How ‘Sustainable’ Is Your Organization?

The Agitator

Once upon a time, the question of the ‘sustainability’ of a nonprofit — the ability to deliver services over a long period — was largely limited to foundations and mega-donors concerned that their funds were being put to long and lasting use.

Is Your Organization Really Donor-Centric?

The Agitator

There’s a quick test to determine whether a fundraising organization is truly donor-centered or not. If, as is so often claimed (“we’re donor-centric”), the donor is truly the king or queen, then power will reside with those charged with interacting the most with current donors.

Trending Sources

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to complain about how your organization hurt them sometime in the past. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | .

Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

Tips 52

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. They might become donors if you give them enough value but it’s doubtful. They have given on multiple occasions and could be monthly donors.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

Jobs 49

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!

Donors 110

Your Organization’s Superhero

Kivi's Nonprofit Communications Blog

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s talking about shifting the responsibility of your cause onto the donor’s shoulders.

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. What the average organization’s donor base looks like? The Individual Donor Benchmark Report answers all those questions and more.

Rate 97

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Very little on factors that make a big difference for smaller organizations. Surveying 662 completed questionnaires from organizations that generate income under $10 million, and coupling that with. Fundraising philosophy/profession Major donors Nonprofit management Research premium

Why not create a donor appreciation department?

iMarketSmart

Does your organization really appreciate its supporters? Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors.

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

What does it mean to be donor-centered? It means focusing on your donors’ needs and interests and taking into account that not all donors are the same. A lot of donor communication is not donor-centered. and not On behalf of X organization.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Donors want and need to be treated like the unique people that they are. The effective and efficient solution is segmenting your donors. Sarah Tedesco.

Creating Great Donor Experiences

The Agitator

Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers. I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.”

7 Techniques to Boost Donor Engagement

Fundraising Coach

Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement. Be genuine when asking donors to engage.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Donor retention / loyalty / commitment Fundraising analytics / data premium

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Before engaging in the 6 tactics below, you should organize your monthly giving program: Name it. You must recruit donors. Launch a Monthly Donor Campaign in January.

Online 117

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 8- What do they hope your organization will do with their money?

Plan 68

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Meet with the donor. Learn about the donor’s story so you can understand why they planned a gift (people like to be heard).

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

Plan 69

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. 1: Choosing and Organizing Your Prospects. 3: Retaining the Donors.

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization? Proving impact only assures donors that you’re doing good with their money.

What are your nonprofit organization’s assets?

Get Fully Funded

What are your organization’s assets? Large donor base. Incredible organization name recognition (like Habitat for Humanity). Well-known local, regional, or national celebrity who supports your organization. What are your nonprofit organization’s assets? Step one in the Simple Success Fundraising Plan is to identify your assets. They are things that you have going for you that you can leverage in your plan.

Simple Segmentation For Smaller Organizations

The Agitator

Sadly, only a fraction of that time is generally spent assessing who among the organization’s donors should receive the offer and why. Fundraisers spend a lot of time developing the offer – writing (and rewriting, and rewriting, and rewriting) an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating whether that cuddly polar bear premium is more compelling than a furry dolphin.

No donor wants to make a donation

Fundraising Coach

The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. Get your organization out of your nonprofit's storytelling. Instead, tie the donor directly to the impact.

Why Donors Drop Out

The Agitator

Carefully study Bloomerang’s “Donor Loyalty” chart below. With the exception of ‘death and ‘poverty’, nonprofits by their own actions — or lack of them — control whether a donor stays or goes. We are so thrilled that you have been such a loyal donor.

Get More from Your Donor Database

Getting Attention

To get a full and accurate 360-degree view of your constituents’ habits, actions and preferences, feed in data on every way they touch your organization (and vice versa) across all channels (website, social, direct mail, telemarketing, physical store, etc.),

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The post How fast do you respond to your major and planned gift donors’ needs?

Is Peer Fundraising Right for Your Organization?

Nonprofit Marketing Blog

This is a good sign for most nonprofits, because in addition to the funds raised, peer fundraising campaigns allow causes to extend their reach far beyond their core network, raising awareness and attracting new donors. The power of peer giving is hard to ignore.

Stop Driving Your Donors Away

The Agitator

Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before , nearly 20% of all donors who drop out quit because of lousy donor service. Sadly, this essential ingredient in the retention recipe gets short shrift in most organizations.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Whether you’re a small nonprofit that’s just started receiving donations online or you’re a larger organization with a strong digital presence, you can stand to benefit from the six marketing strategies we’re going to outline in this series. Segment Your Donors. Loyal donors.

Where are your donors going if not to you?

iMarketSmart

Oddly, for each organization, they are losing more donors than they are acquiring. So where do you think all the donors are going? Related Posts. >> 16 experts tell you how to keep your donors wanting to come back. >> Words That Work: The Phrases That Encourage Planned Giving.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Survey your donors: This is my favorite.

19 reasons why nonprofit donor surveys are awesome

iMarketSmart

Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. Oh, and here’s our ad promoting our nifty little donor survey tool.