospective donors and other supporters: Your website has less than one minute to engage your users.  Shorter videos work for new donors, longer format for existing donors who are invested. The hard truth: 1% response rate is typical. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC).

E-newletters don't work, says expert

Donor Power Blog

They get far lower response rates than most other email impacts to donors and supporters. They also get lower open and click-through rates. They aren't good at motivating response. As far as I'm concerned, repeatedly sending out messages that get no response (or even opened) makes you a junkmailer. You deserve whatever scorn or badmouthing your donors and prospects dish out.

Obama 40

Top 10 Planned Giving Marketing ‘To Dos’ for 2014


Instead of sending interested donors to static landing pages, ensure congruence between your e-offer and the landing page and give the donors who go there a next action to take that moves them along the continuum from curious to committed. Personalized communication with prospects and with legacy society members will enhance your results. Many organizations do a good job of mailing legacy society donors stewardship pieces.

Plan 43

Fundraising & Advocacy Campaigns In A Box

The Agitator

And judging from the response rates I’ve seen, it’s not only remarkable but powerful as well. It’s called “Spark” and it functions like a mini-website – your donors, activists, or prospects can watch a video, sign a petition, donate, and much more. We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video.

What's The Trick Nonprofits Successfully Raising Funds, Even In This Economy Use to Create Their Success? Planning. All About The Development Plan That Works.

Seeking Grant Money Today

Each nonprofit is its own unique 'being' with its own unique donors, clients, and communities. Evaluation methods built in to each of your organization's programs and services are not only excellent tools to help raise more funds and retain donors - evaluation methods' tabulated responses happen to also be excellent sets of data for a nonprofit's strategic planning, for example, but too - its development plan!