Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

3 reasons why your donors and donor prospects won’t call you back.

iMarketSmart

Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. But her donors couldn’t see that and they weren’t calling her back. ” She continued saying, “after all, they left our organization in their estate plan” (as if that meant the donor should be more likely to respond to her outreach). Your donors are busy.

Elusive Prospects

A Small Change

We all have those prospects which we can never get on the phone. It is almost always difficult to connect with a new prospect as nobody likes to receive a phone call from a stranger. If these are prospects that could be movers and shakers for your organization, think carefully about who calls them. Related posts: Nine Cold Prospects Get on the Phone This Thing Called Follow-up Sending on Behalf The Immediate Thank You Call. Capital & Major Donors

Elusive Prospects

A Small Change

We all have those prospects which we can never get on the phone. It is almost always difficult to connect with a new prospect as nobody likes to receive a phone call from a stranger. If these are prospects that could be movers and shakers for your organization, think carefully about who calls them. Capital & Major DonorsI had a great question in my post, This Thing Called Follow-up , and I wanted to provide a bit more of a comprehensive response.

Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

About 1 1/2 years ago I introduced the concept of Engagement Calling as the best way to land appointments with highly qualified, major gift donor prospects (much better than cold calling). Engagement calling, not cold calling!

Prospecting and Asking the Right Questions

A Small Change

Good prospect research can be invaluable but needs to be paired with good question asking. but if you do not talk with your donor and learn about their family, interests, current situations your research is useless. Capital & Major Donors asking questions

[Guest Post] Improve Your Nonprofit’s Fundraising with Prospect Research

Fundraising Coach

I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. Improve Your Nonprofit''s Fundraising with Prospect Research. What is prospect research?

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit! What is prospecting?

Why your donor prospects lie to you and won’t accept your outreach

iMarketSmart

Your major gift and legacy gift donor prospects feel the same way. They call the donor prospect and say something like, “I just wanted to thank you” or “I just wanted to update you.” ” Here at MarketSmart, we’ve even had tons of donors say they left an organization in their legacy plans or that they were interested in making a major gift. So how can you help your donors move themselves from interest to desire?

I Am Not A Prospect

A Small Change

I am not a “prospect&#. But, please don’t call me a prospect. To me, the word “prospect&# minimizes my potential contribution to your organization by narrowing it to a single concern. It implies a one-dimensional relationship that, at its worst, just involves the “prospect&# of a donation. Each time I read the term “prospect&# in non-profit-related literature, I wince a little… and feel somewhat objectified.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. You might have a team behind you that conducts prospect research. So before a donor is placed on your caseload you need to qualify them.

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7 simple steps to qualify your donors

iMarketSmart

Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. A good practice is to run yourself through the prospecting tool first. Creating a Donor Prospect Profile. Your own donor database. Google the prospect’s name.

The 3 types of planned giving prospects

iMarketSmart

Disclosers – For these folks (breaking into two basic categories) you need to remember that, unless their gift is irrevocable, they are still prospects. Never disclosers – Many of your best prospects will never disclose their gift intentions.

The 4 Best Places to Find New Major Donors for Your Non-Profit

Wild Woman Fundraising

Nearly every non-profit I have ever worked with has the same item on the top of its fundraising wish-list: find new major donors to give to our organization. Yet almost all of those non-profits have trouble finding mega-donors. People won’t refer new donors to you unless you ask.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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Why you need to focus on the most qualified donors

iMarketSmart

Because… the world is quickly becoming one that has fewer donors giving more. They don’t just identify prospects with wealth screening. They don’t even care if a prospect gave to a similar organization. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. Focus.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. We train them to reach out to prospects as soon as they’re identified.”

Quality vs. Quantity: Which is better for selecting fundraising prospects?

iMarketSmart

I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. The real drivers of growth (or in our case, giving) are deep connections with customers (donors) on an emotional level.

Do You Have a Whites-Only Prospect List?

Non Profit Marketing 360

If, in fact, minorities (and particularly Hispanics) are increasing faster than whites, have nonprofits made the right moves to tap these potential donor pools? The post Do You Have a Whites-Only Prospect List? Cartoon by Thomas Nast.

Who is a nonprofit major gift prospect?

