Get More from Your Donor Database
JANUARY 23, 2014
Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Good data in generates value out, no matter what database solution you use. Welcome to guest blogger, James Porter.