The $100,000,000 Gift – Fairytale Versus Reality
JANUARY 27, 2011
He met and later married Renee, a fellow UCLA student who earned a sociology degree. Clearly, a $100,000,000 gift is an exceptional event in the lifecycle of any institution, but the model for finding your next donor, be it for one hundred, one thousand or one million dollars is to leverage the value of the long-term relationship. It is also finding that model for how to cultivate new donors and using it to mine your databases for prospects.