Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Good data in generates value out, no matter what database solution you use. If possible, it’s best to have this conversation before implementing the database.

How Many Donor Databases Are There?

Fundraising 123

I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Feel free to let me know what I missed, which systems no longer exist, and which aren’t really donor databases.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Your team might not be collecting enough data, or enough of the data you need. Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor.

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[GUEST POST] How Small Shops Can Overcome the Challenges of Fundraising Software

Fundraising Coach

Using software is essential, but the use you'll get from it is only as good as your data and the training your provide your team. With proactive planning, your organization can overcome some of the struggles attributed to managing too many pieces of software. Focus on team unity.