Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. You might have a team behind you that conducts prospect research. So before a donor is placed on your caseload you need to qualify them.

Donors 130

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit.

Stop Telling Your Donors Who They Are

The Agitator

Dramatically increased competition in a time of declining numbers of donors — 23.6% more organizations chasing 7% fewer donors. For this reason alone, there’s no question in my mind that the primary task for most nonprofits must be to deal with this issue of competition for donors and donor loyalty, not by carrying on business-as-usual (and maybe even adding in a few more appeals and more emails), but by taking the issue of donor identity seriously.

How The Everyday Donor Can Become A Major Ally In Your Nonprofit Surviving This Economy

Seeking Grant Money Today

Any nonprofit's relationship with its donors is invaluable the moment the donor gives for the first time, after they've given a second or third gift, and after they've given multiple numbers of donations over the course of years. The donors we're discussing, here, are not foundations or major corporate sponsors (who are solicited and cared for in their own unique way or at specific times). Donor development. to find out how to begin a donor base.