Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Good data in generates value out, no matter what database solution you use. Welcome to guest blogger, James Porter.

That ole donor database

A Small Change

It is the <drum roll please> Donor Database ! Raiser’s Edge, Salesfore, E-tapestry, Neon, Donor Perfect, and Kindful are all popular and helpful options, though some non-profits are still rolling Excel style. In order to actually help us, Donor Databases should (at a minimum) provide: Intuitive and user friendly interface. Consistent, clear, and helpful notes, updates, and relationship information on all of our donor interactions.

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Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

EveryAction

Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs. That's why we've put together a collection of guides to the process of evaluating and selecting database tools, customized for several types of organizations that we commonly work with.

Why You Need a Good Donor Database

Ann Green

What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. A good database won’t be free, but there are affordable options for small organizations. I’m not an expert on databases, but I do know how important it is to invest in a good one. A good database can help you raise more money. Segmenting your donors is so important.

Dig Into Your Donor Database

Nonprofit Marketing Blog

We’re excited to partner with Barbara so she can share her extensive knowledge of strategic development planning and donor-focused fundraising with the Network for Good community! Donors of all kinds—individuals, foundations, and corporations—are back, baby! After all, the study shows that more donors than ever are making gifts. You may be wondering how to start building your donor base to welcome these new donors to your mission. “If

How Many Donor Databases Are There?

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I thought it might be useful to compile a list of all of the commercial donor databases I’m aware of. This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Feel free to let me know what I missed, which systems no longer exist, and which aren’t really donor databases.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M. Yes, this has to matter to you.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M. Yes, this has to matter to you. Maybe you dodged the bullet of the most recent global cyber attack.

[Question Marc] What are the best donor management systems?

Fundraising Coach

I get lots of questions similar to this all the time: Quick question: Do you have a few favorite donor database software recommendations. Especially for collecting donor giving habits. Donor databases are vital for nonprofit fundraising. We need to treat donors like the valuable humans they are. Get 100 donors in the next 12 weeks? Learn how: 100 Donors in 90 Days ! donor databases donor stewardship

8 Tips to Strengthen Your Database to Help Build a Strong Donor Base

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A Stronger Database = A Stronger Donor Base Whether you refer to your Access database of donor information as simply your ‘mailing list' or you have specialized development software for ‘constituent relationship management', the records you keep provide the lifeline between you and your donors. Investing the proper time and effort in maintaining whatever system you use for donor records management will result in happier, more generous donors and volunteers.

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Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

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Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

Write for Fundraising123!

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Tags: Email 101 Donor Databases Nonprofit Marketing Web Site 101 Fundraising 101: Getting Started Social Networking

Connecting with Donors through Your Database

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Are you busy chasing the next donor and not developing the one you just signed up? A marketing database connects you with your donors on a daily basis and how their requests, enquiries and generosity are flagged in the database will affect the length and strength of the relationship to your organisation. These are four critical elements for connecting with your donors, but now let’s look at segmentation. Because donors will feel connected.

[Guest Post] Using your data to build real relationships

Fundraising Coach

He's a fundraiser, a database whiz, and regular conference speaker. Yet the reality is that data will never replace the core tenets of fundraising - building an authentic connection between your mission and the donor. This is especially true when engaging with your major donor prospects, since a piece of vital data could mean the difference between finally making that meaningful connection or prematurely setting up a lunch that leads to an awkward rejection.

5 Simple Strategies to Organize Your Nonprofit’s Donor Data

Kivi's Nonprofit Communications Blog

Luckily, there are many simple strategies your team can try to make the most of your donor data. Maintain clean donor profiles. Track individual donor relationships. Think your team needs to learn how to better organize its donor data? In all likelihood, your nonprofit either has a donor database in place, or is supplementing with a different kind of data management system. The bottom line is that the more you know about your donors, the better.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. What I love about the list from Sea Change is that it doesnt just tell you how to get a gift - it shows you how to keep the donor in a lasting relationship with you. Inspire your donors. Make it easy for donors to give by making it easy to find your site and your Donate button.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Retain more donors. Your data, after all, provides insight into your donors.

