Donor Advised Funds – Episode 12

iMarketSmart

On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds. The post Donor Advised Funds – Episode 12 appeared first on MarketSmart, LLC |. What they are and how your organization can take advantage of them.

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Cold calling major donors to arrange appointments doesn’t work – but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. Your donors really have no reason to trust you.

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How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

How to convert social media fans and followers into donors and long-term supporters? Give donors and supporters what they want – evidence of impact and stories. . Fundraising Nonprofits Online Fundraising Social Media Strategy donor acquisition social media fans

Let Your Donors Know How Much You Appreciate Them

Ann Green

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. Thanking your donors is not a we do this after we receive a donation and then we don’t have to do anything for awhile situation.

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Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors. Social Media for Social Good Academy 2.0 is opening soon!

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? . We are moving the needle on a cause that our donors care about. .

How to Engage Donors to Keep Them Giving Year After Year

Ann Green

As you know, it takes staff time, resources, and diligence to attract new donors to your nonprofit. With the upfront investment you put into cultivating donor relationships , you might be wondering how you can turn those first-time donors into supporters who give to your mission each year.

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7 simple steps to qualify your donors

iMarketSmart

Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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On the Road to Better Donor Communication

Ann Green

I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. You can’t communicate with your donors without focusing on them. Also, donor-centricity leads to community. Tell your donors the impact of their gift.

6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. fundraising donors donor management millennials

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors? Send an appeal to lapsed donors from a year ago and invite them to get involved again. Ask your faithful donors if they could introduce you to some of their friends.

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator. Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

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The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. People are giving once but not again: Newly retained donors, those who have given a second time to an organization, dropped by 14.9%. Small donors are disappearing: Gifts of less than $250 declined 4.4%. Your donors may have other reasons!

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And another thing about donor-advised funds…

iMarketSmart

But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1. Provide donors with anonymity and privacy especially if they simply don’t want to meet with a fundraiser. Related posts: >> Shareable: Growth of Donor Advised Funds. >>

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Your Donors Want to Hear from You

Ann Green

You don’t want to be too quiet and ignore your donors. You may be holding back because of the pandemic and economic downturn, but you actually want to communicate more with your donors right now. First, we’re looking at a tough fundraising season, but better donor engagement could help.

Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors. However, many offices have teams where donor reps pooling relationships to help them meet the budget expectations that have been set. Start by taking a set of criteria for lapsed donors.

Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach. Because I invented the system for surveying and tracking donors. Your donors want to find meaning in their lives.

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The Importance of Making Your New Donors Feel Welcome

Ann Green

As your year-end donations come in, you may have some new donors. If you get new donors this year, don’t take that for granted. In this tumultuous year, these donors saw a need and found a connection to your cause. Go the extra mile when you thank your new donors.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsThey want to be perceived as (or see themselves as) a helpful person.

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Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection might have been prepared after a review of some transactional data including a donor’s recency of giving, their frequency of giving, and the total monetary value of their gifts (also known as RFM). Just because a donor matches a certain profile doesn’t mean they should be in your portfolio. Identification.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want you to remind them how great they are frequently. Your best donors want you to take an interest in them and their story. Your best donors want service and respect when they reach out to you.

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How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? According to the Fundraising Effectiveness Project, which releases a new report quarterly, charitable giving is dropping , new donor retention is abysmal , and the overall number of donors is down. . We are also failing our smaller donors. Here are 5 simple ways that you can thank Facebook donors and fundraisers.

Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. ” “The annual fund team says she’s ‘their’ donor and they don’t want to ‘lose the revenue’ ” “My portfolio is being refreshed.” Here are 5: Plain and simple, your donors pay the bills, including your salary. More engaged donors, give more. The post Are you avoiding your donors?

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

Erica is offering you a copy of her Monthly Donor Road Map ! Watch the mini-training session here: The post The Magic of Monthly Donors – How to Build Your Monthly Giving Program appeared first on marketing for the modern nonprofit. What a training!

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. It surprised me because it reminded me that our current “major” gifts systems don’t always work and she gave a tangible example how to cultivate a $25 donor as if they were a major donor.

Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog StrategyThey want something from you just as much as you want something from them.

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5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

iMarketSmart

The post 5 Best Practices For Writing Emails to Major and Legacy Donor Prospects appeared first on MarketSmart. Smartideas best practices for fundraising donor cultivation Email Marketing legacy gift marketing major gift marketingBe truthful, no tricks!

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Retain more donors. Your data, after all, provides insight into your donors.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. Bottom line: I think you should NOT get upset with people when they complain— especially your donors. You might be able to remedy the situation and make the donor happy again — for life! Remember, loyal customers (donors) are worth up to 10 times as much as their first purchase.

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GUEST POST: A Great Idea… Connecting With Donors Through Photo Books

iMarketSmart

But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Connecting with donors through photo books. In 2018, the Advancement Office of Birmingham-Southern College (BSC) implemented the use of photo books to steward donors and enhance donor affinity and loyalty.

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Donor Retention

iMarketSmart

I’m worried because the latest Nonprofit Communications Trends Report cites the #1 communication goal of nonprofit professionals as “acquiring new donors” while “retaining donors” is in a distant 4th place behind “engaging our community” and “general brand awareness” This is terrible because donor retention should be #1. The post Donor Retention appeared first on MarketSmart. I think we’re in trouble.

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Let Your Monthly Donors Know They Matter

Ann Green

I write about monthly donors a lot because it’s an important part of nonprofit fundraising. If you already have monthly donors, or any type of recurring donor, you’ve been receiving a steady stream of revenue as we continue to navigate through this economic downtown. Of course, your monthly donors, and all donors, are so much more than the money they give. Check in with your monthly donors. Don’t send your monthly donors a generic fundraising appeal.

Better Data, Better Donors

EveryAction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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The worst way to start a conversation with a donor.

iMarketSmart

Absent a serious relationship and/or a deal on the table, the question usually results in the following response from the donor: “No, I don’t think so. The post The worst way to start a conversation with a donor.

Donor target ask amounts offend me

iMarketSmart

How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. First, you should qualify the donors for your caseload (portfolio). I think unless you already know the donor, presupposing is dreaming. Is donor qualification more important than donor identification?

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Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

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This is the Year to be Truly Thankful for Your Donors

Ann Green

Your donors are also special people. Even if donors cut back on their giving or haven’t given at all this year, they should still get some attention. Here are a few ways to thank your donors and let them know they’re special. Wish your donors a Happy Thanksgiving.