Email Marketing Stats and Trends for Nonprofits
Kivi's Nonprofit Communications Blog
APRIL 19, 2012
Top email marketing objectives were: keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). But, in terms of growth trends, online fundraising by organizations with smaller lists is growing fastest. Integrating email with donor database, online fundraising, and other systems. We’ll do one more stat/trend summary for you on online fundraising soon!