Get Fully Funded

Who Is A Major Gift Prospect ?? The wrong assumption that many people make — and one that can become a major time waster — is that an organization’s prospect list should contain the names of every conceivable wealthy person. But the distinction is whether they are likely to become “prospects.”. You can have a long list of wealthy people, but unless they meet the criteria, they’re not “Prospects.” Thanks to my guest Hank Lewis for today’s post.

5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. I love how easy they make it for nonprofits to do the research that helps you treat your donors well and raise the money you need to fund your mission.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. No matter what you and your prospect researcher believe you know, it ain't 100% accurate! Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach.

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Prospect Research and the Consideration Continuum with Kelley McGeehan (Season 2, Episode 8)

iMarketSmart

She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her business as well as some more prospect research topics. Prospect researchers and MarketSmart [19:46].

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. 1: Choosing and Organizing Your Prospects. Automate mailings to selected donors.

How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%

iMarketSmart

I believe major and legacy gift fundraisers reaching out to donor prospects in a timely manner will garner the same results— they'll be 700% more likely to have a meaningful conversation with them. You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’? Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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Question: Who’s a Good Prospect?

A Small Change

It is tremendously difficult to understand who to prospect and who not to prospect. How do you figure out who is a good prospect? Do you get referrals from donors who already love the organization? How can I most appropriately use my time in prospecting and talking with donors? Donor Prospecting- What is the Point? Prospecting and Asking the Right Questions Prospecting New and Existing Donors.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

The main question they face: How to get enough quality/responsive names to build a donor base? Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization. Empower donors so they feel like they are “righting wrongs.”

Most planned gift prospects don’t ever want to meet you

iMarketSmart

Most planned gift prospects actually don’t ever want to meet you. The post Most planned gift prospects don’t ever want to meet you appeared first on MarketSmart | . That’s right.

4 things you need to know to qualify your major gift and planned gift prospects

iMarketSmart

Recommendations: >> 8 Surefire Ways to Run a Successful Fundraising Campaign. >> 7 Key Questions for Qualifying Your Major and Planned Gift Prospects. The post 4 things you need to know to qualify your major gift and planned gift prospects appeared first on MarketSmart, LLC |. What follows are the 4 things you need to know in order to close more gifts faster: 1. Who has the capacity to give. Why they care. When you should reach out to them. What you should say.

3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. Keep more of your donors with thank you videos!

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Finding Prospects, Building Relationships, Enticing Investors

Fundraising 123

An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects. Set your priorities and have a master prospect list ordered in importance. Ordering a prospect list alphabetically won''t do you much good if your best prospect''s last name begins with a "z." What about the 10 best prospects after that, and the 20 best after that?

Why fundraisers shouldn’t be making friends with donors

iMarketSmart

And other donors, the ones with means, the ones who already gave A LOT OF THEIR MONEY to her organization, funded all of that. Those donors (funders) make up only 12% of her database and their gifts amount to 83% of her organization’s revenue. In fact, just 4% account for almost 50% of all donor dollars. All donors deserve that. But some donors deserve the VIP experience because of what they gave and what they are capable of giving. A true story.

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The Power of the Premium: Convincing Prospective Donors to Give

Fundraising 123

Each group tested a premium offer to prospective donors against a non-premium control offer as part of their 2008 end-of-year fundraising efforts. Tough economic times are forcing non-profits to become even more aggressive about fundraising. Now is the time to hone your online fundraising strategy and pull out all the stops to recruit new supporters.

What’s stopping you from communicating with your legacy giving prospects?

iMarketSmart

Getting a single email, letter or telephone call out to a legacy giving prospect isn’t always easy. ” What’s holding you back from communicating more with your donors about legacy giving?

Why QUALIFYING donors might be the silver bullet you’ve been looking for

iMarketSmart

First, there’s a lot of talk about donor retention these days. . I believe it’s critically important to retain donors with awesome stewardship. But sometimes I wonder, should we retain every single donor? After all, stewardship costs money and aren’t some donors more valuable than others? There’s also been a lot of talk about donor identification. Smart fundraisers know that qualifying donors ensures efficiency and effectiveness.

Why Marketing Only to Older Planned Giving Prospects is a Bad Idea

iMarketSmart

One of the most foolish things a nonprofit can do is to only focus their planned giving marketing efforts on older prospects. In this study of donors from 40 different organizations, the average “giving intentions” among research participants (donors) was scored at 29.93