Donor Advised Funds – Episode 12


On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds.

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Donor Expectations – Episode 7


Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

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The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. Keep more of your donors with thank you videos!

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Let Your Monthly Donors Know They Matter

Ann Green

I write about monthly donors a lot because it’s an important part of nonprofit fundraising. If you already have monthly donors, or any type of recurring donor, you’ve been receiving a steady stream of revenue as we continue to navigate through this economic downtown.

Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

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Why your wealthy donors love donor advised funds and why you should care


Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1.

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Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

Top 10 reasons why donors like taking donor surveys


Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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Is donor qualification more important than donor identification?


If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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16 Simple Things Your Best Donors Want


Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want empathy.

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Donor Retention Strategies: From CRMs to Annual Reports

Ann Green

This means one of your organization’s main priorities right now should be maintaining and improving your donor retention rate. According to Bloomerang’s donor retention guide , the average donor retention rate has been sitting between 40% and 50% for the last fifteen years.

Are you avoiding your donors?


Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. Here are 5: Plain and simple, your donors pay the bills, including your salary. More engaged donors, give more. The post Are you avoiding your donors?

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7 simple steps to qualify your donors


Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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Donor Retention: 6 Things You Need to Know

Fundraising Report Card

Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.)

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GUEST POST: A Great Idea… Connecting With Donors Through Photo Books


But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. This is a first!

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Donor generosity is astounding

Fundraising Coach

Well, I'm pleased to say, donors are proving us wrong. And not asking sort of feels like we're being compassionate to donors. But it's not up to us to decide if donors can give or not. We should always treat donors with respect and let them decide if they want to give.

Is Your Communication Donor-Centered?

Ann Green

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Just to make sure, before you send your next appeal, thank you letter, or newsletter, run it through this donor-centered checklist.

6 Ways to Engage Millennial Donors


We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. fundraising donors donor management millennials

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Donors Aren’t Stupid


High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. Capital & Major Donors major donors transformational giving

How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

These are your community members, your donors, the people who make your work possible. We will give you strategies on how to post on social media and communicate with donors right now, sharing a case study of what Josh has done at Susan G. I’ve been thinking about you.

Are your letters to major donors and donor prospects any good?


Direct mail letters are powerful because, when done right, they make donors feel good. Your communications will either make a donor feel good, bad or indifferent. I’ll bet you have rarely (if ever) read the letters your co-worker’s sent to their portfolio of donors.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising


The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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And another thing about donor-advised funds…


But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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10 Ways to Improve Donor Retention with Social Media [Webinar Replay]

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late. If you are a small nonprofit, every donor that you lose can cause upheaval and financial insecurity.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. You might be able to remedy the situation and make the donor happy again — for life!

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Musical chairs, your donors, and fundraising?


I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good.

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The State of Nonprofit Donor Retention (And What To Do About It)


As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Start with a donor stewardship program.

Is it time to dump donor ‘scores’?


It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach. Because I invented the system for surveying and tracking donors. Your donors want to find meaning in their lives.

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Donor Retention


The post Donor Retention appeared first on MarketSmart. I think we’re in trouble. No, I’m not worried about the economy. It’s not the recent jobs report either.

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Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). What nonprofit organizations should be saying is, “We’re lucky to have our donors.”

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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The Importance of Segmenting Your Donors

Ann Green

In many cases, I’m a monthly donor. If you don’t segment your donors and send different letters to different types of donors, you’re telling them you don’t recognize them for who they are. Here are a few different types of donor groups. Current single gift donors.

Donors give when THEY want to give, not when YOU want them to give


Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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Be Thankful for Your Donors

Ann Green

Your donors are special people and they deserve to be showered with gratitude. But you need to spend just as much time thanking your donors as you do on fundraising. Here are a few ways to thank your donors and let them know they’re special. Wish your donors a Happy Thanksgiving.

Donor Acquisition: What is It? And How Do You Optimize It?

Fundraising Report Card

Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame. Monitoring donor acquisition can … Continue reading "Donor Acquisition: What is It? The post Donor Acquisition: What is It?

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)


At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization. I am not a major donor. How should you cultivate your major and legacy donors ? There’s a theme to major and legacy gift fundraising.

How to Attract and Keep More Monthly Donors


Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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Donor Transformation

A Small Change

I can’t tell you how many times I’ve talked with a donor about the difference they are making. Donors provide food for a food bank, money to renovate a new play house, scholarships for low-income students, or whatever it is that your organization does.

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Are You Shortchanging Your Donors?

Ann Green

Your donors made a commitment to your organization by giving to you. Donors have a choice. Donors can also choose to stop giving to your organization and this could happen if you shortchange them by not giving them the recognition and appreciation they deserve.

Join Us Wednesday: The Donor CARE Party and Training

Kivi's Nonprofit Communications Blog

On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift. 11:30 – Noon The Donor Retention Challenge with Lisa Sargent.

Let’s treat donors like piggy banks, not ATMs!


Related Posts: >>16 Simple Things Your Best Donors Want. Focus on Your Donors Lives Not Their Wallets. The post Let’s treat donors like piggy banks, not ATMs! Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits.