Donor Advised Funds – Episode 12


On today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6

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Should your donors be given a chance to “tip” your organization?


Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

Are you in love with your organization’s mission?


If you are not in love with your mission, you can’t expect your donors to love it. Therefore, if you are not in love with your mission, you owe it to yourself, your colleagues and your donors to do one of two things: Learn to love it. The post Are you in love with your organization’s mission? It’s all about love.

7 simple steps to qualify your donors


Does their life story entwine somehow with your organization’s mission? Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact.

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Is donor qualification more important than donor identification?


If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. Currently, new donor retention is at 17.6%. . Nonprofit did not inform donor how it used donations.

Your Organization’s Superhero

Kivi's Nonprofit Communications Blog

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s talking about shifting the responsibility of your cause onto the donor’s shoulders.

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

To truly be successful, you need to nurture a customer obsession culture within your organization.”, ” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture? That’s Organization-Obsessive.

19 reasons why nonprofit donor surveys are awesome


Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. Oh, and here’s our ad promoting our nifty little donor survey tool.

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How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

Top 10 reasons why donors like taking donor surveys


Here are the top 10 reasons why donors like taking donor surveys: 1. They want to complain about how your organization hurt them sometime in the past. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | .

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#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

Given how much time, energy and effort tends to go into organizing fundraising events, I thought we might start with one question: Just what is a “fundraising” event? In this case, well over $100,000, and all that from a single donor.

Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Receiving services from your organization versus receiv ed services from your organization versus no services.

Does your organization deliver quality?


Quality is expected — from your donors, non-donors, workers, volunteers, board members and everyone else. Quality might even be expected from the very people your organization aims to help since those same people could someday become your best supporters. About quality….

Designing A Customer-Centric Organization

The Agitator

In his posts on ‘donor centricity’ ( start here and use the links !), As he has put it, just using the word ‘you’ in every other sentence doesn’t make your fundraising program donor centric. The true magic ingredient of donor centricity is listening.

Bursting the Organization-Centric Bubble

The Agitator

If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that…. American donors are more valuable to American nonprofit organizations than the organizations are to the donors.”.

3 reasons why your donors and donor prospects won’t call you back.


Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. But her donors couldn’t see that and they weren’t calling her back. ” She continued saying, “after all, they left our organization in their estate plan” (as if that meant the donor should be more likely to respond to her outreach). Frustration!

Getting a Fresh Start for Your Organization

The Agitator

You can even reference this in your asking, priming the donor to be more accepting of something November Clarissa wouldn’t have done. Your donors will be more accepting of you working to be better if they are simultaneously trying to become their best selves.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. Thus, you must collect them from your donors before you know if they are valuable. Interactions with the organization like pet adoption. Rather, the identity value lies in matching the message to the donor.

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Which Donor Database is Right for YOU?

Wild Woman Fundraising

Last month I co-moderated the Small Nonprofit Chat (#smNPchat), created by Pamela Grow, and we had lots of people in the chat talking about donor databases. And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU?

Whom Do You Serve: Donor or Organization?

A Small Change

As we talked about our opportunity to serve donors, she said one of the keys to successful and meaningful fundraising is to remember to serve both the organization and the donor. It comes naturally for most people to serve the organization they work for. How often do we look out for the best interests of the donor? We should treat each donor in the same spirit as we would care about someone our nonprofit is serving. Reasons Your Organization Should Blog.

Can your organization be Great?

Get Fully Funded

You’ve got to have a good Executive Director in place to keep the organization moving forward. But what about people who are already working for your organization who are stuck in the status quo? I read “Good to Great and the Social Sectors” recently.

#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Non Profit Marketing 360

Those features – of which Timeline is perhaps creating the most buzz – will be hidden until 30 March if you wish, so you have time to play with the features and prepare your organization’s new public face.

Better Data, Better Donors


Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. . Donor Spotlight.

Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. Are donor service personnel properly trained, recognized and compensated within the organization?

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie. One of the points Kevin made yesterday is that organizations are differentiating themselves by creating donor journeys based on donor identity.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

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Are All Donors Major Donors? In Social Medialand, Yes!

Social Media Bird Brain

Image via Advisor to Superheroes Over at A Small Change, Jason Dick had an interesting idea: how about treating every donor as a major donor? You''re probably already thinking about your response.

Why you need to focus on the most qualified donors


Because… the world is quickly becoming one that has fewer donors giving more. They don’t even care if a prospect gave to a similar organization. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. Focus.

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Have I mentioned how self-actualization ties in with why donors give?


Donors aim for self-actualization and giving helps them make progress toward that goal. You need to help them reflect on the amazing things they accomplished through your organization. Related: >>Podcast Episode – Engagement Fundraising: Season 1, Episode 9: Donor Wants, Needs, and Interests. >>Why Why you need to know the difference between your donor’s implicit vs. explicit needs.

How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about the impact and the results of their gift. .

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3 questions every major donor asks themselves after they give


Would my money yield more impact if I gave it to another organization?”. “Do Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Why fundraisers shouldn’t be making friends with donors


She had been working for an organization for almost two and a half years and she said, “You know, I think over time I must have met with about 100 people. So, she spent a lot of time—A LOT OF TIME—with people that she adored and who adored her and her organization. And other donors, the ones with means, the ones who already gave A LOT OF THEIR MONEY to her organization, funded all of that. In fact, just 4% account for almost 50% of all donor dollars.

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6 major donor expectations you simply cannot ignore


Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Dialogue.

The 4 levels of donor commitment according to Mal Warwick


In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. They might become donors if you give them enough value but it’s doubtful. They have given on multiple occasions and could be monthly donors.

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Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.