10 Organizations Leading The Way This Mental Health Awareness Month


Whether you are looking for a quality organization to support this month, or a good example of fundraising, volunteer management, and advocacy best practices for nonprofits, this list is a great place to start.

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5 Features Environmental Organizations Need From Their CRM


In this series, we’ll be exploring the unique concerns that organizations in different fields consider when searching for a CRM software. This month we’re talking about an area near and dear to all of our earth-loving hearts: environmental organizations. Offline Organizing Capability.

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Donor Advised Funds – Episode 12


On today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6

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Is it time to dump donor ‘scores’?


It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach. Because I invented the system for surveying and tracking donors. Your donors want to find meaning in their lives.

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3 Questions Environmental Organizations Should Ask When Evaluating a CRM


A new solution will need to offer all of the unique features that you require, taking the specifics of your organization’s size, structure, and mission into account. For environmental organizations, these are three questions that should be asked about any potential new CRM.

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Is Your Organization Really Donor-Centric?

The Agitator

There’s a quick test to determine whether a fundraising organization is truly donor-centered or not. If, as is so often claimed (“we’re donor-centric”), the donor is truly the king or queen, then power will reside with those charged with interacting the most with current donors.

Dining With Donors

The Agitator

Which, of course, got me thinking about donor-centricity. I thought about how the comparison between the old, rigid glass Heinz bottle and the new squeezy version perfectly illustrates the difference between an Organization Centric approach and a Donor Centric approach.

Is donor qualification more important than donor identification?


If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. The term donor-centered is pretty self-explanatory. Can your organization pass the donor-centered test? Your organization may be great, but let your donors figure that out.

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7 simple steps to qualify your donors


Does their life story entwine somehow with your organization’s mission? Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact.

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Your Organization’s Superhero

Kivi's Nonprofit Communications Blog

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s talking about shifting the responsibility of your cause onto the donor’s shoulders.

19 reasons why nonprofit donor surveys are awesome


Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. Oh, and here’s our ad promoting our nifty little donor survey tool.

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#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

Given how much time, energy and effort tends to go into organizing fundraising events, I thought we might start with one question: Just what is a “fundraising” event? In this case, well over $100,000, and all that from a single donor.

How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

Top 10 reasons why donors like taking donor surveys


Here are the top 10 reasons why donors like taking donor surveys: 1. They want to complain about how your organization hurt them sometime in the past. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | .

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Does your organization deliver quality?


Quality is expected — from your donors, non-donors, workers, volunteers, board members and everyone else. Quality might even be expected from the very people your organization aims to help since those same people could someday become your best supporters. About quality….

Designing A Customer-Centric Organization

The Agitator

In his posts on ‘donor centricity’ ( start here and use the links !), As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening.

Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Receiving services from your organization versus receiv ed services from your organization versus no services.

Bursting the Organization-Centric Bubble

The Agitator

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that…. American donors are more valuable to American nonprofit organizations than the organizations are to the donors.”.

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

To truly be successful, you need to nurture a customer obsession culture within your organization.”, ” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture? That’s Organization-Obsessive.

Whom Do You Serve: Donor or Organization?

A Small Change

As we talked about our opportunity to serve donors, she said one of the keys to successful and meaningful fundraising is to remember to serve both the organization and the donor. It comes naturally for most people to serve the organization they work for. How often do we look out for the best interests of the donor? We should treat each donor in the same spirit as we would care about someone our nonprofit is serving. Reasons Your Organization Should Blog.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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Can your organization be Great?

Get Fully Funded

You’ve got to have a good Executive Director in place to keep the organization moving forward. But what about people who are already working for your organization who are stuck in the status quo? I read “Good to Great and the Social Sectors” recently.

#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Non Profit Marketing 360

Those features – of which Timeline is perhaps creating the most buzz – will be hidden until 30 March if you wish, so you have time to play with the features and prepare your organization’s new public face.

Getting a Fresh Start for Your Organization

The Agitator

You can even reference this in your asking, priming the donor to be more accepting of something November Clarissa wouldn’t have done. Your donors will be more accepting of you working to be better if they are simultaneously trying to become their best selves.

Can Your Monthly Donors Be Held Hostage?

The Agitator

As technology changes and competition increases, many organizations are switching CRM database vendors and credit card payment processors. Our goal is simple: Encourage as many organizations to build monthly giving programs –now.

Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

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5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? A good database won’t be free, but there are affordable options for small organizations. You can segment your mailing lists by current donors, monthly donors, lapsed donors, event attendees, etc.

Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? You''re probably already thinking about your response.

How Well Do You Know Your Donors?

Ann Green

You already have a core group of donors and other supporters, but how well do you know them? Why do your donors give to your organization? Donors are not just money machines. Do you know why your donors give to your organization?

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. Currently, new donor retention is at 17.6%. . Nonprofit did not inform donor how it used donations.

3 reasons why your donors and donor prospects won’t call you back.


Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. But her donors couldn’t see that and they weren’t calling her back. ” She continued saying, “after all, they left our organization in their estate plan” (as if that meant the donor should be more likely to respond to her outreach). Frustration!

Segmenting Your Donor Services

The Agitator

Every donor is worthy of respect. And yet, for charities, not all donors should be treated the same. I suggest a congressional approach to donor services: waiting until the last possible moment to act, then doing someone that no one understands and everyone claims to hate.

Why Your Organization Needs to Change


Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience).

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Help your supporters find your organization on Facebook. This week we want to help you and your organization make the most of the new feature by prepping the content you post on Facebook. Take time to review what Categories and Subcategories you have given your organization as well.

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An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan


You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Meet with the donor. Learn about the donor’s story so you can understand why they planned a gift (people like to be heard).

How to Attract and Keep More Monthly Donors


Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. and not On behalf of X organization.