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Get More from Your Donor Database

Getting Attention

Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Here’s What to Do.

Which Donor Database is Right for YOU?

Wild Woman Fundraising

Recently I helped a small, all volunteer run nonprofit orchestra choose their first database. What do you need your database to do?

Dig Into Your Donor Database

Nonprofit Marketing Blog

Donors of all kinds—individuals, foundations, and corporations—are back, baby! The solution to this attrition issue isn’t getting new donors.

Happy Birthday!

Wild Woman Fundraising

Which donor database should you buy? Happy Birthday to my blog! 3 years of rabble rousing! My mistakes! CONFLICT! Are you kidding me?

That ole donor database

A Small Change

It is the <drum roll please> Donor Database ! So, a few questions to consider: Is your donor database really working for you?

8 Tips to Strengthen Your Database to Help Build a Strong Donor Base

Fundraising 123

A Stronger Database = A Stronger Donor Base Whether you refer to your Access database of donor information as simply your ‘mailing list' or you have specialized development software for ‘constituent relationship management', the records you keep provide the lifeline between you and your donors. in your database.

How Can You Get More Money in the Mail?

Wild Woman Fundraising

Have you ever heard of the Who’s Mailing What Database ? TONS of things! For example. Headlines. It’s true. It IS Extensive.

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

Fundraising 123

Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . People are moving from passive consumers to active users.

How to stay competitive in your fundraising career

Wild Woman Fundraising

What about cloud based databases as a skill? Of course, every nonprofit wants a fundraiser who knows how to work with databases.

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Are you using that all wrong?

Fundraising Coach

Donor Database. If this is all you''re using your donor database for, you''re using it wrong. And many use the wrong way.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

For example, use your CRM or donor database to segment your lists in the way that’s most meaningful, then customize messages accordingly.

Data! Data! Data! Where to Start?

Kivi's Nonprofit Communications Blog

Not sure where to start when digging into your fundraising database? The goal is to consistently grow your number of new donors. Data!

4 Jobs for Introverted Fundraisers

Wild Woman Fundraising

We might assume that nonprofits are full of happy extroverted fundraisers, going out and gladhanding donors like crazy. Are you an introvert?

Jobs 70

Still-Time Summer Marketing Sizzlers

Getting Attention

Here’s where you rely on your robust, reliable donor management software. Ask committed donors to step up when others won’t. Part 1.

Are you taking notes?

A Small Change

So, if things are going well, we are asking questions, and the folks we have the privilege of talking with are responding in detail. ARGH!

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. Key donors hop away. LIKE THIS POST?

5 Things You Need to Know about Nonprofits + Big Data

EveryAction

Email + donors get the most data love. Most nonprofits are collecting data, few know what to do with it. And considering the fact that a.)

Improve Donor Stewardship with These 5 Proven Strategies

Fundraising Coach

With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. Build a membership program.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? 3: Retaining the Donors.

Nonprofit Spring Cleaning Part One – Tackling Your Donor Data

Ann Green

Update and improve your donor database. Your database isn’t just a place to keep addresses and gift amounts. Be meticulous.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Retain more donors.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

That includes non-donors and people that are not on your organization’s radar at all. There are inexpensive ways to target non-donors.

Connecting with Donors through Your Database

Fundraising 123

Are you busy chasing the next donor and not developing the one you just signed up? A marketing database connects you with your donors on a daily basis and how their requests, enquiries and generosity are flagged in the database will affect the length and strength of the relationship to your organisation.

Write for Fundraising123!

Fundraising 123

Tags: Email 101 Donor Databases Nonprofit Marketing Web Site 101 Fundraising 101: Getting Started Social Networking

14 problems only fundraisers understand

Wild Woman Fundraising

More on how to choose a database here. Help my donors are abandoning me! Donor attrition and no budget or time to stop it.

Day in the Life of a Nonprofit Communicator – Michelle Scharlock

Kivi's Nonprofit Communications Blog

Michelle Scharlock. We want to hear from you too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro.

The great donor exodus – and what to do about it

Nonprofit Marketing Blog

The headline of the results is this: Repeat donors matter most. First Year Donor Retention Rate by Dollars. By Jay Love. What’s wrong.

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Part 1: What is an Appeal Letter?

Wild Woman Fundraising

An appeal letter is a letter you send to donors to ask for money. Different kinds of donors. Databases. How to send your letter.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Top email marketing objectives were: keeping supporters informed (80%), attracting and retaining donors (64%), and driving online donations (61%). Integrating email with donor database, online fundraising, and other systems. 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. Sage). Convio). Sage).

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Don’t waste time trying to copy the #icebucketchallenge

Fundraising Coach

These Kicks are designed to remind them to get out from behind their desk to interact with 5-10 major donors and prospects. million new donors.

Why Chuck Longfield Is Worried

The Agitator

In a nutshell here are the disturbing trends Chuck highlighted: For the past 10 years — before and after the Great Recession — donor acquisition has grown increasingly expensive. Yet year after year that’s exactly what’s happening in donor acquisition and retention. EMPHASIZE DONOR RETENTION OVER ACQUISITION. Roger.

Why Are You Sending Donors This Email?!? A Lesson in Segmentation

Nonprofit Marketing Blog

I’m a monthly donor to a nonprofit I love a lot. One to lapsed donors asking them to renew. I couldn’t figure out what was going on.

[Guest Post] Why Donors Stop Giving

Fundraising Coach

He gets both databases and effective fundraising. So I asked him if he’d write a post on donor retention. by Jay Love. Engage 4.

Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. Creating a Donor Prospect Profile.

Donor retention: Dance with the ones who brung ya

Fundraising Coach

Did you know the average nonprofit loses 7 donor out of 10 every year?! This helps you determining what is meaningful for each donor.

Out of the Shadows: The danger of shadow databases and the 3 keys to eliminating them

JCA Insights

Imagine this scenario: An important donor calls your organization asking why she did not receive her invitation to the annual VIP luncheon. You end up with old, incorrect data somewhere – either in the shadow systems, or in your donor database. Your donor database is the key to institutional knowledge. she says.

Let Go and Freshen Up: Spring Cleaning for Your Nonprofit

Ann Green

Clean up your mailing lists and database. Don’t wait until right before your next mailing to clean up your donor data. Let’s get started!

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

Needless to say, they have no large donors, no database, no corporate sponsors, etc. I have 20 years of fundraising experience, but with that said, ALL of the nonprofits I’ve worked for previously had donor databases, major donors, fundraising history, and a fundraising committee to hold special events.

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

Or if someone else says, ‘Can we get a donor database now? Flickr image by GinasPics. For the THIRD TIME IN A ROW! I am so happy!

The $100,000,000 Gift – Fairytale Versus Reality

JCA Insights

Clearly, a $100,000,000 gift is an exceptional event in the lifecycle of any institution, but the model for finding your next donor, be it for one hundred, one thousand or one million dollars is to leverage the value of the long-term relationship. There are many Luskins hiding in donor databases. from Stanford University.