Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

Donors 231

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

Donors 242

The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Start with a donor stewardship program.

Don’t Ignore Your Donors This Summer

Ann Green

This is often a quieter time for most nonprofits, but you don’t want to be too quiet and ignore your donors. You should be communicating with your donors at least once a month and that includes the summer months. This is a donor communication win-win. Summer is almost here, yea!

Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

Donor Advised Funds – Episode 12

iMarketSmart

On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds.

Donors 141

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. Keep more of your donors with thank you videos!

Aging 155

6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. fundraising donors donor management millennials

Donors 169

Are You Shortchanging Your Donors?

Ann Green

Your donors made a commitment to your organization by giving to you. Donors have a choice. Donors can also choose to stop giving to your organization and this could happen if you shortchange them by not giving them the recognition and appreciation they deserve.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

Guide 187

Donor Sexual Harrassment

Wild Woman Fundraising

How we deal with female donors versus male donors -are we equitable in our treatment of donors, as couples, do we talk more to the man than the woman? Many women with front-facing donor roles are subjected to harassment by donors or board members or other staff.

Donors 130

Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

Donors 141

How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

Donors 198

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

Donors 247

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. Capital & Major Donors major donors transformational giving

16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want empathy.

Best 169

How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. Make sure these are actually new donors.

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. We know what donors want. The donor knows what to expect with each interaction.

Donors 185

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. Here are 5: Plain and simple, your donors pay the bills, including your salary. More engaged donors, give more. The post Are you avoiding your donors?

Donors 141

Donor Transformation

A Small Change

I can’t tell you how many times I’ve talked with a donor about the difference they are making. Donors provide food for a food bank, money to renovate a new play house, scholarships for low-income students, or whatever it is that your organization does.

Donors 145

Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1.

Donors 169

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

Donors 130

Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

Survey 163

How to lose a donor in 90 days

Wild Woman Fundraising

I was a monthly donor to this nonprofit for years. Why did he expect an apology from me, his monthly donor? Donors don’t owe you donations. In a nutshell, when someone decides to stop being a donor, you don’t. Do you have any advice for how to lose a donor?

How To 151

That ole donor database

A Small Change

It is the <drum roll please> Donor Database ! Raiser’s Edge, Salesfore, E-tapestry, Neon, Donor Perfect, and Kindful are all popular and helpful options, though some non-profits are still rolling Excel style. Capital & Major Donors

Dear Donor: You Suck

The Agitator

For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors. Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premium

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships. Think your team needs to learn how to better organize its donor data? Maintain clean donor profiles.

It Takes More Than Luck to Keep Your Donors

Ann Green

Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. You need good donor relations.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Last month I co-moderated the Small Nonprofit Chat (#smNPchat), created by Pamela Grow, and we had lots of people in the chat talking about donor databases. And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU?

Better Data, Better Donors

EveryAction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

Donors 109

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

J Campbell Social Marketing

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation.

Online 191

7 simple steps to qualify your donors

iMarketSmart

Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

Donors 136

Dining With Donors

The Agitator

Which, of course, got me thinking about donor-centricity. I thought about how the comparison between the old, rigid glass Heinz bottle and the new squeezy version perfectly illustrates the difference between an Organization Centric approach and a Donor Centric approach.

Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

Budget 254

Get More from Your Donor Database

Getting Attention

The new Salesforce1 app for iPhone and Android helps front-line fundraisers and marketers solicit and enter more information about donors when out of the office (no chance of forgetting key elements) in a flash. Welcome to guest blogger, James Porter.

Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

Donors 116

Here’s why your donors are not coming back

Wild Woman Fundraising

What if we measured donor interest, donations and engagement instead of OUR moves toward the donor? Ellen Bristol: You know, the conventional answer these days has to do with donor retention. It tells us the voice of the donor. Let’s find out why we’re losing donors.

Donors 213

How You Can Stay Donor-Centered

Ann Green

Many nonprofits don’t seem to understand what it means to be donor-centered. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. Do you recognize each donor?

Why should you be finding new donors now?

Wild Woman Fundraising

Why should you be finding new donors now? This is Part two of our interview with Heather Yandow on the 2016 Individual Donor Benchmark Report. MT: You’re now encouraging nonprofits to spend a lot of time finding new donors. How are you currently finding new donors?

Spot 175