Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

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Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

” I’ve had fundraisers approach me this way. I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update.

Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. But I have yet to find a fundraiser who solely relies on a score for anything. I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact? Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Are scores really worth the trouble?

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Why fundraisers shouldn’t be making friends with donors

iMarketSmart

And other donors, the ones with means, the ones who already gave A LOT OF THEIR MONEY to her organization, funded all of that. Those donors (funders) make up only 12% of her database and their gifts amount to 83% of her organization’s revenue. In fact, just 4% account for almost 50% of all donor dollars. Sorry but fundraising is not mostly about making friends. All donors deserve that. Put a picture of your number one donor next to your phone.

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Your donors’ first gift is their time and effort. Related Posts: >>Does fundraising training focus too much on the ask? >>35 >>35 amazing ways to engage and involve your donors and supporters. The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |.

7 simple steps to qualify your donors

iMarketSmart

Unsuccessful fundraisers don’t understand qualification. Unsuccessful fundraisers don’t use the qualification process effectively. Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1.

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10 traits of terrible major and legacy gift fundraisers

iMarketSmart

Here are my top 10 traits of terrible fundraisers that drive major donors away: . Focusing too much on organizational needs instead of on each donor’s needs; 1. Related Posts: >>Guide: The Ultimate Guide to Writing Major Donor Letters.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

And another thing about donor-advised funds…

iMarketSmart

But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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Fundraisers, today you have a chance to feel exactly how your donors feel

iMarketSmart

They have a very small fundraising shop, just like many of you. Plus, as a fundraiser, you’ll gain an extra benefit besides just good vibes from giving. You’ll also learn exactly how your donors feel. Feel what your donors feel.

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Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. 4 keys to fundraising success you might be overlooking. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog Strategy

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Why Fundraisers Won’t Call Major Donors (EF-S02-E02)

iMarketSmart

The big topic this week is why fundraisers are afraid to call major donors. The post Why Fundraisers Won’t Call Major Donors (EF-S02-E02) appeared first on MarketSmart, LLC |. On today’s episode we continue our discussion on phone calls.

Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? Over 3 years ago I was asked to pay $10,000 to sponsor a fundraising conference event in D.C. No one likes to hear complaints. .

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Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors?

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Listening to the Wrong Donors

The Agitator

Jeff Brooks recently posted his 5 th Law of Fundraising, which is “The more effective the fundraising campaign, the more complaints it will generate.”. Some of my most effective campaigns have come in with donor notes that complimented the communication – a rarity.

5 Ways to Delight and Retain Donors with Video

J Campbell Social Marketing

Why are nonprofits so terrible at donor retention? . Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! How are you treating your donors? So how can you combat horrific donor attrition?

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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Why you need to focus on the most qualified donors

iMarketSmart

Because… the world is quickly becoming one that has fewer donors giving more. Because… the most successful fundraisers know all of the above. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. Because… the smart fundraisers qualify their leads. Focus.

Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have! Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

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How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

Donor Communications Control

The Agitator

I think this person is likely to be on your donor file…. …She’s an average-ish donor – she gives to six different organizations ( in the US Russ Reid’s Heart of the Donor Survey says six; Apogee says three in the last year and 10 over their lifetime, so this is a decent middle-of-the-road guess). That conundrum is part of what the Fundraising Preference Service (FPS) was set up to address in the UK last summer.

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. Donor Offer Value Checklist. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.

Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

How to Show Impact In Your Nonprofit Donor Thank You Video

J Campbell Social Marketing

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent!

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Top 5 reasons why it’s time to kill donor visit quotas!

iMarketSmart

They lead many fundraisers to meet with unqualified donors just to hit their quota— ignoring the fact that, for instance, five really great visits with highly-qualified donors will generate more funds than 50 visits with unqualified donors. Why fundraisers shouldn’t be making friends with donors. The post Top 5 reasons why it’s time to kill donor visit quotas! Quotas… YUCK!

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The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . According to the 2016 Fundraising Effectiveness Survey Report , . Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. Currently, new donor retention is at 17.6%. .

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Donor Sexual Harrassment

Wild Woman Fundraising

Vanessa Chase of The Storytelling Nonprofit started the Fundraising is Female issue hashtag , and here are the issues we see as female fundraisers. Why Fundraising is Female ? So let’s take a moment to talk about sexual harrassment of fundraisers by donors.

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Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? Your Worst Fundraising Enemy. You can segment your donors by the amount they give and politely ask them to give a little more in your next appeal – $35 or $50 instead of $25.

3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture? The essential question: What are the characteristics of a donor obsession culture? Making decisions based on evidence of donor behavior and attitudes, not opinion or ego.