Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

With so many new strategies for getting noticed online floating around the internet, it can be difficult for organizations like yours to pick the right strategy and get the kind of attention you need to acquire new donors. Social Media for Social Good Academy 2.0 is opening soon!

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? . We are moving the needle on a cause that our donors care about. .

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Donor Advised Funds – Episode 12

iMarketSmart

On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds. The post Donor Advised Funds – Episode 12 appeared first on MarketSmart, LLC |. What they are and how your organization can take advantage of them.

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5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

iMarketSmart

The post 5 Best Practices For Writing Emails to Major and Legacy Donor Prospects appeared first on MarketSmart. Smartideas best practices for fundraising donor cultivation Email Marketing legacy gift marketing major gift marketingBe truthful, no tricks!

Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |. Podcast best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor expectations donor retention engagement fundraising fundraising tips Philanthropy

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7 simple steps to qualify your donors

iMarketSmart

Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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Your Donors Want to Hear from You

Ann Green

You don’t want to be too quiet and ignore your donors. You may be holding back because of the pandemic and economic downturn, but you actually want to communicate more with your donors right now. First, we’re looking at a tough fundraising season, but better donor engagement could help.

Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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This is the Year to be Truly Thankful for Your Donors

Ann Green

Your donors are also special people. Even if donors cut back on their giving or haven’t given at all this year, they should still get some attention. Here are a few ways to thank your donors and let them know they’re special. Wish your donors a Happy Thanksgiving.

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. People are giving once but not again: Newly retained donors, those who have given a second time to an organization, dropped by 14.9%. Small donors are disappearing: Gifts of less than $250 declined 4.4%. Your donors may have other reasons!

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors? Send an appeal to lapsed donors from a year ago and invite them to get involved again. Ask your faithful donors if they could introduce you to some of their friends.

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And another thing about donor-advised funds…

iMarketSmart

But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator. Here’s the data and analysis to help you close your organization’s giving gap: Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1. Provide donors with anonymity and privacy especially if they simply don’t want to meet with a fundraiser. Related posts: >> Shareable: Growth of Donor Advised Funds. >>

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Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach. Because I invented the system for surveying and tracking donors. Your donors want to find meaning in their lives.

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Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors. However, many offices have teams where donor reps pooling relationships to help them meet the budget expectations that have been set. Start by taking a set of criteria for lapsed donors.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsThey want to be perceived as (or see themselves as) a helpful person.

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Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection might have been prepared after a review of some transactional data including a donor’s recency of giving, their frequency of giving, and the total monetary value of their gifts (also known as RFM). Just because a donor matches a certain profile doesn’t mean they should be in your portfolio. Identification.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

Erica is offering you a copy of her Monthly Donor Road Map ! Watch the mini-training session here: The post The Magic of Monthly Donors – How to Build Your Monthly Giving Program appeared first on marketing for the modern nonprofit. What a training!

Segmenting Your Donors is More Important Than Ever

Ann Green

I know you have a lot going on and it may be tempting to send all your donors the same appeal and thank you letter. Your donors are not the same. Some donors have given for at least five years (these donors should get a lot of attention). Some are monthly donors.

16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want you to remind them how great they are frequently. Your best donors want you to take an interest in them and their story. Your best donors want service and respect when they reach out to you.

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How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? According to the Fundraising Effectiveness Project, which releases a new report quarterly, charitable giving is dropping , new donor retention is abysmal , and the overall number of donors is down. . We are also failing our smaller donors. Here are 5 simple ways that you can thank Facebook donors and fundraisers.

Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. ” “The annual fund team says she’s ‘their’ donor and they don’t want to ‘lose the revenue’ ” “My portfolio is being refreshed.” Here are 5: Plain and simple, your donors pay the bills, including your salary. More engaged donors, give more. The post Are you avoiding your donors?

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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Setting Goals, Reaching Donors, and Other Crowdfunding Tips

Ann Green

The technique of crowdfunding helps individuals and nonprofits alike raise needed support quickly and across a large donor base. Not only does crowdfunding raise funds and awareness for your nonprofit, but it can help you recruit donors and strengthen those donor relationships.

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Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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The worst way to start a conversation with a donor.

iMarketSmart

Absent a serious relationship and/or a deal on the table, the question usually results in the following response from the donor: “No, I don’t think so. The post The worst way to start a conversation with a donor.

Let Your Monthly Donors Know They Matter

Ann Green

I write about monthly donors a lot because it’s an important part of nonprofit fundraising. If you already have monthly donors, or any type of recurring donor, you’ve been receiving a steady stream of revenue as we continue to navigate through this economic downtown. Of course, your monthly donors, and all donors, are so much more than the money they give. Check in with your monthly donors. Don’t send your monthly donors a generic fundraising appeal.

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. It surprised me because it reminded me that our current “major” gifts systems don’t always work and she gave a tangible example how to cultivate a $25 donor as if they were a major donor.

Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog StrategyThey want something from you just as much as you want something from them.

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GUEST POST: A Great Idea… Connecting With Donors Through Photo Books

iMarketSmart

But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Connecting with donors through photo books. In 2018, the Advancement Office of Birmingham-Southern College (BSC) implemented the use of photo books to steward donors and enhance donor affinity and loyalty.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Retain more donors. Your data, after all, provides insight into your donors.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. Bottom line: I think you should NOT get upset with people when they complain— especially your donors. You might be able to remedy the situation and make the donor happy again — for life! Remember, loyal customers (donors) are worth up to 10 times as much as their first purchase.

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How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

One issue with online donations is the poor thank yous that come after your donor has given you a gift. Capture your donor’s attention with an engaging photo or video. Don’t let your donors think they only made a transaction. Examples of Email Thank You Letters to Online Donors.

Donor Retention

iMarketSmart

I’m worried because the latest Nonprofit Communications Trends Report cites the #1 communication goal of nonprofit professionals as “acquiring new donors” while “retaining donors” is in a distant 4th place behind “engaging our community” and “general brand awareness” This is terrible because donor retention should be #1. The post Donor Retention appeared first on MarketSmart. I think we’re in trouble.

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Donor target ask amounts offend me

iMarketSmart

How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. First, you should qualify the donors for your caseload (portfolio). I think unless you already know the donor, presupposing is dreaming. Is donor qualification more important than donor identification?

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Better Data, Better Donors

EveryAction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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Is Your Communication Donor-Centered?

Ann Green

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Plain and simple, donor-centered means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. Your organization may be great, but let your donors figure that out. Do you recognize each donor?

Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

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Are your letters to major donors and donor prospects any good?

iMarketSmart

Direct mail letters are powerful because, when done right, they make donors feel good. Your communications will either make a donor feel good, bad or indifferent. So, as you begin to prepare them, you should aim to ensure that they make your donors feel good and avoid making them feel bad or indifferent. I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors. Direct mail is NOT dead!

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Musical chairs, your donors, and fundraising?

iMarketSmart

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. In other words, they stop giving altogether (which is why we’re seeing donors disappear — mostly the low-dollar givers). The post Musical chairs, your donors, and fundraising?

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The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. Start with a donor stewardship program. retention donor management