16 Simple Things Your Best Donors Want

iMarketSmart

Here’s my list of essential major donor needs that you must aim to fulfill: 1. Your best donors want you to do the important work they can’t or won’t do. Your best donors want you to give them the credit and praise for your achievements. Your best donors want empathy.

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Are you avoiding your donors?

iMarketSmart

Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. Here are 5: Plain and simple, your donors pay the bills, including your salary. More engaged donors, give more. The post Are you avoiding your donors?

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Donor Advised Funds – Episode 12

iMarketSmart

On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds.

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Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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How Will You Welcome Your New Donors?

Ann Green

One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. Make sure these are actually new donors.

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. We know what donors want. The donor knows what to expect with each interaction.

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Why your wealthy donors love donor advised funds and why you should care

iMarketSmart

Donor Advised Funds… There are plenty of people who don’t like ’em. Instead, I want to point out why they work, why your donors love them and why you should care— NOW! Donor Advised Fund products are solid because they: 1.

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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7 simple steps to qualify your donors

iMarketSmart

Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach. Because I invented the system for surveying and tracking donors. Your donors want to find meaning in their lives.

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Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

And another thing about donor-advised funds…

iMarketSmart

But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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The myth of the disappearing donor

iMarketSmart

Lots of folks think donors are disappearing. . and other philanthropic countries are still increasing how can it be that donors are disappearing ? This concept is really simple: When customers/donors consider where to spend their money they weigh an outcome against its cost.

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Show Some Gratitude to Your Donors

Ann Green

Do you extend this same gratitude to your donors? Nonprofit organizations tend to treat thanking their donors as an afterthought. But you need to spend just as much time thanking your donors as you do on fundraising. Wish your donors a Happy Thanksgiving.

3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

So how do you maximize donor retention? Start with prioritizing donor engagement. Use available technology to its fullest extent in order to retain your donors by maintaining high engagement levels. Focus your engagement efforts not just on gaining but also retaining more donors.

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10 reasons why donors and fundraisers like Rollover IRA giving

iMarketSmart

Why donors like Rollover IRAs. QCD’s could be ‘gateway’ gifts leading to larger major gifts during the supporters’ lifetime or a bequest (assuming the fundraisers build relationships with the QCD donors); B. Donors aren’t stupid.

Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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Donor target ask amounts offend me

iMarketSmart

How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too. First, you should qualify the donors for your caseload (portfolio). I think unless you already know the donor, presupposing is dreaming. Is donor qualification more important than donor identification?

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. You might be able to remedy the situation and make the donor happy again — for life!

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Better Data, Better Donors

EveryAction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. Capital & Major Donors major donors transformational giving

What do you really think about DONOR SCORING?

iMarketSmart

Here are some types of donor scores I’ve seen: Wealth scores. Related Posts: >>Is it time to dump donor ‘scores’? Webinar with Dr. Russell James: How To Use Donor Surveys to Raise More Money. The post What do you really think about DONOR SCORING?

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These 5 Website Mistakes Could be Costing You Donors

EveryAction

Prospective donors may be excited about your platform or programming, but your most compelling selling point is why you’re doing what you’re doing. Whatever your CTAs are, be bold with your asks, so that your donors know how to support you.

Donor Retention

iMarketSmart

The post Donor Retention appeared first on MarketSmart. I think we’re in trouble. No, I’m not worried about the economy. It’s not the recent jobs report either.

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Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog StrategyThey want something from you just as much as you want something from them.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

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Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key. The New Donor Welcome Series.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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Dining With Donors

The Agitator

Which, of course, got me thinking about donor-centricity. I thought about how the comparison between the old, rigid glass Heinz bottle and the new squeezy version perfectly illustrates the difference between an Organization Centric approach and a Donor Centric approach.

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

It’s a time to thank your most loyal supporters and make all donors, new and old, feel appreciated. When done well, these expressions of gratitude can build a lasting relationship with donors, leading to continued involvement. Donors like to be recognized for their work.

Dear Donor: You Suck

The Agitator

For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors. Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premium

Donor Transformation

A Small Change

I can’t tell you how many times I’ve talked with a donor about the difference they are making. Donors provide food for a food bank, money to renovate a new play house, scholarships for low-income students, or whatever it is that your organization does.

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6 Ways to Engage Millennial Donors

EveryAction

We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. If they are, then they’re hearing your asks there, and like other donors they don’t want to feel bombarded. Additionally, if a donor keeps giving online, despite your repeated mail asks, consider dropping them from the mail list or include a mail opt-out button. fundraising donors donor management millennials

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Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

I called the donors who said they already planned a gift and the prospects who said they were interested in doing so. This leads me back to the title of today’s post: Don’t survey your donors unless you have cultivation ready to go. Bottom line: If you don’t have cultivation ready to go, don’t survey your donors (unless you want to tick ’em off). Let’s start at the beginning.

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