Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

How Many Donor Databases Are There?

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I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Feel free to let me know what I missed, which systems no longer exist, and which aren’t really donor databases.

Happy Birthday!

Wild Woman Fundraising

8 Questions Answers about Online Fundraising from the team at SickKids Foundation. Which donor database should you buy? Happy Birthday to my blog! 3 years of rabble rousing! What Wild times we have had in the last 3 years!

Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. You might have a team behind you that conducts prospect research. So before a donor is placed on your caseload you need to qualify them.

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How Can You Get More Money in the Mail?

Wild Woman Fundraising

Did you know that putting a picture and the donor’s name on each page helps the reader’s eye stop and continue with your letter, even if they’re tempted to skip over whole paragraphs? Have you ever heard of the Who’s Mailing What Database ?

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5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Your team might not be collecting enough data, or enough of the data you need. Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships.

Mixed Links for Nonprofit Communicators – June 8, 2018

Kivi's Nonprofit Communications Blog

I am sharing free webinar info, tips on donor communications, and internet trends. John Haydon shares How to Create Deeper Relationships with Donor Communications. Get your database in tip-top shape with these 3 Summer Donor Database Cleaning Tips. Vintage Year.

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Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals.

4 Ways That Health Organizations Benefit From a Unified CRM

EveryAction

A broad range of healthcare focused organizations depend on member and donor database software to manage relationships with supporters. Building this type of trust is important in every instance where a health organization interacts with patients, volunteers, and donors.

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How to hire a fundraising consultant

Wild Woman Fundraising

Consultants are here to be advisors, teachers, coaches and support for you and your team. Train your team to help you fundraise. Do you want to hire a whole team, or just a one person shop? Secrets of Finding New Donors. Secrets of Keeping Your Donors course.

Action Reports

A Small Change

Earlier this week I made a case for us to spend more time talking to our donors instead of talking about our donors. Today, I’m going to talk about a tool I’ve used to talk about my donors improving those conversations and making them more efficient and effective. Many nonprofits have created a list of their top 50 supporters or, if they are a larger shop, they may have a team of people that individual connects with your top financial givers.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Your donors can update their own information. Cultivate major donors with Moves Management.

How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

Here are a few examples of how different departments can save time and increase their impact by using a unified database. Digital Organizing and Communications Promoting your organization to the public and attracting new donors and supporters requires effective communication.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Though database technology may not be anyone's first thought related the the human services field, experienced staff of these organizations know just how important these tools are, allowing them to work more efficiently, saving time and money, and maximizing the impact of their work at every level.

Day in the Life of a Nonprofit Communicator – Tara Collins

Kivi's Nonprofit Communications Blog

Right now those are: complete 2017 Annual Report, tend to Building for Everyone (B4E) messaging campaign creation, conduct SalesForce database integration research, and address our annual fundraiser, Celebrate Community, punch list. Tara Collins.

Tracking More Than A Name

A Small Change

We have just reached a point in our campaign where there is a need to be more meticulous about how donor prospects are tracked. It is important when tracking donors to record past and current actions/status instead of solely prospect names. Knowing where a donor is in the pipeline of cultivation is essential, especially when working with a group or team of people. What information do you track and review on a regular bases when discussing donors?

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. By creating a foolproof stewardship plan you can retain the donors you’ve cultivated. The benefits of retaining donors are endless, but the process is easier said than done.

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Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

How to keep your donors coming back every year

Wild Woman Fundraising

Your donors are waving goodbye to you. Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Survey your donors.

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The $100,000,000 Gift – Fairytale Versus Reality

JCA Insights

Clearly, a $100,000,000 gift is an exceptional event in the lifecycle of any institution, but the model for finding your next donor, be it for one hundred, one thousand or one million dollars is to leverage the value of the long-term relationship. It is also finding that model for how to cultivate new donors and using it to mine your databases for prospects. There are many Luskins hiding in donor databases.

Avoid the Cringe-Inducing Moment of Calling a Deceased Donor

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. The Importance of Deceased Donor Information. As Nick discusses in his post, that’s an easy goal for us to meet that donors notice and remember.

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5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

That is, the process of soliciting your donors and securing gifts for your cause. Knowing your donors well starts with doing the right donor research. One way you can research donors is using your CRM to gain valuable insights into your community. Segment your donor lists.

I used to hate calling major donors! But now… Interview with Kristen Kennedy

Wild Woman Fundraising

It’s just part of my day, like documenting donor conversations in my database or working on a proposal. Join us at the Nonprofit Leadership Summit and LEARN: How to Get the Meeting with Your Major Donor. So do you have like a database that tracks this?

[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. Effective and cohesive fundraising software is one of the keys to successful donor management. Focus on team unity. Don’t hoard donor files!

10 Things People Don’t Talk About In Fundraising (But Should)

Wild Woman Fundraising

Do you ever think, “well, I’d like to do less with donors, and focus more on grantwriting and appeal letters, but I have to grit my teeth and go out to that networking meeting?” Mainly because there are far fewer resources, much higher expectations, and you have a much smaller team, and less organization, tech, databases, ad spend money, etc. Have you ever wondered why people don’t talk about certain things in fundraising?

[Guest Post] Why Donors Stop Giving

Fundraising Coach

He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. Jay is a serial entrepreneur, the creator of eTapestry and now the creator of Bloomerang a web-based donor database focused on helping your nonprofit retain donors.

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Introducing TrueAppend for Fundraisers

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. In a matter of minutes, you’ll receive charts and graphs identifying key characteristics of your donors. Then…if you want to append information specific to your donors –for example age, income or some other attribute—you simply purchase only those attributes you need for the low cost of $10 per thousand records matched.

8 places to find volunteers

Wild Woman Fundraising

Your donor database. Is there anyone in there, a loyal donor, who could be engaged as a volunteer? You can frame it as a team-building activity, and possibly get an in for employee giving campaigns if you do this. Tags: Corporate donations Cultivating donors Events Time Management Volunteers finding volunteers newsletter offline sharp skirts special events galore This month my post was featured on the. NetSquared Blog !

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

Or if someone else says, ‘Can we get a donor database now? And what I find helps the most is weekly check-ins with people in your team. Flickr image by GinasPics. First off, if you like how I write, you are going to LOVE how I teach.

The great donor exodus – and what to do about it

Nonprofit Marketing Blog

The headline of the results is this: Repeat donors matter most. The good news is we could double the fundraising results of most nonprofits by doing a better job keeping our donors. Every organization should establish a goal for what their donor retention should be.

Is Fundraising a Fail? New National Study Paints a Pretty Dim Picture of Nonprofit Fundraising

Marketing for Nonprofits

Also, check out my thoughts below on what the industry needs to do to ensure that all fundraisers and the organizations and causes WE love have the money and donors WE need to succeed! Money isn't everything but if you want A-Talent on your fundraising team, be prepared to pay and let these folks lead. Goal setting for fundraising should ALWAYS start with an analysis of your donor database, be done FROM THE BOTTOM UP, and include Non-Financial Metrics.

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Tis the season for email marketing. We can help.

How The Everyday Donor Can Become A Major Ally In Your Nonprofit Surviving This Economy

Seeking Grant Money Today

Any nonprofit's relationship with its donors is invaluable the moment the donor gives for the first time, after they've given a second or third gift, and after they've given multiple numbers of donations over the course of years. The donors we're discussing, here, are not foundations or major corporate sponsors (who are solicited and cared for in their own unique way or at specific times). Donor development. to find out how to begin a donor base.