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Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

Balancing the tasks of marketing to a broad swath of the general public while also maintaining positive relationships with a closer circle of donors and supporters presents unique challenges to fundraisers and membership professionals. Meeting both of these demands is best achieved through a unified database system that offers fundraisers a holistic, 360 degree view of their donors.

Nonprofit Spring Cleaning Part One – Tackling Your Donor Data

Ann Green

Update and improve your donor database. Your donor database is an important tool and it needs to be up-to-date and filled with accurate information about your donors. Your database isn’t just a place to keep addresses and gift amounts. Segment your donors, and record any personal information such as conversations you had with a donor and their areas of interest. 6 Quick Tips to Clean Up Your Donor Database and Keep It Humming.

Time is assuredly not on our side.

A Small Change

Considering the full scope of work, we have current supporters to connect with, prospects to meet, events to plan, tweets to tweet, Facebook posts to post, appeal letters to write, staff meetings to attend, team members to manage, new ideas to come up with, old ideas to do away with, conferences to try and get to, emails to send, notes and contacts to add to our donor database, reports to run, lapsed donors to re-engage, and it just never, ever seems to end.

4 Ways That Health Organizations Benefit From a Unified CRM

EveryAction

A broad range of healthcare focused organizations depend on member and donor database software to manage relationships with supporters. Building this type of trust is important in every instance where a health organization interacts with patients, volunteers, and donors. Keeping your work funded Securing funding healthcare and health research is an important focus of many health organizations, which manage major donors, planned giving programs, grants, and more.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Whether its bequests, charitable gift annuities, trusts, and pooled income funds, EveryAction allows for tracking and management of legacy gifts within your donor database. #12. Your donors can update their own information. Cultivate major donors with Moves Management.

Out of the Shadows: The danger of shadow databases and the 3 keys to eliminating them

JCA Insights

Imagine this scenario: An important donor calls your organization asking why she did not receive her invitation to the annual VIP luncheon. Shadow systems can be a serious problem in any organization, because manually updating and synchronizing information between your CRM system or donor database (the primary system of record) and these extra lists is time-consuming and often overlooked. Your donor database is the key to institutional knowledge.

Are you using that all wrong?

Fundraising Coach

Donor Database. If this is all you''re using your donor database for, you''re using it wrong. Used well, donor database system can be use to honor donors. Better use: A better use for email newsletters is to show donors what their gifts make this possible. Rather than showing them by talking about your nonprofit, you need to make donors the hero. Get 100 donors in the next 12 weeks? Learn how: 100 Donors in 90 Days !

Personalization in Marketing: A Nonprofit’s Guide to Success

Ann Green

Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Launch a new donor marketing campaign. Each of these strategies requires the use of an effective donor database solution. Create a marketing campaign for new donors.

Are you taking notes?

A Small Change

It’s imperative that we briefly jot down important takeaways that will serve as anchors for ongoing conversations, and bolster the personal data being entered into our donor databases. Write thoughts and takeaways briefly, enough words to trigger the recall when you return to them, ensuring that you can expand when entering that information into your database later.

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Action Reports

A Small Change

Earlier this week I made a case for us to spend more time talking to our donors instead of talking about our donors. Today, I’m going to talk about a tool I’ve used to talk about my donors improving those conversations and making them more efficient and effective. Creating an action report can be a good planning tool that integrates well with your donor database. I use Raiser’s Edge but other databases allow for similar integration.

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Nonprofit Donor Management: 4 Awesome Best Practices

Fundraising Coach

Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . Some donors find themselves, very much like many nonprofits, stretched thin financially. This brings us back to the need for effective donor management. . Track donor engagement. . Measure donor generosity. .

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. Adrian knows why some donors stick around and others disappear.

How to Improve and Develop Process at Your Nonprofit

iMarketSmart

What if on an organizational level you did not have a procedure that was set in stone for how to operate a specific practice (entering new donations into the database, for example). Maintaining clean, consistent, and accurate records in your donor database is hugely important, and it’s sort of like brushing your teeth (you have to do it and it’s part of your routine), but if the process fails, a lot is at stake. Developing process is tricky.

