Donor Advised Funds – Episode 12

iMarketSmart

On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds.

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Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

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The myth of the disappearing donor

iMarketSmart

Lots of folks think donors are disappearing. . and other philanthropic countries are still increasing how can it be that donors are disappearing ? This concept is really simple: When customers/donors consider where to spend their money they weigh an outcome against its cost.

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Is it time to dump donor ‘scores’?

iMarketSmart

It seems like every service provider has a scoring system for your donors. Unfortunately, the scores provided by wealth screenings and predictive analytical models usually deliver way too many donor prospects. Instead of looking at capacity first, you should begin by surveying your donors to capture their 'why'' and readiness for outreach. Because I invented the system for surveying and tracking donors. Your donors want to find meaning in their lives.

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. The post Top 10 reasons why donors like taking donor surveys appeared first on MarketSmart | . They want to be perceived as (or see themselves as) a helpful person.

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And another thing about donor-advised funds…

iMarketSmart

But the value proposition offered to donors by donor-advised funds is fair and good. So, are the DAF holding pens just making money off the generosity of donors? In other words, think of it this way… The DAF got the donor halfway there for you. They got the donor to move the money from an investment account to an account earmarked for charity. Here’s how: Click on this link to the donor-advised fund widget I created for the sector to use for free.

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What do you really think about DONOR SCORING?

iMarketSmart

Here are some types of donor scores I’ve seen: Wealth scores. Related Posts: >>Is it time to dump donor ‘scores’? Webinar with Dr. Russell James: How To Use Donor Surveys to Raise More Money. The post What do you really think about DONOR SCORING?

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Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

I called the donors who said they already planned a gift and the prospects who said they were interested in doing so. This leads me back to the title of today’s post: Don’t survey your donors unless you have cultivation ready to go. Bottom line: If you don’t have cultivation ready to go, don’t survey your donors (unless you want to tick ’em off). Let’s start at the beginning.

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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Dining With Donors

The Agitator

Which, of course, got me thinking about donor-centricity. I thought about how the comparison between the old, rigid glass Heinz bottle and the new squeezy version perfectly illustrates the difference between an Organization Centric approach and a Donor Centric approach.

Focus on your donors’ lives, not their wallets

iMarketSmart

Instead, it is all about the donor’s desire to feel good about having done something meaningful with their life. A long-term, cultivation approach is the best way to go since you never know when a life circumstance will arrive leading a donor to examine their plan.

How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

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Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog StrategyThey want something from you just as much as you want something from them.

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Letting Go of Donors

The Agitator

A couple weeks ago, I argued you haven’t truly acquired a donor until you get permission, information, or a second gift. Now let’s talk about the other end of the spectrum – when does your relationship with a donor end? His donor identity does not line up with their organization.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. You might be able to remedy the situation and make the donor happy again — for life!

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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5 Ways to Delight and Retain Donors with Video

J Campbell Social Marketing

Why are nonprofits so terrible at donor retention? . Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! How are you treating your donors? So how can you combat horrific donor attrition?

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Alert! Missing Middle Donors

Getting Attention

Mix these insights on giving patterns of rich vs. middle- and lower-income donors with Sea Change Strategies’ take— The Missing Middle: Neglecting Middle Donors is Costing You Millions —and you get a clear call to action for every fundraiser and nonprofit communicator.

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Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

Dear Donor: You Suck

The Agitator

For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors. Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premium

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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Donor Communications Control

The Agitator

I think this person is likely to be on your donor file…. …She’s an average-ish donor – she gives to six different organizations ( in the US Russ Reid’s Heart of the Donor Survey says six; Apogee says three in the last year and 10 over their lifetime, so this is a decent middle-of-the-road guess). It allows donors to let their preferences be known in one place and have that information spread out to all charities who sign up.

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture? The essential question: What are the characteristics of a donor obsession culture? Making decisions based on evidence of donor behavior and attitudes, not opinion or ego.

Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. Currently, new donor retention is at 17.6%. . Nonprofit did not inform donor how it used donations.

Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? You can segment your donors by the amount they give and politely ask them to give a little more in your next appeal – $35 or $50 instead of $25. Donors like it when you recognize them for who they are.

Why you need to focus on the most qualified donors

iMarketSmart

Because… the world is quickly becoming one that has fewer donors giving more. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. The post Why you need to focus on the most qualified donors appeared first on MarketSmart, LLC |. Focus.

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. They might become donors if you give them enough value but it’s doubtful. They have given on multiple occasions and could be monthly donors.

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6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Dialogue.

Better Data, Better Donors

EveryAction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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How to Show Impact In Your Nonprofit Donor Thank You Video

J Campbell Social Marketing

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent!

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More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. Capital & Major Donors major donors transformational giving

How Well Do You Know Your Donors?

Ann Green

You already have a core group of donors and other supporters, but how well do you know them? Why do your donors give to your organization? Donors are not just money machines. Do you know why your donors give to your organization? 3 Examples of Nonprofit Donor Surveys.

Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” It demonstrates that the customer [donor] is important and worthy of your respect.” “Questions are the sign of a fully engaged customer [donor]. The post Is Your Donor “Endangered”?

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Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. Are you telling your donors the impact of their gift?