Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

Trending Sources

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. They might become donors if you give them enough value but it’s doubtful. They have given on multiple occasions and could be monthly donors.

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” It demonstrates that the customer [donor] is important and worthy of your respect.” “Questions are the sign of a fully engaged customer [donor]. The post Is Your Donor “Endangered”?

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

Why not create a donor appreciation department?

iMarketSmart

Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. The post Why not create a donor appreciation department?

Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

Tips 41

Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Donor retention / loyalty / commitment Fundraising analytics / data premium

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. Segment donors to create more personal interactions.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Donors want and need to be treated like the unique people that they are. The effective and efficient solution is segmenting your donors. Sarah Tedesco.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. You must recruit donors. Photo Credit: https://flic.kr/p/aVmeYp.

Online 117

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Last month I co-moderated the Small Nonprofit Chat (#smNPchat), created by Pamela Grow, and we had lots of people in the chat talking about donor databases. And I tweeted about NTEN’s 2008 report on donor databases. Which Donor Database is Right for YOU?

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

Join us this week for Writing a Donor-Centered Website with Tom Ahern. So any number of things can detract a potential donor from completing the donation: What you say and how you say it. Like all of your communications, your website needs to focus on your potential donor.

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

4 things that this thank you note does right: 1) It’s personalized with the donor’s first name. This is absolutely KEY to getting a donor’s attention and get them to keep reading. Know your donor and make them the hero of the story!

3 amazing quotes from major donors

iMarketSmart

The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill!

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

Protecting Donor Privacy

The Agitator

Fundraising philosophy/profession Major donors Nonprofit management Transparency premiumEfforts by the F.B.I. to compel Apple to break the encryption of the San Bernardino murderer’s iPhone is a stark reminder of the paradox faced by those living in a free society.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). The post Your donors want to find meaning in their lives.

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization? Proving impact only assures donors that you’re doing good with their money.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

Recommendations. >> Fundraising Reading Round Up. >> Bring value to your donor meetings or you may never get another chance. >> Building Donor Loyalty. The post 6 reasons why some donors prefer to stay anonymous appeared first on MarketSmart | .

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in. Automate mailings to selected donors.

The Neglected Gold Mine of Lapsed Donors

The Agitator

I’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. The issue of seemingly inactive or financially unproductive donors receives to little serious attention.

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Recommendations: >> 13 Ways To Engage Major Donors. >> >> Find Ways To Engage With Your Donors. >> >> Five Resources to Help You With Donor Engagement. The post 35 amazing ways to engage and involve your donors and supporters appeared first on MarketSmart | . If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. Surveys. Quizzes.

Do you know the names of your donor’s influencers?

iMarketSmart

Don’t ever forget them and don’t ever forget how they connect each donor to your mission. Then reconnect them to your organization’s mission and to reasons why the donors might want to support your cause. It is your job to help your donors remember past life experiences. It is your job to help your donors connect the dots. Yep, it’s hard to remember every donor’s story, right? Related posts: >> eBook: Inside the Mind of a Planned Giving Donor. >>

Are face-to-face meetings with donors overrated?

iMarketSmart

I don’t think you necessarily have to meet with every donor assigned to you. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Stop getting upset because your prospects and donors won’t answer their phones or respond to your emails. The post Are face-to-face meetings with donors overrated?

Why Donors Drop Out

The Agitator

Carefully study Bloomerang’s “Donor Loyalty” chart below. With the exception of ‘death and ‘poverty’, nonprofits by their own actions — or lack of them — control whether a donor stays or goes. We are so thrilled that you have been such a loyal donor.

Stop Driving Your Donors Away

The Agitator

Do you really know what good donor service looks like? I sure hope so, because as we’ve reported before , nearly 20% of all donors who drop out quit because of lousy donor service.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? Recommendations. >> How to Stem the Tide of Departing Donors. >> Avoid a Big Mistake: Stop Asking for Bequest Gifts! The post How fast do you respond to your major and planned gift donors’ needs?

Get More from Your Donor Database

Getting Attention

The new Salesforce1 app for iPhone and Android helps front-line fundraisers and marketers solicit and enter more information about donors when out of the office (no chance of forgetting key elements) in a flash. Welcome to guest blogger, James Porter.

The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. You want to be donor-centered, right? But our donors will miss it.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Here’s a sneak peek of what we’re going to discuss: Segment Your Donors. Segment Your Donors. Take a look at the following section of an infographic published here : As you can see, donation amount and donor history are the two most common segmentation methods. Loyal donors.

Where are your donors going if not to you?

iMarketSmart

Oddly, for each organization, they are losing more donors than they are acquiring. So where do you think all the donors are going? Related Posts. >> 16 experts tell you how to keep your donors wanting to come back. >> Words That Work: The Phrases That Encourage Planned Giving.

Make Your Donors Feel Awesome

The Agitator

Communications Copywriting / creative Donor retention / loyalty / commitment DonorTrends / DonorVoice Innovation Research premium

Is There A ‘Donor Journey’?

The Agitator

I had some free time over the long weekend to read an interesting article from exalted consultancy, McKinsey , on the consumer journey subject, and it got me wondering … Is there such a thing as the ‘donor journey’? Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit branding Online fundraising and marketing premium

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Key donors hop away. Now you can crack the code to donor retention too!

Plan 43

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy: Donors are turned off by poor content, which may cause them to stop giving to your organization. Survey your donors: This is my favorite.