Are you in love with your organization’s mission?

iMarketSmart

If you are not in love with your mission, you can’t expect your donors to love it. Therefore, if you are not in love with your mission, you owe it to yourself, your colleagues and your donors to do one of two things: Learn to love it. The post Are you in love with your organization’s mission? It’s all about love.

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

Trending Sources

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to complain about how your organization hurt them sometime in the past. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | .

Is Your Organization Really Donor-Centric?

The Agitator

There’s a quick test to determine whether a fundraising organization is truly donor-centered or not. If, as is so often claimed (“we’re donor-centric”), the donor is truly the king or queen, then power will reside with those charged with interacting the most with current donors.

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Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

Can Your Organization Pass the Donor-Centered Test?

Ann Green

I recently received a newsletter from an organization that focused mainly on themselves, then their clients, and then barely mentioned their donors. There’s no question this organization does good work, but their newsletter failed the donor-centered test. The term donor-centered is pretty self-explanatory. Can your organization pass the donor-centered test? Your organization may be great, but let your donors figure that out.

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. They might become donors if you give them enough value but it’s doubtful. They have given on multiple occasions and could be monthly donors.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Last month I co-moderated the Small Nonprofit Chat (#smNPchat), created by Pamela Grow, and we had lots of people in the chat talking about donor databases. And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU?

6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Dialogue.

Has your organization put you in a position to succeed?

iMarketSmart

And yet one more should engage directly with the major and planned gift donors. The post Has your organization put you in a position to succeed? The private sector figured out a long time ago that a salesperson should never generate their own leads.

The Most Important Step in Donor Acquisition

The Agitator

So, we’ll be using this week to explore the proper onboarding of new donors from that event and the overall importance of proper onboarding generally. In the UK eight of the largest charities are losing donors faster than they acquire them by a rate of 5 to 3.

Why not create a donor appreciation department?

iMarketSmart

Does your organization really appreciate its supporters? Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors.

Is Your Organization Donor-Centered? Find Out by Taking This Quiz

Ann Green

What does it mean to be donor-centered? It means focusing on your donors’ needs and interests and taking into account that not all donors are the same. A lot of donor communication is not donor-centered. and not On behalf of X organization.

Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. Don’t ask if you can drop by to tell them what your organization is doing. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

Here’s his list: It isn’t about your organization or its needs. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. They reflect your organization’s future and destiny.

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

Do you care more about your legacy society than the donors in it?

iMarketSmart

Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. . Look online and try to determine the benefits of joining any legacy society and you’ll see that too many provide very little real, meaningful value to the donors. Some just give donors a pin and a newsletter. Others don’t do anything for the donors except put them on a list in the annual report (sometimes without their permission).

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

The post 5 Ways to Get Your Major Donors to Refer You and Your Organization to Others appeared first on MarketSmart. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Meet with the donor. Learn about the donor’s story so you can understand why they planned a gift (people like to be heard).

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. Mazarine Treyz: Hey, everybody. Welcome.

Your Organization’s Superhero

Kivi's Nonprofit Communications Blog

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s talking about shifting the responsibility of your cause onto the donor’s shoulders.

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 8- What do they hope your organization will do with their money?

Plan 75

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

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4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

Where are your donors going if not to you?

iMarketSmart

Oddly, for each organization, they are losing more donors than they are acquiring. So where do you think all the donors are going? Related Posts. >> 16 experts tell you how to keep your donors wanting to come back. >> Words That Work: The Phrases That Encourage Planned Giving.

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization? Proving impact only assures donors that you’re doing good with their money.

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Very little on factors that make a big difference for smaller organizations. Surveying 662 completed questionnaires from organizations that generate income under $10 million, and coupling that with. Fundraising philosophy/profession Major donors Nonprofit management Research premium

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. What the average organization’s donor base looks like? The Individual Donor Benchmark Report answers all those questions and more.

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How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The post How fast do you respond to your major and planned gift donors’ needs?

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Donors want and need to be treated like the unique people that they are. The effective and efficient solution is segmenting your donors. Sarah Tedesco.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. . Donor Spotlight.

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Survey your donors: This is my favorite.

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

Getting a Fresh Start for Your Organization

The Agitator

You can even reference this in your asking, priming the donor to be more accepting of something November Clarissa wouldn’t have done. Your donors will be more accepting of you working to be better if they are simultaneously trying to become their best selves.