Direct Mail And Hurricanes

The Agitator

Postal Service is wondering, “Should I mail or not mail?” ” To The Agitator , with its roots in direct mail, this is both a donor-centric question and an organization-centric one.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

How Often Should We Mail that Newsletter?

Kivi's Nonprofit Communications Blog

I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Tom Ahern will show you how to do that in the Donor Newsletters That Raise More Money training week after next.).

Direct Mail Is Here to Stay (and How)

EveryAction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way via their mailbox?

Raising Money with Direct Mail and Donor Newsletters

Kivi's Nonprofit Communications Blog

In August, Tom will teach the fourth round of Direct Mail for Small Nonprofits , which is all about getting your appeal letter into tip top shape. In September, Tom is presenting a new topic — one that is even nearer and dearer to my heart: Donor Newsletters that Raise More Money.

Direct Mail is not Yet Dead

The Agitator

None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. So here are my arguments for continued use of the mail. Mail is where more donations come in. Mail retains donors (slightly) better. The same survey found that 31% of first-time offline donors will retain. Only 25% of new online donors will. Ending mail acquisition is a flop. New donor revenue dropped by $11.3 Mail lifts all boats.

Direct Mail + Online = Results

The Agitator

One that recently caught my attention is titled: The Direct Mail Paradox and how you are losing donors. These guys are mobile fundraising zealots, and so I expected their infographic would trash direct mail. And indeed they started a bit on that note, with this observation: “ For most people, direct mail is annoying (BTW, this is the. Direct mail Integrated fundraising and marketing Mobile marketing and fundraising Online fundraising and marketing premium

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

#FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

Non Profit Marketing 360

Online donations are certainly growing, but as a recent report from Blackbaud demonstrates, long-term support and larger donations still mostly come from responses to direct mail, even if initial support comes online. Those gifts also tend to be higher than first-time mail-in donations.

When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

Those who make the “never stop asking” argument often cite examples of donors who gave only a few relatively small gifts on a sporadic schedule, but who end up leaving a rather large bequest. What’s the risk of continuing to mail to people who aren’t responding? Simply search “reactivating lapsed donors” or “donor retention” online and you’ll find tons of advice.

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The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. Keep more of your donors with thank you videos!

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Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Learn more about direct mail training.

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. Your relationship with the major donor has developed to a place where you have a substitute communication and ask strategy to replace the direct response communication.

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Otherwise, it’s just “junk mail”. If you use your data to send the right person, the right offer, at the right time, direct mail will deliver an exponential return on your investment.

When Will Direct Mail Die?

The Agitator

From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium I just read a blog post by a fundraising youngster, Derrick Feldmann.

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

Are your letters to major donors and donor prospects any good?

iMarketSmart

Direct mail is NOT dead! However, ‘ spray and pray ‘ direct mail should be! Long live one-to-one, highly relevant, personalized communications— including direct mail letters! Direct mail letters are powerful because, when done right, they make donors feel good.

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Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” Check our postings under 'donor retention'.]. He also notes that expire mailings also went up 7%.

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In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? If you are interested in Tom critiquing your direct mail appeal, sign up for our Direct Mail for Small Nonprofits e-clinic in May.

Speaking Up For Mail

The Agitator

Bonnie Catena of Amnesty USA offered this comment, which I thought deserved your attention … “All great food for thought as we continue to wade through the plethora of media options we fundraisers have for donor communication, stewardship and solicitation. I’m compelled to note, however, that the vast majority of individual donor income for most non-profits is raised through the mail. (At The rest is direct mail, telemarketing and sustainer.)

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Starting Over #5: Growing Without Direct Mail

The Agitator

Personal solicitation of major donors? Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand.

The Dangerous Dictum Of “Mail More, Make More”

The Agitator

Perhaps no myth is potentially more dangerous for the long-term health of an organization than the clichéd dictum: “Mail more, raise more.” It leads to the callous abuse of donors whose rising disaffection level is generally unheeded until it’s too late. I love home remedies and old folk tales. They have their place in the Farmer’s Almanac and on embroidered wall hangings, but they’re grossly over-used and too often accepted as ‘truth’ or ‘best practices’ in fundraising.

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Direct Mail Survives At American Cancer Society

The Agitator

That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) an opportunity to give a direct mail gift. Remove the American Cancer Society direct mail donors from all exchange universes.

