Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Your team might not be collecting enough data, or enough of the data you need. Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Dig deeper by segmenting data by universe, timeframe, or source. Your donors can update their own information.

Introducing TrueAppend for Fundraisers

The Agitator

This easy-to-use tool enables you to go online and quickly— and without charge – get a demographic overview of your donor database. In a matter of minutes, you’ll receive charts and graphs identifying key characteristics of your donors. Then…if you want to append information specific to your donors –for example age, income or some other attribute—you simply purchase only those attributes you need for the low cost of $10 per thousand records matched.

4 Ways That Health Organizations Benefit From a Unified CRM

EveryAction

A broad range of healthcare focused organizations depend on member and donor database software to manage relationships with supporters. Building this type of trust is important in every instance where a health organization interacts with patients, volunteers, and donors.

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Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals.

How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

Here are a few examples of how different departments can save time and increase their impact by using a unified database. Digital Organizing and Communications Promoting your organization to the public and attracting new donors and supporters requires effective communication.

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How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. Rachel Clemens.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Oscar One-Off Donor 2.

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. By creating a foolproof stewardship plan you can retain the donors you’ve cultivated. The benefits of retaining donors are endless, but the process is easier said than done.

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Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

That is, the process of soliciting your donors and securing gifts for your cause. Knowing your donors well starts with doing the right donor research. One way you can research donors is using your CRM to gain valuable insights into your community. Segment your donor lists.

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.