Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Top email marketing objectives were: keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). But, in terms of growth trends, online fundraising by organizations with smaller lists is growing fastest. Integrating email with donor database, online fundraising, and other systems. We’ll do one more stat/trend summary for you on online fundraising soon!

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[Guest Post] Using your data to build real relationships

Fundraising Coach

He's a fundraiser, a database whiz, and regular conference speaker. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor. Guest Posts donor databases

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Mixed Links for Nonprofit Communicators – June 8, 2018

Kivi's Nonprofit Communications Blog

I am sharing free webinar info, tips on donor communications, and internet trends. John Haydon shares How to Create Deeper Relationships with Donor Communications. Are you taking part in The Ever-Growing Trend of Giving Days ? Vintage Year. Montgomery, AL.

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5 Things You Need to Know about Nonprofits + Big Data


Unfortunately this trend persists years into the big data trend hitting the nonprofit sector, despite the fact that a whopping 97 percent of those we surveyed said they were interested in learning more about data and how to use it effectively. Email + donors get the most data love.

To Be or Not To Be- Donor Loyalty

A Small Change

Is donor loyalty changing? When I look at Haiti as an example of the new kind of donor loyalty I’m not sure if I should be encouraged or discouraged. How should we respond to this developing trend? Does the decline in donor loyalty impact they way that we thank one-time annual fund donors? Should we invest less in cultivating repeat donor gifts? I’d love to hear back from you as to whether you have observed this as a trend or if it is just me.

Mobile Giving Research and Opinion

A Small Change

Providing donors with instant information about the needs of your organization improves the urgency of your message. If you are struggling to communicate with your donors through traditional channels, get those mastered first. Mobile giving is successful when you can effectively communicate with a large group of donors and when you have access to media channels. Capturing Donor Information. Acknowledging this group of donors happens through follow up texts.

When Will The "Twitter" of Mobile Payments Hit Mainstream?


The Pew Study also notes that shift in trends, which is, in a way a "duh" finding: people in the more mobile-attached group said it would be increasingly more difficult to live without their cell phones. How will it change the way our donors interact with us?

Day in the Life of a Nonprofit Communicator – Michelle Scharlock

Kivi's Nonprofit Communications Blog

Since social media is so fast, I find that a good morning look over of trending topics and news helps me keep up with things and take advantage of opportunities to reach out or start a conversation that I wouldn’t think of later. Michelle Scharlock.

[Guest Post] Why Donors Stop Giving

Fundraising Coach

He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. Jay is a serial entrepreneur, the creator of eTapestry and now the creator of Bloomerang a web-based donor database focused on helping your nonprofit retain donors.

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Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising

Marketing for Nonprofits

What is news is that there are trends across charities that point to real difficulties in nonprofit fundraising as an industry , i.e. this is not an organization-specific problem. Also, check out my thoughts below on what the industry needs to do to ensure that all fundraisers and the organizations and causes WE love have the money and donors WE need to succeed! How many donors do we have? How much attrition can we expect in our donor base this year, i.e. who will NOT give?

Want to Spend Less on Your Non Profit's Fundraising? Here's How.

Seeking Grant Money Today

To demonstrate, let's say, hypothetically, that your non profit writes and mails an annual appeal each year to your donors. Consider whether one of your regular donors is a print shop owner? Track some specific information: Before you mail them, and after the envelopes have been labeled, break the annual appeal letters down into three distinct groups based on the recipients' giving history: large amount donors, medium amount donors, smaller amount donors.