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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising


The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors.

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Nonprofit Spring Cleaning Part One – Tackling Your Donor Data

Ann Green

Update and improve your donor database. Your donor database is an important tool and it needs to be up-to-date and filled with accurate information about your donors. Your database isn’t just a place to keep addresses and gift amounts.

Are You on the Road to Improvement?

Ann Green

Speaking of thank yous, did you give your donors a memorable thank you experience after your last appeal, and do you thank them regularly? Send a special thank you message to your donors this summer. Keep thanking your donors throughout the year. Be donor-centered.

Make an Investment in Your Donors

Ann Green

Think of it as making an investment in your donors. Invest in a good database and email service provider. A better database and email service provider can help you raise more money. A better database can help you with retention. Invest in thanking your donors.

When Will The "Twitter" of Mobile Payments Hit Mainstream?


Media Movers: (7%) Active distributors of user-generated content such as photos and videos. How will it change the way our donors interact with us? How will you account for donations via a mobile device in your donor database for example?

How Making Smart Investments Will Help You Raise More Money

Ann Green

Invest in a good database. Why You Need a Good Donor Database. It bears repeating because a good database can help you raise more money. You can segment your donors by amount and politely ask them to give a little more in your next appeal – $35 or $50 instead of $25.

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