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Top 10 reasons why donors like taking donor surveys


Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have! Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? That’s fundraising 101. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in.

Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. Educating is not fundraising. Or fundraising? The same is true with fundraising. Ask Fundraising Secrets ask education

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. Remember to thank your donors.

The 4 levels of donor commitment according to Mal Warwick


For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

Why not create a donor appreciation department?


Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. The post Why not create a donor appreciation department?

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. What you may not know though, is how few organizations do donor communications well. How do you nurture and energize your donors?

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How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. What the average organization’s donor base looks like? The Individual Donor Benchmark Report answers all those questions and more.

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I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors


First I think you’ve got to assess your fundraising strategy. Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Populist fundraising will sink your ship.

Your donors want to find meaning in their lives. But are you helping them?


I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

Show some donor appreciation!


The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under


A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Donor retention / loyalty / commitment Fundraising analytics / data premium

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Donor Psychology: Do you know what really makes your supporters feel good?


Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization?

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Donors want and need to be treated like the unique people that they are. The effective and efficient solution is segmenting your donors. Sarah Tedesco.

3 things every fundraiser needs to consider before they talk politics in front of their donors


I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

Do you know the names of your donor’s influencers?


Your job as a facilitator (fundraiser) is to recognize that each supporter’s reason for giving is as unique as his or her fingerprints. Don’t ever forget them and don’t ever forget how they connect each donor to your mission. Then reconnect them to your organization’s mission and to reasons why the donors might want to support your cause. It is your job to help your donors remember past life experiences. It is your job to help your donors connect the dots.

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5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. Segment donors to create more personal interactions.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. You must recruit donors. Photo Credit:

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6 reasons why some donors prefer to stay anonymous


They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). >> Fundraising vs. Facilitating. >>

How fast do you respond to your major and planned gift donors’ needs?


Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The post How fast do you respond to your major and planned gift donors’ needs?

35 amazing ways to engage and involve your donors and supporters


Recommendations: >> 13 Ways To Engage Major Donors. >> >> Find Ways To Engage With Your Donors. >> >> The Definitive List of Engagement Fundraising Channels. >> >> Five Resources to Help You With Donor Engagement. The post 35 amazing ways to engage and involve your donors and supporters appeared first on MarketSmart | .

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

Join us this week for Writing a Donor-Centered Website with Tom Ahern. So any number of things can detract a potential donor from completing the donation: What you say and how you say it. Like all of your communications, your website needs to focus on your potential donor.

Putting the Donor in Control of Fundraising

The Agitator

Much of what we fundraisers practice and preach will eventually be shown to be wrong or out of date. requiring charities to get donors’ permission to make future solicitations. Some of us believe that the new and hopeful antidote to these trends and events is to put the donor in control. For organizations to become ‘donor. Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research premium

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

4 things that this thank you note does right: 1) It’s personalized with the donor’s first name. This is absolutely KEY to getting a donor’s attention and get them to keep reading. Know your donor and make them the hero of the story!

Why fundraisers should take some lessons from stockbrokers


Major donors stop giving for those very same reasons. Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Similarly, donors don’t give to nonprofits. >> Donor offer value checklist.

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Last month I co-moderated the Small Nonprofit Chat (#smNPchat), created by Pamela Grow, and we had lots of people in the chat talking about donor databases. And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU?

Protecting Donor Privacy

The Agitator

And I’m sure a few nonprofit leaders and fundraisers will see the parallel between government’s attempt to crack a murderer’s iPhone and the resistance of Tim Cook, Apple’s CEO, to their attempt, and the efforts of some government officials to compel public. Efforts by the F.B.I.

6 big recommendations from Abila’s donor loyalty study about content.


Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Survey your donors: This is my favorite.

Where are your donors going if not to you?


Oddly, for each organization, they are losing more donors than they are acquiring. So where do you think all the donors are going? Related Posts. >> 16 experts tell you how to keep your donors wanting to come back. >> Words That Work: The Phrases That Encourage Planned Giving.

What’s your fundraising asking style?


According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?

Are face-to-face meetings with donors overrated?


I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Stop getting upset because your prospects and donors won’t answer their phones or respond to your emails. The post Are face-to-face meetings with donors overrated?

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

How to keep your donors in 2016


In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Key donors hop away. Now you can crack the code to donor retention too!

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Here’s a sneak peek of what we’re going to discuss: Segment Your Donors. You should also check out these great tips for online fundraising in general. Segment Your Donors. If you want your newest donors to give online, segment by duration of support. Loyal donors.

Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. The same holds for the Blackbaud CRM/donor management product successes you hear about. Welcome to guest blogger, James Porter.

Too much talk about donor retention?


There’s a lot of talk about donor retention these days. Here’s what I mean: “More money can be raised by acquiring more donors. But more profit can only be made by retaining the donors you already have and securing more generous gifts.”.