Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

How to Improve and Develop Process at Your Nonprofit

iMarketSmart

This is timely considering our team at MarketSmart is currently defining and implementing improvements in our processes. There are a variety of factors that play into why implementation of process is taxing, the least of which is executing change management amongst your team or staff.

How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

However, many nonprofits often overlook the fact that clean, useable data empowers staff to “work smarter, not harder” and can increase efficiency by automating basic processes and providing the information necessary to make smart decisions about where to invest time and resources for maximum impact.

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How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Though database technology may not be anyone's first thought related the the human services field, experienced staff of these organizations know just how important these tools are, allowing them to work more efficiently, saving time and money, and maximizing the impact of their work at every level.

Action Reports

A Small Change

Earlier this week I made a case for us to spend more time talking to our donors instead of talking about our donors. Today, I’m going to talk about a tool I’ve used to talk about my donors improving those conversations and making them more efficient and effective. Many nonprofits have created a list of their top 50 supporters or, if they are a larger shop, they may have a team of people that individual connects with your top financial givers.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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5 Ways Nonprofit Tech Can Improve Your Donor Stewardship

Fundraising Coach

Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. By creating a foolproof stewardship plan you can retain the donors you’ve cultivated. The benefits of retaining donors are endless, but the process is easier said than done.

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[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. Effective and cohesive fundraising software is one of the keys to successful donor management. Focus on team unity. Don’t hoard donor files!

5 Tech Strategies for Making a Multi-Channel Fundraising Ask

Fundraising Coach

That is, the process of soliciting your donors and securing gifts for your cause. If you’re ready to explore efficient ways to make a fundraising ask across multiple channels, let’s take a look at these awesome strategies! Segment your donor lists. Personalize asks to donors.