Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

How Many Donor Databases Are There?

Fundraising 123

I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Feel free to let me know what I missed, which systems no longer exist, and which aren’t really donor databases.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Is donor qualification more important than donor identification?


If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. You might have a team behind you that conducts prospect research. So before a donor is placed on your caseload you need to qualify them.

Donors 130

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Your team might not be collecting enough data, or enough of the data you need. Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships.

[Guest Post] Using your data to build real relationships

Fundraising Coach

He's a fundraiser, a database whiz, and regular conference speaker. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor. Guest Posts donor databases

Mixed Links for Nonprofit Communicators – June 8, 2018

Kivi's Nonprofit Communications Blog

I am sharing free webinar info, tips on donor communications, and internet trends. John Haydon shares How to Create Deeper Relationships with Donor Communications. Get your database in tip-top shape with these 3 Summer Donor Database Cleaning Tips. Vintage Year.

June 169

Time is assuredly not on our side.

A Small Change

Capital & Major DonorsOh that song and those Rolling Stones singing ‘tiiiiiiiime, is our our side, yes it is… ’ Well, Mick, for the fundraiser in today’s obscenely fragmented and fast moving culture time isn’t on our side, at all.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Your donors can update their own information. Cultivate major donors with Moves Management.

4 Ways That Health Organizations Benefit From a Unified CRM


A broad range of healthcare focused organizations depend on member and donor database software to manage relationships with supporters. Building this type of trust is important in every instance where a health organization interacts with patients, volunteers, and donors.

CRM 130

How to Improve and Develop Process at Your Nonprofit


This is timely considering our team at MarketSmart is currently defining and implementing improvements in our processes. There are a variety of factors that play into why implementation of process is taxing, the least of which is executing change management amongst your team or staff.

How To Find the Right Database For Social Justice and Advocacy Nonprofits


Here are a few examples of how different departments can save time and increase their impact by using a unified database. Digital Organizing and Communications Promoting your organization to the public and attracting new donors and supporters requires effective communication.

CRM 134

Action Reports

A Small Change

Earlier this week I made a case for us to spend more time talking to our donors instead of talking about our donors. Today, I’m going to talk about a tool I’ve used to talk about my donors improving those conversations and making them more efficient and effective. Many nonprofits have created a list of their top 50 supporters or, if they are a larger shop, they may have a team of people that individual connects with your top financial givers.

Report 101

How To Find Effective Database Solutions for Social Services Organizations


Though database technology may not be anyone's first thought related the the human services field, experienced staff of these organizations know just how important these tools are, allowing them to work more efficiently, saving time and money, and maximizing the impact of their work at every level.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

How To 226

Day in the Life of a Nonprofit Communicator – Tara Collins

Kivi's Nonprofit Communications Blog

Right now those are: complete 2017 Annual Report, tend to Building for Everyone (B4E) messaging campaign creation, conduct SalesForce database integration research, and address our annual fundraiser, Celebrate Community, punch list. Tara Collins.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

Guide 184

Tracking More Than A Name

A Small Change

We have just reached a point in our campaign where there is a need to be more meticulous about how donor prospects are tracked. It is important when tracking donors to record past and current actions/status instead of solely prospect names. Knowing where a donor is in the pipeline of cultivation is essential, especially when working with a group or team of people. What information do you track and review on a regular bases when discussing donors?

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. By creating a foolproof stewardship plan you can retain the donors you’ve cultivated. The benefits of retaining donors are endless, but the process is easier said than done.

CRM 61

7 Tips to Improve Nonprofit Donor Communication

Ann Green

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. Donors are the backbone of any nonprofit. And yet, many donors feel under-appreciated and are uninformed about the great things these nonprofits are doing with their donations!

Tips 60

The $100,000,000 Gift – Fairytale Versus Reality

JCA Insights

Clearly, a $100,000,000 gift is an exceptional event in the lifecycle of any institution, but the model for finding your next donor, be it for one hundred, one thousand or one million dollars is to leverage the value of the long-term relationship. It is also finding that model for how to cultivate new donors and using it to mine your databases for prospects. There are many Luskins hiding in donor databases.

[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. Effective and cohesive fundraising software is one of the keys to successful donor management. Focus on team unity. Don’t hoard donor files!

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

That is, the process of soliciting your donors and securing gifts for your cause. Knowing your donors well starts with doing the right donor research. One way you can research donors is using your CRM to gain valuable insights into your community. Segment your donor lists.

The great donor exodus – and what to do about it

Nonprofit Marketing Blog

The headline of the results is this: Repeat donors matter most. The good news is we could double the fundraising results of most nonprofits by doing a better job keeping our donors. Every organization should establish a goal for what their donor retention should be.

Avoid the Cringe-Inducing Moment of Calling a Deceased Donor

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. The Importance of Deceased Donor Information. As Nick discusses in his post, that’s an easy goal for us to meet that donors notice and remember.

Cost 60

Introducing TrueAppend for Fundraisers

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. In a matter of minutes, you’ll receive charts and graphs identifying key characteristics of your donors. Then…if you want to append information specific to your donors –for example age, income or some other attribute—you simply purchase only those attributes you need for the low cost of $10 per thousand records matched.

Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising

Marketing for Nonprofits

Also, check out my thoughts below on what the industry needs to do to ensure that all fundraisers and the organizations and causes WE love have the money and donors WE need to succeed! Money isn't everything but if you want A-Talent on your fundraising team, be prepared to pay and let these folks lead. Goal setting for fundraising should ALWAYS start with an analysis of your donor database, be done FROM THE BOTTOM UP, and include Non-Financial Metrics.

[Guest Post] Why Donors Stop Giving

Fundraising Coach

He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. Jay is a serial entrepreneur, the creator of eTapestry and now the creator of Bloomerang a web-based donor database focused on helping your nonprofit retain donors.

Donors 112

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Tis the season for email marketing. We can help.

How The Everyday Donor Can Become A Major Ally In Your Nonprofit Surviving This Economy

Seeking Grant Money Today

Any nonprofit's relationship with its donors is invaluable the moment the donor gives for the first time, after they've given a second or third gift, and after they've given multiple numbers of donations over the course of years. The donors we're discussing, here, are not foundations or major corporate sponsors (who are solicited and cared for in their own unique way or at specific times). Donor development. to find out how to begin a donor base.