Mixed Links for Nonprofit Communicators – June 8, 2018

Kivi's Nonprofit Communications Blog

I am sharing free webinar info, tips on donor communications, and internet trends. John Haydon shares How to Create Deeper Relationships with Donor Communications. Get your database in tip-top shape with these 3 Summer Donor Database Cleaning Tips. Here’s how not to lose your donors from that donation page you worked so hard to get them to. July 10 & 11: Writing a Donor Centered Website with Tom Ahern. Vintage Year. Montgomery, AL.

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How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

Here are a few examples of how different departments can save time and increase their impact by using a unified database. The database used can have a large impact on the efficacy of an organization’s fundraising efforts, so it is important to use a software which can manage major donors, planned giving programs, grants, and more. For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

That includes non-donors and people that are not on your organization’s radar at all. In fact, many of my clients tell me that anywhere from 30% to more than 80% of their planned gifts come from people not currently in their database. So why on earth would you choose a targeting strategy that only includes your organization’s donor database and leaves out non-donor supporters, volunteers, staff and others?

How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Though database technology may not be anyone's first thought related the the human services field, experienced staff of these organizations know just how important these tools are, allowing them to work more efficiently, saving time and money, and maximizing the impact of their work at every level. Unified data means that you’ll know exactly who is attending your event, so you’ll be prepared to talk to everyone, from long-time major donors to your newest supporters.

Is the Donor First?

A Small Change

He made some really bold statements about the way we talk about potential and existing donors. The more we treat our donors as partners and friends of the organization, the more tightly connected to the mission of the organization they become. Related posts: Great Donor Stories Evaluating Your Donor Management Software Turning it Over to the Donor Keeping Info in Your Donor Database Tangible Donor Cultivation.

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Tracking More Than A Name

A Small Change

We have just reached a point in our campaign where there is a need to be more meticulous about how donor prospects are tracked. It is important when tracking donors to record past and current actions/status instead of solely prospect names. Knowing where a donor is in the pipeline of cultivation is essential, especially when working with a group or team of people. What information do you track and review on a regular bases when discussing donors?

5 Things You Need to Know about Nonprofits + Big Data

EveryAction

Email + donors get the most data love. When they are taking advantage of their data, nonprofits seem to rely on it most when it comes to their email and donor databases. Over half of those surveyed indicate they use software to collect and analyze data as part of their email programs and donor management processes.

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Key donors hop away. Now you can crack the code to donor retention too!

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. . Join me on Wed, 11/15 on a FREE webinar all about thanking donors! 3 Things All Donors Need. Here are 5 ways you can thank and acknowledge your donors using digital tools and social media.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2. Luna Lapsed Donor. Oscar One-Off Donor. Oscar the one-off, or occasional donor gives what he can, when he can. Luna Lapsed Donor.

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How Well Do You Know Your Database?

A Small Change

Every organization I’ve worked for has always had a hard time using their database to capture donor information and keeping it up-to-date. Many will say this is because they don’t have the staffing to properly update the database. Every organization should make sure that they are training their new employees as to where donor information lives in their system. The biggest obstacle to using your database proficiently is understanding how to use it.

What Do You Track?

A Small Change

In an earlier post, Tracking is More Than a Name , I mentioned the importance of tracking donor information. The larger your database, the harder it becomes to keep information relevant and accurate. Other tremendously helpful data that we are keeping include the following: Donor Rating: This is often created by the organization based on conversations that you’ve had with that donor and individuals who know them. Key Pieces of Database Info.

Data! Data! Data! Where to Start?

Kivi's Nonprofit Communications Blog

Not sure where to start when digging into your fundraising database? If you have already implemented donor-centric newsletters and built a strong communications calendar, but are still looking for that extra edge in nonprofit communications to help you raise more dollars, then don’t look further, look inside – into your world of data. But measuring new donors who mail in checks throughout the year can get a little tricky if you do not have a donor database.