Why You Shouldn’t Give Up on Direct Mail

Ann Green

You may think direct mail is a relic of the past or you don’t use it much because it’s too expensive. Direct mail is still a viable way to communicate with your donors. Listen to your donors. Some donors prefer to hear from you by mail.

6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. They might not live at the same place they lived 5 or 6 months ago, and another 6 months down the line they might live in a totally different city, so there’s a good chance they’re going to miss your year-end appeal and other mail pieces. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded.

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Entice Your Donors With Visual Stories

Ann Green

In these days of information overload, it can be hard to get your donors’ attention. Written stories are great, but since donors get so many messages from different sources they may not want to read another word. . You can capture your donors’ attention in an instant with a great photo.

Letting Go of Donors

The Agitator

A couple weeks ago, I argued you haven’t truly acquired a donor until you get permission, information, or a second gift. Now let’s talk about the other end of the spectrum – when does your relationship with a donor end? Mail, on the other hand, may often be cost-prohibitive.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Tom’s post on the Obama campaign’s email testing prompts me to weigh in on one of the least understood and woefully mis-practiced skills in the direct response fundraiser’s repertoire – direct mail testing.

Don’t Ignore Your Donors This Summer

Ann Green

This is often a quieter time for most nonprofits, but you don’t want to be too quiet and ignore your donors. You should be communicating with your donors at least once a month and that includes the summer months. This is a donor communication win-win. Summer is almost here, yea!

How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact, I love direct mail too. Stop looking for ways to prove the general view that direct mail works.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? I like to say, “Be donor-centric. What do your donors think? Do they put up with your direct mail? Consider this: Is your new donor retention rate high? Will you sell your list of new donors?

Are You Shortchanging Your Donors?

Ann Green

Your donors made a commitment to your organization by giving to you. Donors have a choice. Donors can also choose to stop giving to your organization and this could happen if you shortchange them by not giving them the recognition and appreciation they deserve.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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Direct mail envelopes–five ideas for nonprofit fundraising

ImpactMax

of the direct mail we get, unopened. A good half of my direct mail is from nonprofits and, even in my modestly generous home, nine out of 10 new appeals go unopened into the recycling bag. Remember, direct mail is a science, not an art. Understand the motivations of your donors.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Are they donor-centric? Have you compared the results of your direct mail efforts with the results attained from other channels?

Donor Communications Control

The Agitator

I think this person is likely to be on your donor file…. …She’s an average-ish donor – she gives to six different organizations ( in the US Russ Reid’s Heart of the Donor Survey says six; Apogee says three in the last year and 10 over their lifetime, so this is a decent middle-of-the-road guess). The amount of mail she gets from these six organizations seems wasteful – about 100 pieces all told last year. All for six gifts that aren’t made through the mail.

How You Can Print and Mail Without Breaking Your Budget

Ann Green

In my last post I wrote about Why You Shouldn’t Give Up on Direct Mail Some nonprofit organizations try to save money by cutting back on printing and mailing, but that could be a mistake if your donors prefer to hear from you by mail. Comcast Direct Mail Fail.

Donor target ask amounts offend me

iMarketSmart

How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. First, you should qualify the donors for your caseload (portfolio). I think unless you already know the donor, presupposing is dreaming. Is donor qualification more important than donor identification?

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6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

One of the points Kevin made yesterday is that organizations are differentiating themselves by creating donor journeys based on donor identity. The University of Kent (best known as where Superman’s adoptive parents studied) did a report called “ How Donor Choose Charities.”

Improving Donor Communication: A Q&A Guide for Nonprofits

Ann Green

One of the most important assets of a nonprofit is its donors. Donors are crucial to the growth of your nonprofit, so it is key to both attract new donors while also keeping up relationships with previous donors. How can I learn more about my donors?

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Direct Mail Package 101

The Agitator

An experienced direct mail copywriter, with a proven track record, can command thousands of dollars for creating a direct mail package. Any nonprofit attempting to mount a direct mail campaign should think about whether your campaign can afford a seasoned copywriter. As a rule of thumb, I might pose that if it can’t, then maybe you should re-consider whether direct mail is the right medium for you … if only because your scale doesn’t warrant the investment.