Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Your donors’ first gift is their time and effort. Related Posts: >>Does fundraising training focus too much on the ask? >>35 >>35 amazing ways to engage and involve your donors and supporters. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |.

Why fundraisers shouldn’t be making friends with donors

iMarketSmart

And other donors, the ones with means, the ones who already gave A LOT OF THEIR MONEY to her organization, funded all of that. Those donors (funders) make up only 12% of her database and their gifts amount to 83% of her organization’s revenue. In fact, just 4% account for almost 50% of all donor dollars. Sorry but fundraising is not mostly about making friends. All donors deserve that. Put a picture of your number one donor next to your phone.

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Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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And another thing about donor-advised funds…

iMarketSmart

But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. 4 keys to fundraising success you might be overlooking. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog Strategy

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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Why Fundraisers Won’t Call Major Donors (EF-S02-E02)

iMarketSmart

The big topic this week is why fundraisers are afraid to call major donors. The post Why Fundraisers Won’t Call Major Donors (EF-S02-E02) appeared first on MarketSmart, LLC |. On today’s episode we continue our discussion on phone calls.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

Fundraisers, today you have a chance to feel exactly how your donors feel

iMarketSmart

They have a very small fundraising shop, just like many of you. Plus, as a fundraiser, you’ll gain an extra benefit besides just good vibes from giving. You’ll also learn exactly how your donors feel. Feel what your donors feel.

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Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

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Top 5 reasons why it’s time to kill donor visit quotas!

iMarketSmart

They lead many fundraisers to meet with unqualified donors just to hit their quota— ignoring the fact that, for instance, five really great visits with highly-qualified donors will generate more funds than 50 visits with unqualified donors. Why fundraisers shouldn’t be making friends with donors. The post Top 5 reasons why it’s time to kill donor visit quotas! Quotas… YUCK!

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Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? Over 3 years ago I was asked to pay $10,000 to sponsor a fundraising conference event in D.C. No one likes to hear complaints. .

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Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture? The essential question: What are the characteristics of a donor obsession culture? Making decisions based on evidence of donor behavior and attitudes, not opinion or ego.

Why you need to focus on the most qualified donors

iMarketSmart

Because… the world is quickly becoming one that has fewer donors giving more. Because… the most successful fundraisers know all of the above. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. Because… the smart fundraisers qualify their leads. Focus.

Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors?

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3 reasons why your donors and donor prospects won’t call you back.

iMarketSmart

Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. But her donors couldn’t see that and they weren’t calling her back. I’ve heard the same comments from many other fundraisers. Your donors are busy. Frustration!

Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. Fundraising Appeals.

Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? Your Worst Fundraising Enemy. You can segment your donors by the amount they give and politely ask them to give a little more in your next appeal – $35 or $50 instead of $25.

Donor Sexual Harrassment

Wild Woman Fundraising

Vanessa Chase of The Storytelling Nonprofit started the Fundraising is Female issue hashtag , and here are the issues we see as female fundraisers. Why Fundraising is Female ? So let’s take a moment to talk about sexual harrassment of fundraisers by donors.

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How Well Do You Know Your Donors?

Ann Green

You already have a core group of donors and other supporters, but how well do you know them? Why do your donors give to your organization? Donors are not just money machines. Do you know why your donors give to your organization? 3 Examples of Nonprofit Donor Surveys.

3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. Thus, you must collect them from your donors before you know if they are valuable. But let’s say you have a largely offline donor file – you won’t be able to test without incurring significant cost.

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How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . According to the 2016 Fundraising Effectiveness Survey Report , . Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. Currently, new donor retention is at 17.6%. .

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Your donors really have no reason to trust you.

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3 simple steps to get more money from donor-advised funds (DAF’s)

iMarketSmart

STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). STEP 2- Engage with the people that have a donor-advised fund. Employ a hard ask by simply saying, “Have you ever considered using your donor-advised fund to support ?” Podcast Episode: Donor-Advised Funds (Episode 12, Season 1 – Engagement Fundraising).

Top 10 Ways You Can Benefit from Conducting a Donor Survey

iMarketSmart

Identify – Decide who your best donor prospects are based on what they say. Generate leads – Get major donor and legacy gift prospects to raise their hands showing interest in giving or volunteering. Understand – Where each donor prospect resides in the consideration process for giving so you focus on those who are ready. Related Resources: >>Engagement Fundraising Podcast – Episode 3: Donor Surveys. >>The Raise money – If you want advice, ask for money.

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Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. Educating is not fundraising. Or fundraising? The same is true with fundraising. Ask Fundraising Secrets ask education

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Why not create a donor appreciation department?

iMarketSmart

Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. The post Why not create a donor appreciation department?

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19 reasons why nonprofit donor surveys are awesome

iMarketSmart

Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life story entwines with your mission and why they give. Oh, and here’s our ad promoting our nifty little donor survey tool.

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