GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. We know what donors want. The donor knows what to expect with each interaction.

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10 reasons why donors and fundraisers like Rollover IRA giving

iMarketSmart

Why donors like Rollover IRAs. Why fundraisers like Rollover IRAs. QCD’s could be ‘gateway’ gifts leading to larger major gifts during the supporters’ lifetime or a bequest (assuming the fundraisers build relationships with the QCD donors); B. Donors aren’t stupid.

Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have! Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

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Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. Here are 5: Plain and simple, your donors pay the bills, including your salary. Major and legacy gift fundraising takes time. More engaged donors, give more.

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. Welcome your new donors.

16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want empathy.

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Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Kristina Guest Post by Jay Love Whether you’re a part of a large nonprofit organization or a small shop operation, the consensus is clear: smarter nonprofit fundraising starts with the right data. Luckily, there are many simple strategies your team can try to make the most of your donor data.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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Why fundraisers shouldn’t be making friends with donors

iMarketSmart

And other donors, the ones with means, the ones who already gave A LOT OF THEIR MONEY to her organization, funded all of that. Those donors (funders) make up only 12% of her database and their gifts amount to 83% of her organization’s revenue. In fact, just 4% account for almost 50% of all donor dollars. Sorry but fundraising is not mostly about making friends. All donors deserve that. Put a picture of your number one donor next to your phone.

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3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

So how do you maximize donor retention? Start with prioritizing donor engagement. Use available technology to its fullest extent in order to retain your donors by maintaining high engagement levels. Focus your engagement efforts not just on gaining but also retaining more donors.

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1.

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7 simple steps to qualify your donors

iMarketSmart

Unsuccessful fundraisers don’t understand qualification. Unsuccessful fundraisers don’t use the qualification process effectively. Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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Better Data, Better Donors

EveryAction

Click for strategies on revamping your direct mail program , practical tips on improving your email program , and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.). Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. For example, we see there are eight potential donors still in the qualification stage.

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? That’s fundraising 101. Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in.

Donor vs Fundraiser Fatigue

The Agitator

I might have been on vacation these few past days — The Agitator gives one day off for each year of service — but part of the deal is that I was still required, between gin & tonics, to do my daily scan of other fundraising blogs. It happens when fundraisers get tired of. Copywriting / creative Donor retention / loyalty / commitment premium

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Your donors’ first gift is their time and effort. Related Posts: >>Does fundraising training focus too much on the ask? >>35 >>35 amazing ways to engage and involve your donors and supporters. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |.

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

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Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

” I’ve had fundraisers approach me this way. I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

These 5 Website Mistakes Could be Costing You Donors

EveryAction

Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. Whatever your CTAs are, be bold with your asks, so that your donors know how to support you.

Donor Sexual Harrassment

Wild Woman Fundraising

Vanessa Chase of The Storytelling Nonprofit started the Fundraising is Female issue hashtag , and here are the issues we see as female fundraisers. Why Fundraising is Female ? So let’s take a moment to talk about sexual harrassment of fundraisers by donors.

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More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. As we all know fundraising is all about relationships.

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

J Campbell Social Marketing

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation.

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Show Some Gratitude to Your Donors

Ann Green

Do you extend this same gratitude to your donors? Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising. Wish your donors a Happy Thanksgiving.

Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. But I have yet to find a fundraiser who solely relies on a score for anything. I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact? Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Are scores really worth the trouble?

Donors 109

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

Raise more money with donor-based fundraising

Get Fully Funded

Donor-based fundraising is a key to raising big money and it’s a critical factor in the Get Fully Funded system. Here’s a short video where I talk about donor-based fundraising.

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Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. Educating is not fundraising. Or fundraising? The same is true with fundraising. Ask Fundraising Secrets ask education

Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. The same holds for the Blackbaud CRM/donor management product successes you hear about. Welcome to guest blogger, James Porter.

Fundraisers, today you have a chance to feel exactly how your donors feel

iMarketSmart

They have a very small fundraising shop, just like many of you. Plus, as a fundraiser, you’ll gain an extra benefit besides just good vibes from giving. You’ll also learn exactly how your donors feel. Feel what your donors feel.

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6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. fundraising donors donor management millennials

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Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. The New Donor Welcome Series.