Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” It demonstrates that the customer [donor] is important and worthy of your respect.” “Questions are the sign of a fully engaged customer [donor]. The post Is Your Donor “Endangered”?

3 major donor myths broken by Andrew Olsen

iMarketSmart

On his blog , he debunks 3 major donor myths that pertain to marketing. Myth #1: Major donors don’t give through the mail or online. Myth #2: Your best donors will freak out if you contact them multiple times within a few months.

Dear Donor: You Suck

The Agitator

For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors. Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premium

6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Dialogue.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. You might be able to remedy the situation and make the donor happy again — for life!

Show some donor appreciation!

iMarketSmart

The post Show some donor appreciation! Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketingYou should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Question: Who are the some of the best candidates to become your next organizational donors?

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. What you may not know though, is how few organizations do donor communications well. How do you nurture and energize your donors?

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Why not create a donor appreciation department?

iMarketSmart

Only I think they should be called donor appreciation departments. Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. The post Why not create a donor appreciation department?

Claire’s 9 ways to get the major donor visit

iMarketSmart

Getting a donor to see you might actually be the hardest part of your job. . She’s provided 9 useful, proven strategies for getting the major donor visit on her blog. SEE ALSO: >> 6 Ways to Get The Most Out of a Major Donor Visit. The post Claire’s 9 ways to get the major donor visit appeared first on MarketSmart, LLC |. In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there!

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. What the average organization’s donor base looks like? The Individual Donor Benchmark Report answers all those questions and more.

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Today, Sarah Tedesco, Executive Vice President at DonorSearch , shares some ways to segment your donor lists specifically. Donors want and need to be treated like the unique people that they are. The effective and efficient solution is segmenting your donors. Sarah Tedesco.

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

4 things that this thank you note does right: 1) It’s personalized with the donor’s first name. This is absolutely KEY to getting a donor’s attention and get them to keep reading. Know your donor and make them the hero of the story!

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. Once you are ready to receive monthly donors, here are 6 proven ways to rev up your online sustainer program: 1. You must recruit donors. Photo Credit: https://flic.kr/p/aVmeYp.

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3 amazing quotes from major donors

iMarketSmart

The post 3 amazing quotes from major donors appeared first on MarketSmart. Fundraising Major Giving major donors major gift fundraising“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill!

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

Join us this week for Writing a Donor-Centered Website with Tom Ahern. So any number of things can detract a potential donor from completing the donation: What you say and how you say it. Like all of your communications, your website needs to focus on your potential donor.

Are You Quarantining Your Major Donors?

The Agitator

It’s as though exposure to direct mail or email will somehow infect their major donors and prospects. “You’ll never get milk from a cow by sending it a letter.”

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The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Related Posts. >> 3 Amazing Quotes from Major Donors. >> Get Started with 3-to-1 Major Gift Fundraising. The post The simplest way to acquire a new major donor— FAST appeared first on MarketSmart | .

Protecting Donor Privacy

The Agitator

Fundraising philosophy/profession Major donors Nonprofit management Transparency premiumEfforts by the F.B.I. to compel Apple to break the encryption of the San Bernardino murderer’s iPhone is a stark reminder of the paradox faced by those living in a free society.

The Neglected Gold Mine of Lapsed Donors

The Agitator

I’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor. The issue of seemingly inactive or financially unproductive donors receives to little serious attention.

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Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Donor retention / loyalty / commitment Fundraising analytics / data premium

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12 Ways One Nonprofit Kept A Donor Loyal And Engaged For 27 Years

The Agitator

Few organizations have practiced donor-centered fundraising as well as SPLC. No detail involving a donor is seemingly too small. Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management premium

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? Below, you’ll find three ideas for promoting online fundraising campaigns to donors. That’s where donor segmentation comes in. Automate mailings to selected donors.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? >> Do You Know the Names of Your Donor’s Influencers?

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Why Donors Drop Out

The Agitator

Carefully study Bloomerang’s “Donor Loyalty” chart below. With the exception of ‘death and ‘poverty’, nonprofits by their own actions — or lack of them — control whether a donor stays or goes. We are so thrilled that you have been such a loyal donor.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good.

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

Get More from Your Donor Database

Getting Attention

The new Salesforce1 app for iPhone and Android helps front-line fundraisers and marketers solicit and enter more information about donors when out of the office (no chance of forgetting key elements) in a flash. Welcome to guest blogger, James Porter.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

Recommendations. >> Fundraising Reading Round Up. >> Bring value to your donor meetings or you may never get another chance. >> Building Donor Loyalty. The post 6 reasons why some donors prefer to stay anonymous appeared first on MarketSmart | .

FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys

iMarketSmart

And this time he’ll be talking about one of my favorite subjects — donor surveys. Plus his take on donor surveys is a bit different from mine (although not all that much). He’s back! Sure, I’ve got some experience in this area.

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You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. I wondered if she had ever donated because, in my experience, as a donor, when fundraisers move too fast they make supporters very uncomfortable. Using that tool you’ll capture each donor’s interests, passions and a lot more.

Creating Great Donor Experiences

The Agitator

I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. Segment donors to create more personal interactions.