Donor Advised Funds – Episode 12

iMarketSmart

On today’s episode we discuss donor advised funds. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6 6 ways you should suggest your donors use their donor advised funds.

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Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

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Donors Aren’t Stupid

iMarketSmart

High-capacity donors aren’t stupid. They might feel donor remorse. You, your donor and the beneficiaries of their gifts will be glad you did. Related Posts: >>Think your donors are stupid? Donors give when THEY want to give, not when YOU want them to give. The post Donors Aren’t Stupid appeared first on MarketSmart, LLC |. They know a good ‘deal’ versus a bad one. They know what’s fair and what isn’t.

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Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio.

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7 simple steps to qualify your donors

iMarketSmart

Now that you’ve properly engaged your donors and put forth some effort to properly understand them, it’s time to segment the data based on a variety of factors. Based on your segmentation, some donors will require highly personal, one-to-one outreach (such as a telephone call or a visit) while others would probably prefer a letter or email. Be there for the donors that want personal contact. Be available for the donors that don’t (at least not yet).

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Donors give when THEY want to give, not when YOU want them to give

iMarketSmart

Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them to ‘move’ They ignore where the donor resides in the consideration process. Come on folks… donor-centricity is a way of life, not a buzzword! Related Posts: >>Should your CRM include photos of each of your donors? It ain’t about you.

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Think your donors are stupid?

iMarketSmart

High-capacity donors aren’t altruistic. The post Think your donors are stupid? Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips major gift fundraising Philanthropy philanthropy blog StrategyThey want something from you just as much as you want something from them.

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Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. Just speak from the heart and I guarantee your donors will respond.

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Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Is there a difference in donors by what content they consume? Disaster versus non-disaster donors.

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

” So, let’s kick ‘donor-centricity’ up a notch and focus on what makes for a “donor obsession” culture? The essential question: What are the characteristics of a donor obsession culture? Making decisions based on evidence of donor behavior and attitudes, not opinion or ego.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place. Therefore, if you build a retention strategy that commands your team to try to retain every single donor, you may be doing more harm than good. Some things just work best when coupled together.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Here’s why: Donor complaints are opportunities in disguise. Are fundraisers less equipped to handle donor complaints? I wondered how she must treat donors when they complain. You might be able to remedy the situation and make the donor happy again — for life!

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Dear Donor: You Suck

The Agitator

For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors. Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premium

Segmenting Your Donor Services

The Agitator

Every donor is worthy of respect. And yet, for charities, not all donors should be treated the same. I suggest a congressional approach to donor services: waiting until the last possible moment to act, then doing someone that no one understands and everyone claims to hate.

How Well Do You Know Your Donors?

Ann Green

You already have a core group of donors and other supporters, but how well do you know them? Why do your donors give to your organization? Donors are not just money machines. Do you know why your donors give to your organization? 3 Examples of Nonprofit Donor Surveys.

Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? You can segment your donors by the amount they give and politely ask them to give a little more in your next appeal – $35 or $50 instead of $25. Donors like it when you recognize them for who they are.

Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. Thus, you must collect them from your donors before you know if they are valuable. But let’s say you have a largely offline donor file – you won’t be able to test without incurring significant cost.

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Why is it So Hard to be Donor-Centered?

Ann Green

The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. Are you telling your donors the impact of their gift?

3 reasons why your donors and donor prospects won’t call you back.

iMarketSmart

Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. But her donors couldn’t see that and they weren’t calling her back. ” She continued saying, “after all, they left our organization in their estate plan” (as if that meant the donor should be more likely to respond to her outreach). Your donors are busy.

Attacking the Dreaded Rebrand with Donor Focus

The Agitator

That’s why when the question “what does donor identity mean for a rebranding organization?” Incidentally, the webinar was called “ Why your donor segmentation and lack of real donor journeys cost you donations ”; you will have to register to get it, but it’s free to view.).

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. Currently, new donor retention is at 17.6%. . Nonprofit did not inform donor how it used donations.

Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. The post Should your CRM include photos of each of your donors? My uncle is a radiologist.

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How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors?

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Why you need to focus on the most qualified donors

iMarketSmart

Because… the world is quickly becoming one that has fewer donors giving more. No, they focus their efforts by qualifying their donors before spending time (which is just as valuable as money) with supporters who cannot and will never be interested in making a tremendous impact and have no ability to introduce you to those who can. The post Why you need to focus on the most qualified donors appeared first on MarketSmart, LLC |. Focus.

Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. Often times the donors who have these friendships make judgement calls about their “donor friends” without consulting the individual donors.

Top 5 reasons why it’s time to kill donor visit quotas!

iMarketSmart

They lead many fundraisers to meet with unqualified donors just to hit their quota— ignoring the fact that, for instance, five really great visits with highly-qualified donors will generate more funds than 50 visits with unqualified donors. Why fundraisers shouldn’t be making friends with donors. The post Top 5 reasons why it’s time to kill donor visit quotas! Quotas… YUCK!

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How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

One of the points Kevin made yesterday is that organizations are differentiating themselves by creating donor journeys based on donor identity. The University of Kent (best known as where Superman’s adoptive parents studied) did a report called “ How Donor Choose Charities.”

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment. They might become donors if you give them enough value but it’s doubtful. They have given on multiple occasions and could be monthly donors.

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3 questions every major donor asks themselves after they give

iMarketSmart

Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. “What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

6 major donor expectations you simply cannot ignore

iMarketSmart

Major donors expect to be able to have a dialogue with an organization and its staff. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. Major donors expect their engagements to be convenient for them. Dialogue.

The Neuroscience of Donor Services

The Agitator

Why do we care about donor service? Let’s delve into our donors’ brains to find out. As a result, it’s a pretty nice thing to have on your side, flowing through your donors’ nucleus accumbens. Our donor services, then, are the tool we use to even the odds.

Donor Sexual Harrassment

Wild Woman Fundraising

How we deal with female donors versus male donors -are we equitable in our treatment of donors, as couples, do we talk more to the man than the woman? Many women with front-facing donor roles are subjected to harassment by donors or board members or other staff.

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Is Your Donor “Endangered”?

iMarketSmart

“Welcome customers [donors] as you would guests in your home.” It demonstrates that the customer [donor] is important and worthy of your respect.” “Questions are the sign of a fully engaged customer [donor]. The post Is Your Donor “Endangered”?

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Better Data, Better Donors

EveryAction

Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors. Moves Management helps you organize all this information from the stage of your ask, the point person on the prospect, to the projected gift, all with a focus on the donors. For example, we see there are eight potential donors still in the qualification stage. Good reporting is just one way to keep your major donors prospects organized.

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3 simple steps to get more money from donor-advised funds (DAF’s)

iMarketSmart

STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). STEP 2- Engage with the people that have a donor-advised fund. Employ a hard ask by simply saying, “Have you ever considered using your donor-advised fund to support ?” Podcast Episode: Donor-Advised Funds (Episode 12, Season 1 – Engagement Fundraising).

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise. Capital & Major Donors major donors transformational giving

Donor Retention

iMarketSmart

The post Donor Retention appeared first on MarketSmart. I think we’re in trouble. No, I’m not worried about the economy. It’s not the recent jobs report either.

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